Germany Air Freshener Market 2025

The Germany air freshener market is poised for gradual expansion, anticipated to grow by USD 22.1 million with a CAGR of around 0.9% throughout the 2025 to 2030 forecast period. Germany’s air freshener market is expanding due to a growing focus on indoor air quality and wellness. As consumers become more conscious of maintaining a fresh and healthy living environment, demand for air fresheners continues to rise. The increasing awareness of air pollution in urban areas is also driving growth, particularly in cities like Berlin and Munich, where the need for cleaner indoor air is becoming a priority. Additionally, there is a rising preference for eco-friendly and sustainable air fresheners, reflecting broader trends toward environmental consciousness and green living in Germany.

This report provides a comprehensive analysis of the Germany air freshener market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, packaging type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Germany air freshener market is outlined below:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others

The segmentation of the Germany air freshener market product type, packaging type and distribution channel. In terms of product type, the market is segmented into candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments encompass flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments cover convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others.

Competitive Landscape

Leading companies in the air freshener market include Werner & Mertz GmbH, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Newell Brands Inc. (NWL), MTS Group, Julius Samann Ltd and Energizer Holdings Inc. This report presents an extensive analysis of major entities in the air freshener market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Germany air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Germany air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Germany air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Germany air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Germany Air Freshener Market – Product Type Analysis
Germany Air Freshener Market – Packaging Type Analysis
Germany Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
Werner & Mertz GmbH
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Newell Brands Inc. (NWL)
MTS Group
Julius Samann Ltd
Energizer Holdings, Inc.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Germany Air Freshener Market 2020-2030
Chart Germany Air Freshener Market, Net Growth, 2020-2030
Chart Germany Air Freshener Market, Growth Rates, 2020-2030
Table Germany Air Freshener Market by Product Type, 2020-2030
Chart Germany Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Germany Air Freshener Market by Product Type, 2020-2030
Table Germany Air Freshener Market by Packaging Type, 2020-2030
Chart Germany Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Germany Air Freshener Market by Packaging Type, 2020-2030
Table Germany Air Freshener Market by Distribution Channel, 2020-2030
Chart Germany Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Germany Air Freshener Market by Distribution Channel, 2020-2030
Table Germany Air Freshener Market Share (%), by Companies, 2020-2024
Chart Germany Air Freshener Market, by Companies, 2024
Table Germany Air Freshener Market Share (%), by Brands, 2020-2024
Chart Germany Air Freshener Market, by Brands, 2024
Table Germany – Population (Millions) and Forecast
Table Germany – Consumer Price Index (CPI) and Forecast
Table Germany – Gross Domestic Product and Forecast
Table Germany Air Freshener Market: Spend as a Proportion of GDP (%)
Table Germany Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

Werner & Mertz GmbH
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Newell Brands Inc. (NWL)
MTS Group
Julius Samann Ltd
Energizer Holdings, Inc.