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An incremental growth of USD 1.5 billion is forecasted for the Europe air freshener market, which is likely to experience a CAGR of roughly 4.5% between 2025 and 2030. In Europe, the demand for air fresheners is driven by increasing consumer awareness of home hygiene and wellness. The rise in eco-consciousness is steering demand toward natural and sustainable products, such as those made from plant-based ingredients. Additionally, the growing trend of home decoration and ambiance, particularly in countries like France and Italy, has further fueled the market for air fresheners as part of a broader home care lifestyle. Strong competition and innovation in scent variety also contribute to the market’s expansion, with brands continuously releasing new, unique fragrances.
This report delivers a comprehensive analysis and forward-looking perspective on the Europe air freshener market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, packaging type, distribution channel and country, offering stakeholders a detailed roadmap for strategic decision-making.
The Europe air freshener market is classified into the following segments:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others
In Europe, the air freshener market is segmented by product type, packaging type, distribution channel and country. The market is classified by product type into candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments encompass flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments comprise convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others. Geographically, the market includes France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, and others.
The report profiles major companies, including Werner & Mertz GmbH, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Paglieri S.p.A., Newell Brands Inc. (NWL), MTS Group, M S George Limited, Julius Samann Ltd, Hugworld International Distributions SL, Henkel AG & Co. KGaA, Grupo Ac Marca SL, Energizer Holdings Inc., Devineau SAS, Bolsius International BV and 151 Products Ltd.
This analysis offers a comprehensive overview of the main players in the air freshener market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Obtain precise statistical data and forecasts for the Europe air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Europe air freshener market: product type, packaging type, distribution channel and country.
Gain deep insights into the dynamics of the Europe air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Air Freshener Market – Product Type Analysis
Europe Air Freshener Market – Packaging Type Analysis
Europe Air Freshener Market – Distribution Channel Analysis
Europe Air Freshener Market – Country Analysis
Company Shares Analysis
Werner & Mertz GmbH
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Paglieri S.p.A.
Newell Brands Inc. (NWL)
MTS Group
M S George Limited
Julius Samann Ltd
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Europe Air Freshener Market 2020-2030
Chart Europe Air Freshener Market, Net Growth, 2020-2030
Chart Europe Air Freshener Market, Growth Rates, 2020-2030
Table Europe Air Freshener Market by Product Type, 2020-2030
Chart Europe Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Europe Air Freshener Market by Product Type, 2020-2030
Table Europe Air Freshener Market by Packaging Type, 2020-2030
Chart Europe Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Europe Air Freshener Market by Packaging Type, 2020-2030
Table Europe Air Freshener Market by Distribution Channel, 2020-2030
Chart Europe Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Air Freshener Market by Distribution Channel, 2020-2030
Table Europe Air Freshener Market by Country, 2020-2030
Chart Europe Air Freshener Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Air Freshener Market by Country, 2020-2030
Table Europe Air Freshener Market Share (%), by Companies, 2020-2024
Chart Europe Air Freshener Market, by Companies, 2024
Table Europe Air Freshener Market Share (%), by Brands, 2020-2024
Chart Europe Air Freshener Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Air Freshener Market: Spend as a Proportion of GDP (%)
Table Europe Air Freshener Market: Consumption per Capita (Population)
Werner & Mertz GmbH
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Paglieri S.p.A.
Newell Brands Inc. (NWL)
MTS Group
M S George Limited
Julius Samann Ltd
Hugworld International Distributions SL
Henkel AG & Co. KGaA
Grupo Ac Marca SL
Energizer Holdings, Inc.
Devineau SAS
Bolsius International BV
151 Products Ltd.
Product Type | Market Research |
---|---|
Region | Europe |
Published Date | 2025 |
โ Market Estimates, Forecasts & Historical Data
โ Critical Performance Data and Rankings
โ Emerging Trends, Market Changes
โ PDF Report and Excel Datasheet
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