The forecast period from 2025 to 2030 suggests that the Austria air freshener market will see a slight growth trajectory, with an anticipated increase of USD 17.4 million and a CAGR of around 2.4%. Austria’s air freshener market is shaped by a focus on home wellness and air quality, as Austrian consumers place high value on maintaining fresh and healthy living environments. With increasing disposable incomes, consumers are more willing to invest in air fresheners that promote hygiene and comfort. Additionally, the market is influenced by growing concerns over air pollution, particularly in urban areas like Vienna, which boosts demand for air fresheners. There is also a notable shift towards eco-friendly and natural products, as Austrian consumers prioritize sustainability in their purchasing decisions.
Delivering a data-driven perspective on the Austria air freshener market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, packaging type and distribution channel.
Market Segmentation
The segmentation of the Austria air freshener market is outlined below:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, others
The air freshener market in the Austria is segmented by product type, packaging type and distribution channel. By product type, it includes candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments cover convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, and others.
Competitive Landscape
In examining the competitive landscape, key players in the air freshener market include Werner & Mertz GmbH, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB) and delta pronatura GmbH. This report presents an extensive analysis of major entities in the air freshener market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Austria air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Austria air freshener market: product type, packaging type and distribution channel.
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Gain deep insights into the dynamics of the Austria air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Austria air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Austria Air Freshener Market – Product Type Analysis
Austria Air Freshener Market – Packaging Type Analysis
Austria Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
Werner & Mertz GmbH
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
delta pronatura GmbH
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Austria Air Freshener Market 2020-2030
Chart Austria Air Freshener Market, Net Growth, 2020-2030
Chart Austria Air Freshener Market, Growth Rates, 2020-2030
Table Austria Air Freshener Market by Product Type, 2020-2030
Chart Austria Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Austria Air Freshener Market by Product Type, 2020-2030
Table Austria Air Freshener Market by Packaging Type, 2020-2030
Chart Austria Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Austria Air Freshener Market by Packaging Type, 2020-2030
Table Austria Air Freshener Market by Distribution Channel, 2020-2030
Chart Austria Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Austria Air Freshener Market by Distribution Channel, 2020-2030
Table Austria Air Freshener Market Share (%), by Companies, 2020-2024
Chart Austria Air Freshener Market, by Companies, 2024
Table Austria Air Freshener Market Share (%), by Brands, 2020-2024
Chart Austria Air Freshener Market, by Brands, 2024
Table Austria – Population (Millions) and Forecast
Table Austria – Consumer Price Index (CPI) and Forecast
Table Austria – Gross Domestic Product and Forecast
Table Austria Air Freshener Market: Spend as a Proportion of GDP (%)
Table Austria Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
Werner & Mertz GmbH
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
delta pronatura GmbH