Indonesia Air Freshener Market 2025

Projections for the Indonesia air freshener market suggest a promising growth trajectory, with an anticipated rise of USD 181.9 million and a CAGR nearing 8.9% over the next five years. The demand for air fresheners is growing, driven by the country’s rapid urbanization and an expanding middle class. As consumers become more health-conscious, there is a rising preference for air fresheners that not only smell pleasant but also help neutralize pollutants in the air. The market is also supported by a growing retail sector that is increasingly offering a wider range of air freshener products, from sprays to diffusers.

This report presents a detailed analysis of the Indonesia air freshener market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.

Market Segmentation

The Indonesia air freshener market is structured as follows:
Product type: car air fresheners, electric air fresheners, gel air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, department stores, e-commerce, others

The Indonesia air freshener market is segmented by product type, packaging type and distribution channel. By product type, the market features car air fresheners, electric air fresheners, gel air fresheners, aerosol air fresheners, and others. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, grocery stores, department stores, e-commerce, and others.

Competitive Landscape

Prominent players in the air freshener market include The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Julius Samann Ltd, Godrej Group, Fumakilla Limited and Energizer Holdings Inc. The report provides a detailed assessment of prominent companies within the air freshener market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Indonesia air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Air Freshener Market – Product Type Analysis
Indonesia Air Freshener Market – Packaging Type Analysis
Indonesia Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Julius Samann Ltd
Godrej Group
Fumakilla Limited
Energizer Holdings, Inc.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Indonesia Air Freshener Market 2020-2030
Chart Indonesia Air Freshener Market, Net Growth, 2020-2030
Chart Indonesia Air Freshener Market, Growth Rates, 2020-2030
Table Indonesia Air Freshener Market by Product Type, 2020-2030
Chart Indonesia Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Air Freshener Market by Product Type, 2020-2030
Table Indonesia Air Freshener Market by Packaging Type, 2020-2030
Chart Indonesia Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Air Freshener Market by Packaging Type, 2020-2030
Table Indonesia Air Freshener Market by Distribution Channel, 2020-2030
Chart Indonesia Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Air Freshener Market by Distribution Channel, 2020-2030
Table Indonesia Air Freshener Market Share (%), by Companies, 2020-2024
Chart Indonesia Air Freshener Market, by Companies, 2024
Table Indonesia Air Freshener Market Share (%), by Brands, 2020-2024
Chart Indonesia Air Freshener Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Air Freshener Market: Spend as a Proportion of GDP (%)
Table Indonesia Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Julius Samann Ltd
Godrej Group
Fumakilla Limited
Energizer Holdings, Inc.