New Zealand Air Freshener Market 2024

Description

The New Zealand air freshener market is anticipated to witness significant growth, with an expected uptick of USD 15.5 million, equating to a compound annual growth rate (CAGR) of about 5.3% in the coming years. New Zealand’s air freshener market is driven by consumer trends favoring natural and eco-friendly products, as well as rising concern about air quality. With urbanization continuing in cities like Auckland and Wellington, the demand for air fresheners that can neutralize odors and improve indoor air quality is growing. Additionally, the strong emphasis on wellness and creating a pleasant home environment is propelling sales in the air freshener category. The market is also supported by increasing retail distribution, both online and through brick-and-mortar stores.

This report presents a detailed overview of the New Zealand air freshener industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, packaging type and distribution channel. This detailed analysis supports the identification of growth opportunities within the air freshener industry.

Market Segmentation

The New Zealand air freshener market is structured as follows:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, others

The air freshener market in New Zealand is segmented based on product type, packaging type and distribution channel. The market is classified by product type into candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segmentation includes flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, and others.

Competitive Landscape

The air freshener market is dominated by key players, including The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), M S George Limited, Henkel AG & Co. KGaA and Energizer Holdings Inc. The report provides a detailed assessment of prominent companies within the air freshener market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the New Zealand air freshener market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
New Zealand Air Freshener Market – Product Type Analysis
New Zealand Air Freshener Market – Packaging Type Analysis
New Zealand Air Freshener Market – Distribution Channel Analysis
Key Players and Market Share
– The Procter & Gamble Company (P&G)
– S. C. Johnson & Son, Inc.
– Reckitt Benckiser Group plc (RB)
– M S George Limited
– Henkel AG & Co. KGaA
– Energizer Holdings, Inc.
Macroeconomic Data and Forecast
Disclaimer

FIGURES AND TABLES
Table New Zealand Air Freshener Market 2019-2029
Chart New Zealand Air Freshener Market, Net Growth, 2019-2029
Chart New Zealand Air Freshener Market, Growth Rates, 2019-2029
Table New Zealand Air Freshener Market by Product Type, 2019-2029
Chart New Zealand Air Freshener Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart New Zealand Air Freshener Market by Product Type, 2019-2029
Table New Zealand Air Freshener Market by Packaging Type, 2019-2029
Chart New Zealand Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2019-2029
Chart New Zealand Air Freshener Market by Packaging Type, 2019-2029
Table New Zealand Air Freshener Market by Distribution Channel, 2019-2029
Chart New Zealand Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart New Zealand Air Freshener Market by Distribution Channel, 2019-2029
Table New Zealand Air Freshener Market Share (%), by Companies, 2019-2023
Chart New Zealand Air Freshener Market, by Companies, 2023
Table New Zealand Air Freshener Market Share (%), by Brands, 2019-2023
Chart New Zealand Air Freshener Market, by Brands, 2023
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Air Freshener Market: Spend as a Proportion of GDP (%)
Table New Zealand Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
M S George Limited
Henkel AG & Co. KGaA
Energizer Holdings, Inc.