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The United Kingdom’s alcoholic beverages industry is set to chart a stable upward course, with market value forecast to rise from USD 88.2 billion in 2025 to USD 106.8 billion by 2030, translating to an annual growth rate of 3.9%. This expansion, while moderate in historical context, reflects structural shifts in consumption behavior rather than a pure volume-led recovery.
Key to the sector’s growth momentum is the rising demand for no- and low-alcohol alternatives, driven by a more health-conscious consumer base. Wellness considerations are increasingly shaping purchasing decisions, with a growing segment of the population—particularly younger adults—gravitating toward mindful consumption. The sober-curious movement has gained notable traction among Gen Z and millennials, fostering demand for innovation in low-ABV formats that maintain flavor integrity while offering a healthier profile. This trend is no longer confined to niche offerings; it is becoming a core pillar of brand strategies across the industry.
Simultaneously, premiumization continues to redefine value generation in the UK market. Despite economic uncertainty and the pressure on discretionary spending for many households, a significant portion of consumers is demonstrating a willingness to trade up. Quality-over-quantity purchasing behavior is especially pronounced in urban centers, where artisanal spirits, craft labels, and heritage wine selections are capturing share from more commoditized products. This shift reflects a nuanced consumer mindset that values provenance, craftsmanship, and unique taste profiles.
The UK alcoholic beverages market is thus evolving along two parallel tracks: the expansion of health-aligned, low-alcohol options and the pursuit of premium experiences. For producers and retailers alike, aligning portfolios with these dual narratives will be critical to capturing value in an increasingly segmented and discerning marketplace.
This report delivers a deep dive into the United Kingdom alcoholic beverages market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, packaging type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.
This report presents a comprehensive dataset detailing the United Kingdom alcoholic beverages market size from 2020 to 2030, with metrics reported in (Liters/GBP/USD). It includes actual historical data from 2020 to 2024 and forward-looking projections through 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type, packaging type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
The segmentation of the United Kingdom alcoholic beverages market is outlined below:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs, others), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Updated market share data for major industry players in United Kingdom alcoholic beverages market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
AB InBev
Accolade Wines Limited
Asahi Group Holdings, Ltd.
Aston Manor Brewery Company Ltd.
Australian Vintage Limited
Bacardi Limited
Beverage Brands (UK) Limited
BrewDog PLC
Brown-Forman Corporation
C&C Group PLC
Carlsberg A/S
Casella Wines Pty. Ltd.
CK Asset Holdings Limited
Davide Campari-Milano N.V.
Diageo plc
Dr. August Oetker
E. & J. Gallo Winery
H Weston & Sons Ltd.
Halewood International Ltd.
Heineken N.V.
Henkell & Co. Sektkellerei KG
Kopparbergs Bryggeri AB
Loch Lomond Distillery Co., Ltd.
Mahou-San Miguel Group
Molson Coors Beverage Company
Pernod Ricard Group
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Russian Standard Corporation
Suntory Holdings Limited
Thatchers Cider Company Ltd.
The Edrington Group Limited
Treasury Wine Estates Limited
Vina Concha Y Toro S.A.
Wells & Young’s Brewing Co., Ltd.
William Grant & Sons Ltd.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Access accurate and up-to-date market size data for the United Kingdom alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
United Kingdom Alcoholic Beverages Market – Product Type Analysis
United Kingdom Alcoholic Beverages Market – Packaging Type Analysis
United Kingdom Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Accolade Wines Limited
Asahi Group Holdings, Ltd.
Aston Manor Brewery Company Ltd.
Australian Vintage Limited
Bacardi Limited
Beverage Brands (UK) Limited
BrewDog PLC
Brown-Forman Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table United Kingdom Alcoholic Beverages Market 2020-2030
Chart United Kingdom Alcoholic Beverages Market, Net Growth, 2020-2030
Chart United Kingdom Alcoholic Beverages Market, Growth Rates, 2020-2030
Table United Kingdom Alcoholic Beverages Market by Product Type, 2020-2030
Chart United Kingdom Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Alcoholic Beverages Market by Product Type, 2020-2030
Table United Kingdom Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart United Kingdom Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Alcoholic Beverages Market by Packaging Type, 2020-2030
Table United Kingdom Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart United Kingdom Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table United Kingdom Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart United Kingdom Alcoholic Beverages Market, by Companies, 2024
Table United Kingdom Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart United Kingdom Alcoholic Beverages Market, by Brands, 2024
Table United Kingdom – Population (Millions) and Forecast
Table United Kingdom – Consumer Price Index (CPI) and Forecast
Table United Kingdom – Gross Domestic Product and Forecast
Table United Kingdom Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table United Kingdom Alcoholic Beverages Market: Consumption per Capita (Population)
| Product Type | Market Research |
|---|---|
| Region | Europe |
| Published Date | 2025 |
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