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Saudi Arabia Alcoholic Beverages Market 2025
$750.00
Saudi Arabia’s alcoholic beverages market—centered on non-alcoholic alternatives—is forecast to expand from USD 291.3 million in 2025 to USD 391.7 million by 2030, reflecting a compound annual growth rate of 6.1%. This growth underscores a structural shift within the category, as non-alcoholic beer and wine continue to gain traction among a younger, more experimental consumer base. Non-alcoholic beer remains the dominant subsegment in volume terms, yet non-alcoholic wine is outpacing it in terms of growth, signaling emerging diversification in consumer preferences.
A combination of supply constraints and rising demand—particularly from urban millennials and Gen Z consumers—has fueled interest in no-ABV beverages. The expansion of the hospitality and tourism sectors, driven by Vision 2030 investments and an influx of international events, is further broadening market exposure. As high-end hotels and fine dining venues scale up, demand for premium, sophisticated non-alcoholic offerings is accelerating. This trend is reinforced by shifting lifestyle norms and greater public acceptance of moderate, wellness-aligned drinking habits, often anchored in social experiences and refined celebration.
Digital platforms and social media influencers are playing a central role in shaping purchasing behavior, amplifying awareness of new flavor profiles and packaging innovation. Meanwhile, urbanization and fast-paced city lifestyles are encouraging online promotions and e-commerce sales, making these products more accessible and personalized. The growing appetite for variety, quality, and design-led presentation is setting the tone for future growth, with brands increasingly leaning into elevated positioning, artisanal formulations, and health-centric narratives to capture a wider, evolving audience.
Providing a holistic view of the Saudi Arabia alcoholic beverages market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, packaging type and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.
Report Highlights
The report delivers detailed market sizing from 2020 to 2030, with metrics reported in (Liters/SAR/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type, packaging type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Saudi Arabia alcoholic beverages market is structured as follows:
Product type – e.g., beer, wine
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the alcoholic beverages sector in Saudi Arabia, with data on top-performing brands and consolidation trends. Key market participants include:
AB InBev
AG Anadolu Grubu Holding AS
Aujan Industries Company L.L.C.
Carlsberg A/S
Dismark Products S.L.
Dr. August Oetker
Gulf Union Foods Company
Heineken N.V.
Mahmood Saeed Company Limited
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Saudi Arabia alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Saudi Arabia Alcoholic Beverages Market – Product Type Analysis
Saudi Arabia Alcoholic Beverages Market – Packaging Type Analysis
Saudi Arabia Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
AG Anadolu Grubu Holding AS
Aujan Industries Company L.L.C.
Carlsberg A/S
Dismark Products S.L.
Dr. August Oetker
Gulf Union Foods Company
Heineken N.V.
Mahmood Saeed Company Limited
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Saudi Arabia Alcoholic Beverages Market 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Saudi Arabia Alcoholic Beverages Market by Product Type, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Product Type, 2020-2030
Table Saudi Arabia Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Saudi Arabia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Saudi Arabia Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Saudi Arabia Alcoholic Beverages Market, by Companies, 2024
Table Saudi Arabia Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Saudi Arabia Alcoholic Beverages Market, by Brands, 2024
Table Saudi Arabia – Population (Millions) and Forecast
Table Saudi Arabia – Consumer Price Index (CPI) and Forecast
Table Saudi Arabia – Gross Domestic Product and Forecast
Table Saudi Arabia Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Saudi Arabia Alcoholic Beverages Market: Consumption per Capita (Population)
| Product Type | Market Research |
|---|---|
| Region | Middle East and Africa |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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