Vietnam Air Freshener Market 2025

Forecasts highlight a favorable growth outlook for the Vietnam air freshener market, with a projected increase of USD 27.2 million and a CAGR close to 7.8% through 2030. The air freshener market in Vietnam is growing rapidly, fueled by rising disposable incomes and an increasing middle class. As urbanization intensifies and the demand for a more comfortable and aesthetically pleasing living environment grows, consumers are more inclined to invest in air care products. The growing awareness of air quality issues, especially in major cities like Ho Chi Minh City and Hanoi, is further pushing demand for air fresheners. Moreover, the popularity of eco-friendly products is rising, prompting interest in natural and non-toxic air care solutions.

The report aims to deliver comprehensive data on the Vietnam air freshener market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, packaging type and distribution channel.

Market Segmentation

The Vietnam air freshener market is classified into the following segments:
Product type: car air fresheners, gel air fresheners, aerosol air fresheners
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, others

The Vietnam market for air freshener is divided based on product type, packaging type and distribution channel. By product type, the market features car air fresheners, gel air fresheners, and aerosol air fresheners. Packaging type categories include flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments comprise convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, and others.

Competitive Landscape

The market features leading players such as The Procter & Gamble Company (P&G), SUMO Co. Ltd., S.T. CORPORATION, S. C. Johnson & Son Inc., Rang Dong S.P.CA Co. Ltd., MTM Industries Sp. z o.o., Julius Samann Ltd, Hanoi Biology Chemistry J.S.C, Godrej Group, F.I.T Group Joint Stock Company, Caraselle Ltd and A My Gia Co. Ltd.

This analysis offers a comprehensive overview of the main players in the air freshener market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Vietnam air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Air Freshener Market – Product Type Analysis
Vietnam Air Freshener Market – Packaging Type Analysis
Vietnam Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
SUMO Co., Ltd.
S.T. CORPORATION
S. C. Johnson & Son, Inc.
Rang Dong S.P.CA Co., Ltd.
MTM Industries Sp. z o.o.
Julius Samann Ltd
Hanoi Biology Chemistry J.S.C
Godrej Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Vietnam Air Freshener Market 2020-2030
Chart Vietnam Air Freshener Market, Net Growth, 2020-2030
Chart Vietnam Air Freshener Market, Growth Rates, 2020-2030
Table Vietnam Air Freshener Market by Product Type, 2020-2030
Chart Vietnam Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Air Freshener Market by Product Type, 2020-2030
Table Vietnam Air Freshener Market by Packaging Type, 2020-2030
Chart Vietnam Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Air Freshener Market by Packaging Type, 2020-2030
Table Vietnam Air Freshener Market by Distribution Channel, 2020-2030
Chart Vietnam Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Air Freshener Market by Distribution Channel, 2020-2030
Table Vietnam Air Freshener Market Share (%), by Companies, 2020-2024
Chart Vietnam Air Freshener Market, by Companies, 2024
Table Vietnam Air Freshener Market Share (%), by Brands, 2020-2024
Chart Vietnam Air Freshener Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Air Freshener Market: Spend as a Proportion of GDP (%)
Table Vietnam Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
SUMO Co., Ltd.
S.T. CORPORATION
S. C. Johnson & Son, Inc.
Rang Dong S.P.CA Co., Ltd.
MTM Industries Sp. z o.o.
Julius Samann Ltd
Hanoi Biology Chemistry J.S.C
Godrej Group
F.I.T Group Joint Stock Company
Caraselle Ltd
A My Gia Co., Ltd.