Vietnamโs alcoholic beverages market is poised for sustained expansion, with the sector projected to rise from USD 13.3 billion in 2025 to USD 18.8 billion by 2030, reflecting a robust compound annual growth rate of 7.21%. This momentum is underpinned by the countryโs continued macroeconomic resilience and a steady rise in disposable income, which together are supporting a broad-based increase in consumer spending across discretionary categories, including alcohol.
As Vietnamโs urban middle class expands, a more discerning consumer segment is emergingโone that increasingly values quality, brand provenance, and premiumization. Affluent professionals in major metropolitan centers such as Ho Chi Minh City and Hanoi are demonstrating a growing preference for refined alcoholic offerings, ranging from craft beers to high-end spirits. This evolving taste landscape is complemented by Vietnamโs deeply ingrained social drinking culture, where alcohol consumption plays a central role in both informal gatherings and formal celebrations.
At the same time, Vietnamโs dynamic tourism industry is contributing further to category growth. The influx of international visitors and the expansion of hospitality infrastructure are creating additional touchpoints for alcoholic beverage consumption, particularly in hotels, bars, and resort destinations. This dual domestic-tourism demand structure is reinforcing the upward trajectory of sales, creating opportunities for both local producers and global brands to deepen market penetration.
The interplay between economic development, cultural tradition, and lifestyle shifts positions Vietnam as one of Southeast Asiaโs most promising alcoholic beverage markets. While growth will require navigating evolving regulations and heightened competition, the sector remains structurally well-placed to benefit from rising consumer sophistication and a growing appetite for premium experiences.
Providing a strategic perspective on the Vietnam alcoholic beverages market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industryโs future. By examining product type, packaging type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Report Highlights
Providing a forward-looking view of the Vietnam alcoholic beverages market, this report presents size estimates from 2020 to 2030, with figures in (Liters/VND/USD). Actual data (2020โ2024) and projections (2025โ2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type, packaging type and distribution channel – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.
In addition to granular market metrics, the report captures the broader structural shifts that define the industryโs trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The Vietnam alcoholic beverages market is classified into the following segments:
Product type โ e.g., beer (lager, low and non-alcoholic beer), cider and perry, spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non-grape wine, sparkling wine, still wine)
Packaging type โ e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel โ e.g., bars and HoReCa, convenience stores, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the alcoholic beverages market in Vietnam, highlighting dominant firms and brand-level movements.
AB InBev
Bitburger Braugruppe GmbH
Carlsberg A/S
Hanoi Beer Alcohol and Beverage Joint Stock Corporation (Habeco)
Heineken N.V.
San Miguel Corporation
Sapporo Holdings Limited
Thai Beverage Public Company Limited
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Vietnam alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Alcoholic Beverages Market – Product Type Analysis
Vietnam Alcoholic Beverages Market – Packaging Type Analysis
Vietnam Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Bitburger Braugruppe GmbH
Carlsberg A/S
Hanoi Beer Alcohol and Beverage Joint Stock Corporation (Habeco)
Heineken N.V.
San Miguel Corporation
Sapporo Holdings Limited
Thai Beverage Public Company Limited
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Alcoholic Beverages Market 2020-2030
Chart Vietnam Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Vietnam Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Vietnam Alcoholic Beverages Market by Product Type, 2020-2030
Chart Vietnam Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Alcoholic Beverages Market by Product Type, 2020-2030
Table Vietnam Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Vietnam Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Vietnam Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Vietnam Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Vietnam Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Vietnam Alcoholic Beverages Market, by Companies, 2024
Table Vietnam Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Vietnam Alcoholic Beverages Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Vietnam Alcoholic Beverages Market: Consumption per Capita (Population)