Australia Air Freshener Market 2025

Incremental growth of USD 46.0 million is anticipated in the Australia air freshener market, which will expand at a CAGR of approximately 2.6% over the forecast period spanning 2025 to 2030. In Australia, the air freshener market is thriving due to a heightened focus on home wellness and indoor air quality. The growing consumer preference for clean and pleasant-smelling living environments, particularly in major metropolitan areas like Sydney and Melbourne, is driving demand for air fresheners. Additionally, Australians are increasingly opting for natural and eco-friendly products as part of a broader movement toward sustainability. The market is also influenced by the trend of home automation, with consumers showing interest in smart air fresheners that offer convenience and ease of use.

This report presents a detailed analysis of the Australia air freshener market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.

Market Segmentation

The Australia air freshener market is structured as follows:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, others

The Australia air freshener market is categorized by product type, packaging type and distribution channel. By product type, the market includes candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segmentation includes flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, and others.

Competitive Landscape

The report highlights leading companies in the air freshener market, including The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Newell Brands Inc. (NWL), Julius Samann Ltd, Felton Grimwade & Bosisto’s Pty Ltd, Energizer Holdings Inc., AZC Group Pty Ltd and Aware Environmental Limited.

The report provides a detailed assessment of prominent companies within the air freshener market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Australia air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Australia air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Australia air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Australia air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Australia Air Freshener Market – Product Type Analysis
Australia Air Freshener Market – Packaging Type Analysis
Australia Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Newell Brands Inc. (NWL)
Julius Samann Ltd
Felton Grimwade & Bosisto’s Pty Ltd
Energizer Holdings, Inc.
AZC Group Pty Ltd
Aware Environmental Limited
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Australia Air Freshener Market 2020-2030
Chart Australia Air Freshener Market, Net Growth, 2020-2030
Chart Australia Air Freshener Market, Growth Rates, 2020-2030
Table Australia Air Freshener Market by Product Type, 2020-2030
Chart Australia Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Australia Air Freshener Market by Product Type, 2020-2030
Table Australia Air Freshener Market by Packaging Type, 2020-2030
Chart Australia Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Australia Air Freshener Market by Packaging Type, 2020-2030
Table Australia Air Freshener Market by Distribution Channel, 2020-2030
Chart Australia Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Australia Air Freshener Market by Distribution Channel, 2020-2030
Table Australia Air Freshener Market Share (%), by Companies, 2020-2024
Chart Australia Air Freshener Market, by Companies, 2024
Table Australia Air Freshener Market Share (%), by Brands, 2020-2024
Chart Australia Air Freshener Market, by Brands, 2024
Table Australia – Population (Millions) and Forecast
Table Australia – Consumer Price Index (CPI) and Forecast
Table Australia – Gross Domestic Product and Forecast
Table Australia Air Freshener Market: Spend as a Proportion of GDP (%)
Table Australia Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Newell Brands Inc. (NWL)
Julius Samann Ltd
Felton Grimwade & Bosisto’s Pty Ltd
Energizer Holdings, Inc.
AZC Group Pty Ltd
Aware Environmental Limited