Brazil Baby Diapers Market 2025

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The market for baby diapers is set for moderate growth, with projections indicating an increase of USD 0.9 billion and a CAGR nearing 5.8% over the forecast period. Brazil’s baby diapers market is growing rapidly due to the rising middle class and increasing urbanization, particularly in cities like São Paulo and Rio de Janeiro. As disposable incomes increase, parents are increasingly investing in high-quality diapers that offer superior comfort and absorbency. The growing awareness of infant hygiene and better access to modern retail outlets are also contributing to the expansion of the baby diaper market in Brazil.

This report delivers a deep dive into the Brazil baby diapers market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, size and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the Brazil baby diapers market is outlined below:
Product type: diaper pants, taped diapers
Size: newborn, medium, junior
Distribution channel: convenience stores, discounters, e-commerce, general merchandise stores, health and personal care stores, hypermarkets, small grocery stores, supermarkets, warehouse clubs, others

The baby diapers market in Brazil is segmented across product type, size and distribution channel. By product type, the market includes diaper pants, and taped diapers. Size categories include newborn, medium, and junior. Distribution channel segmentation comprises convenience stores, discounters, e-commerce, general merchandise stores, health and personal care stores, hypermarkets, small grocery stores, supermarkets, warehouse clubs, and others.

Competitive Landscape

Top players featured in the Brazil baby diapers market study include Baby Roger – Roger do Brasil Industria de Cosmeticos e Produtos Ltda., CCM Industria e Comercio de Produtos Descartaveis S/A, Daio Paper Corporation, Drylock Technologies NV, Empresas CMPC S.A. (Softys S.A.), Ever Green Industria e Comercio Ltda., Kimberly-Clark Corporation, Mili S/A, Ontex BVBA, The Procter & Gamble Company (P&G) and Unicharm Corporation.

This report presents an extensive analysis of major entities in the baby diapers market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Brazil baby diapers market.
Gain in-depth analysis and forecasts for the key segments of the Brazil baby diapers market: product type, size and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Brazil baby diapers market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Brazil baby diapers market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Brazil Baby Diapers Market – Product Type Analysis
Brazil Baby Diapers Market – Size Analysis
Brazil Baby Diapers Market – Distribution Channel Analysis
Key Players and Market Share
Baby Roger – Roger do Brasil Industria de Cosmeticos e Produtos Ltda.
CCM Industria e Comercio de Produtos Descartaveis S/A
Daio Paper Corporation
Drylock Technologies NV
Empresas CMPC S.A. (Softys S.A.)
Ever Green Industria e Comercio Ltda.
Kimberly-Clark Corporation
Mili S/A
Ontex BVBA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Brazil Baby Diapers Market 2020-2030
Chart Brazil Baby Diapers Market, Net Growth, 2020-2030
Chart Brazil Baby Diapers Market, Growth Rates, 2020-2030
Table Brazil Baby Diapers Market by Product Type, 2020-2030
Chart Brazil Baby Diapers Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Baby Diapers Market by Product Type, 2020-2030
Table Brazil Baby Diapers Market by Size, 2020-2030
Chart Brazil Baby Diapers Market by Size, CAGR Historic and Forecast, 2020-2030
Chart Brazil Baby Diapers Market by Size, 2020-2030
Table Brazil Baby Diapers Market by Distribution Channel, 2020-2030
Chart Brazil Baby Diapers Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Baby Diapers Market by Distribution Channel, 2020-2030
Table Brazil Baby Diapers Market Share (%), by Companies, 2020-2024
Chart Brazil Baby Diapers Market, by Companies, 2024
Table Brazil Baby Diapers Market Share (%), by Brands, 2020-2024
Chart Brazil Baby Diapers Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Baby Diapers Market: Spend as a Proportion of GDP (%)
Table Brazil Baby Diapers Market: Consumption per Capita (Population)

Companies Mentioned

Baby Roger – Roger do Brasil Industria de Cosmeticos e Produtos Ltda.
CCM Industria e Comercio de Produtos Descartaveis S/A
Daio Paper Corporation
Drylock Technologies NV
Empresas CMPC S.A. (Softys S.A.)
Ever Green Industria e Comercio Ltda.
Kimberly-Clark Corporation
Mili S/A
Ontex BVBA
The Procter & Gamble Company (P&G)
Unicharm Corporation

Product Type

Industry Statistics
Region

Latin America
Published Date

2025
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