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Saudi Arabia’s alcoholic beverages market—centered on non-alcoholic alternatives—is forecast to expand from USD 291.3 million in 2025 to USD 391.7 million by 2030, reflecting a compound annual growth rate of 6.1%. This growth underscores a structural shift within the category, as non-alcoholic beer and wine continue to gain traction among a younger, more experimental consumer base. Non-alcoholic beer remains the dominant subsegment in volume terms, yet non-alcoholic wine is outpacing it in terms of growth, signaling emerging diversification in consumer preferences.
A combination of supply constraints and rising demand—particularly from urban millennials and Gen Z consumers—has fueled interest in no-ABV beverages. The expansion of the hospitality and tourism sectors, driven by Vision 2030 investments and an influx of international events, is further broadening market exposure. As high-end hotels and fine dining venues scale up, demand for premium, sophisticated non-alcoholic offerings is accelerating. This trend is reinforced by shifting lifestyle norms and greater public acceptance of moderate, wellness-aligned drinking habits, often anchored in social experiences and refined celebration.
Digital platforms and social media influencers are playing a central role in shaping purchasing behavior, amplifying awareness of new flavor profiles and packaging innovation. Meanwhile, urbanization and fast-paced city lifestyles are encouraging online promotions and e-commerce sales, making these products more accessible and personalized. The growing appetite for variety, quality, and design-led presentation is setting the tone for future growth, with brands increasingly leaning into elevated positioning, artisanal formulations, and health-centric narratives to capture a wider, evolving audience.
This report provides a strategic analysis of the Saudi Arabia alcoholic beverages market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, packaging type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.
Designed for business leaders and strategists, this report offers a data-rich overview of the Saudi Arabia alcoholic beverages market from 2020 to 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Liters/SAR/USD), with compound annual growth rates (CAGR) calculated for both periods. The analysis spans key dimensions such as product type, packaging type and distribution channel. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
The Saudi Arabia alcoholic beverages market is categorized into the following segments:
Product type – e.g., beer, wine
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
The report provides an overview of market share among leading firms in the alcoholic beverages sector in Saudi Arabia, reflecting a mix of established brands and emerging competitors. Companies profiled include:
AB InBev
AG Anadolu Grubu Holding AS
Aujan Industries Company L.L.C.
Carlsberg A/S
Dismark Products S.L.
Dr. August Oetker
Gulf Union Foods Company
Heineken N.V.
Mahmood Saeed Company Limited
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Access accurate and up-to-date market size data for the Saudi Arabia alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Saudi Arabia Alcoholic Beverages Market – Product Type Analysis
Saudi Arabia Alcoholic Beverages Market – Packaging Type Analysis
Saudi Arabia Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
AG Anadolu Grubu Holding AS
Aujan Industries Company L.L.C.
Carlsberg A/S
Dismark Products S.L.
Dr. August Oetker
Gulf Union Foods Company
Heineken N.V.
Mahmood Saeed Company Limited
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Saudi Arabia Alcoholic Beverages Market 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Saudi Arabia Alcoholic Beverages Market by Product Type, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Product Type, 2020-2030
Table Saudi Arabia Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Saudi Arabia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Saudi Arabia Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Saudi Arabia Alcoholic Beverages Market, by Companies, 2024
Table Saudi Arabia Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Saudi Arabia Alcoholic Beverages Market, by Brands, 2024
Table Saudi Arabia – Population (Millions) and Forecast
Table Saudi Arabia – Consumer Price Index (CPI) and Forecast
Table Saudi Arabia – Gross Domestic Product and Forecast
Table Saudi Arabia Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Saudi Arabia Alcoholic Beverages Market: Consumption per Capita (Population)
| Product Type | Market Research |
|---|---|
| Region | Middle East and Africa |
| Published Date | 2025 |
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