Ghana Air Freshener Market 2025

The Ghana air freshener market is set to experience a healthy expansion, with expectations of a CAGR of about 9% from 2025 to 2030, reflecting a favorable market landscape. Ghana’s air freshener market is seeing steady growth as urbanization and rising disposable incomes drive demand for home care products. As the middle class continues to expand, consumers are increasingly interested in products that improve their living environments, particularly in terms of air quality and fragrance. Additionally, there is a growing interest in eco-friendly and sustainable air fresheners, reflecting the rising environmental consciousness among Ghanaian consumers. The shift toward wellness products is also boosting the demand for air fresheners in households.

This report provides a strategic analysis of the Ghana air freshener market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, packaging type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Ghana air freshener market is categorized into the following segments:
Product type: car air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: supermarkets and hypermarkets, grocery stores, department stores, others

The segmentation of the Ghana air freshener market product type, packaging type and distribution channel. By product type, the market includes car air fresheners, gel air fresheners, liquid air fresheners, and aerosol air fresheners. Packaging type segments encompass flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments encompass supermarkets and hypermarkets, grocery stores, department stores, and others.

Competitive Landscape

Leading companies in the air freshener market include The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Quimicas Oro S.A., Lider Kozmetik San. Tic. A.S., Janalf Marketing Company Limited, Deo Company Limited, Berrak Manufacturing Company Ltd. (Deva) and ABRO Industries Inc.

This comprehensive report analyzes the performance of leading companies in the air freshener sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Ghana air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Ghana air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Ghana Air Freshener Market – Product Type Analysis
Ghana Air Freshener Market – Packaging Type Analysis
Ghana Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Quimicas Oro S.A.
Lider Kozmetik San. Tic. A.S.
Janalf Marketing Company Limited
Deo Company Limited
Berrak Manufacturing Company Ltd. (Deva)
ABRO Industries, Inc.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Ghana Air Freshener Market 2020-2030
Chart Ghana Air Freshener Market, Net Growth, 2020-2030
Chart Ghana Air Freshener Market, Growth Rates, 2020-2030
Table Ghana Air Freshener Market by Product Type, 2020-2030
Chart Ghana Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Ghana Air Freshener Market by Product Type, 2020-2030
Table Ghana Air Freshener Market by Packaging Type, 2020-2030
Chart Ghana Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Ghana Air Freshener Market by Packaging Type, 2020-2030
Table Ghana Air Freshener Market by Distribution Channel, 2020-2030
Chart Ghana Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Ghana Air Freshener Market by Distribution Channel, 2020-2030
Table Ghana Air Freshener Market Share (%), by Companies, 2020-2024
Chart Ghana Air Freshener Market, by Companies, 2024
Table Ghana Air Freshener Market Share (%), by Brands, 2020-2024
Chart Ghana Air Freshener Market, by Brands, 2024
Table Ghana – Population (Millions) and Forecast
Table Ghana – Consumer Price Index (CPI) and Forecast
Table Ghana – Gross Domestic Product and Forecast
Table Ghana Air Freshener Market: Spend as a Proportion of GDP (%)
Table Ghana Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Quimicas Oro S.A.
Lider Kozmetik San. Tic. A.S.
Janalf Marketing Company Limited
Deo Company Limited
Berrak Manufacturing Company Ltd. (Deva)
ABRO Industries, Inc.