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Turkey Alcoholic Beverages Market 2025
$750.00
Between 2025 and 2030, Turkey’s alcoholic beverages market is expected to expand significantly, with total market value rising from USD 19.6 billion to USD 28.6 billion, reflecting a robust compound annual growth rate of 7.9%. This growth trajectory is underpinned by improving macroeconomic conditions, rising disposable incomes, and a rebound in social consumption patterns, all of which are contributing to a renewed consumer willingness to spend on alcoholic beverages.
The industry’s expansion is also being fueled by product diversification and the ongoing premiumization trend. Manufacturers are increasingly introducing high-end offerings and innovating across categories to capture evolving consumer preferences. In particular, the growing appeal of craft, artisanal, and flavor-forward alcoholic beverages has resonated with a more sophisticated consumer base seeking quality and differentiation. At the same time, the rise of alcohol-free and low-alcohol variants—often perceived as healthier or more lifestyle-aligned alternatives—is broadening category participation and reducing barriers to entry for younger or more health-conscious consumers.
Tourism, a critical driver of on-premise alcohol sales, continues to strengthen, further supporting market growth across both domestic and international segments. Meanwhile, higher excise taxes and input cost inflation are pushing prices upward, which, while contributing to overall sales value, are also prompting a bifurcation in consumer behavior. While some consumers are trading down to more affordable options in response to price sensitivity, others are embracing premium and niche offerings that deliver experiential value.
In this context, producers and distributors are reorienting their strategies to balance affordability with aspiration. This includes the launch of new, innovation-driven product lines, increased investment in sustainable production practices, and enhanced focus on at-home consumption formats. The companies best positioned to benefit will be those that can adapt to this dual-speed market—simultaneously addressing mass-market demand and catering to the expanding appetite for quality, convenience, and responsible indulgence.
Focused on delivering actionable insights, this report explores the Turkey alcoholic beverages market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
Report Highlights
This report presents a comprehensive dataset detailing the Turkey alcoholic beverages market size from 2020 to 2030, with metrics reported in (Liters/TRY/USD). It includes actual historical data from 2020 to 2024 and forward-looking projections through 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The following outlines the segmentation of the Turkey alcoholic beverages market:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry, spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non-grape wine, sparkling wine, still wine)
Distribution channel – e.g., bars and HoReCa, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Turkey alcoholic beverages market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
AB InBev
AG Anadolu Grubu Holding AS
Akdeniz Insaat ve Malzeme Kati Sivi Gida Alkollu-Alkolsuz Icekeler San ve Tic Ltd.
Antalya Alkollu Icecek San. Ve Tic. A.S.
Brown-Forman Corporation
Carlsberg A/S
Diageo plc
Diren Sarapcilik
Doluca Bagcilik Ve Sarapcilik A.S.
Efe Alkollu Icecekler Tic. A.S.
Kavaklidere Saraplari A. S.
Kup Sarapcilik Ltd.
Molson Coors Beverage Company
Pamukkale Sarapcilik AS
Pernod Ricard Group
Sarper Icecek AS
Selim Erdogan Alkollu Alkolsuz Icecekler San. Ve Tic. A.S.
Sevilen Sarap Sanayi A.S.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Turkey alcoholic beverages sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Turkey Alcoholic Beverages Market – Product Type Analysis
Turkey Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
AG Anadolu Grubu Holding AS
Akdeniz Insaat ve Malzeme Kati Sivi Gida Alkollu-Alkolsuz Icekeler San ve Tic Ltd.
Antalya Alkollu Icecek San. Ve Tic. A.S.
Brown-Forman Corporation
Carlsberg A/S
Diageo plc
Diren Sarapcilik
Doluca Bagcilik Ve Sarapcilik A.S.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Turkey Alcoholic Beverages Market 2020-2030
Chart Turkey Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Turkey Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Turkey Alcoholic Beverages Market by Product Type, 2020-2030
Chart Turkey Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Turkey Alcoholic Beverages Market by Product Type, 2020-2030
Table Turkey Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Turkey Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Turkey Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Turkey Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Turkey Alcoholic Beverages Market, by Companies, 2024
Table Turkey Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Turkey Alcoholic Beverages Market, by Brands, 2024
Table Turkey – Population (Millions) and Forecast
Table Turkey – Consumer Price Index (CPI) and Forecast
Table Turkey – Gross Domestic Product and Forecast
Table Turkey Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Turkey Alcoholic Beverages Market: Consumption per Capita (Population)
| Product Type | Market Research |
|---|---|
| Region | Europe |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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