Malaysia Toilet Paper Market 2025

In 2024, Malaysia’s toilet paper market experienced steady growth, supported by easing inflationary pressures and a more stable pricing environment. The moderation of inflation allowed consumers to maintain their purchasing power, while increased imports from China at competitive prices further contributed to a decline in unit costs. This shift made toilet paper more affordable across various consumer segments, reinforcing demand and enabling broader market penetration.

As competition intensified, brands increasingly differentiated themselves by emphasizing product quality and premium features. Higher-end toilet paper products made from virgin pulp, with thicker and multi-layered compositions such as three-ply and four-ply variants, gained traction. Consumers demonstrated a growing willingness to pay for enhanced softness, strength, and absorbency, signaling a shift towards value-driven purchasing decisions. This trend reflected broader consumer preferences for products that balance affordability with perceived quality and comfort.

The rapid expansion of e-commerce further transformed the market landscape. Online platforms such as Shopee and Lazada played a pivotal role in driving category growth, leveraging frequent promotions, free shipping incentives, and subsidized delivery vouchers to attract consumers. These initiatives encouraged online purchases by reducing cost barriers and offering the convenience of doorstep delivery. As digital shopping habits became more ingrained, retailers and manufacturers adapted their strategies to enhance direct-to-consumer engagement, optimize fulfillment networks, and capitalize on the increasing preference for subscription-based and bulk purchase models. This shift underscored the growing significance of e-commerce in shaping Malaysia’s toilet paper market, positioning digital channels as a key growth engine for the industry.

Delivering a data-driven perspective on the Malaysia toilet paper market, O relatório detalha o desempenho histórico nos últimos seis anos e projeta tendências futuras por meio 2030. Investiga a segmentação de mercado, analyzing developments across type and distribution channel.

Segmentação de mercado

The segmentation of the Malaysia toilet paper market is outlined below:
Tipo: at-home, away from home (AFH)
Canal de distribuição: lojas de conveniência, supermercados e hipermercados, pequenos supermercados, lojas de saúde e beleza, comércio eletrônico, outros

In Malaysia, the toilet paper market is segmented by type and distribution channel. By type, the market includes at-home, and away from home (AFH). Distribution channel segments encompass convenience stores, supermercados e hipermercados, pequenos supermercados, lojas de saúde e beleza, comércio eletrônico, e outros.

Cenário competitivo

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as NTPM Holdings Bhd, Kimberly-Clark Corporation and Essity AB. This report presents an extensive analysis of major entities in the toilet paper market, concentrando -se em seu desempenho de 2020 para 2024. As descobertas mostram mudanças na participação de mercado, reconhecendo líderes de longa data e novos desafiantes.

Por que comprar este relatório?

Obtain precise statistical data and forecasts for the Malaysia toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia toilet paper market: type and distribution channel.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Malaysia toilet paper market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Malaysia toilet paper market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
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Índice

ÍNDICE
Principais descobertas
Segmentação de mercado
Visão geral do mercado
Malaysia Toilet Paper Market – Análise de tipo
Malaysia Toilet Paper Market – Análise do canal de distribuição
Análise de ações da empresa
NTPM Holdings Bhd
Kimberly-Clark Corporation
Essity AB
Dados macroeconômicos e previsão
Metodologia de pesquisa
Isenção de responsabilidade

Figuras e mesas
Table Malaysia Toilet Paper Market 2020-2030
Chart Malaysia Toilet Paper Market, Crescimento líquido, 2020-2030
Chart Malaysia Toilet Paper Market, Taxas de crescimento, 2020-2030
Table Malaysia Toilet Paper Market by Type, 2020-2030
Chart Malaysia Toilet Paper Market by Type, CAGR Histórico e Previsão, 2020-2030
Chart Malaysia Toilet Paper Market by Type, 2020-2030
Table Malaysia Toilet Paper Market by Distribution Channel, 2020-2030
Chart Malaysia Toilet Paper Market by Distribution Channel, CAGR Histórico e Previsão, 2020-2030
Chart Malaysia Toilet Paper Market by Distribution Channel, 2020-2030
Table Malaysia Toilet Paper Market Share (%), por empresas, 2020-2024
Chart Malaysia Toilet Paper Market, por empresas, 2024
Table Malaysia Toilet Paper Market Share (%), por marcas, 2020-2024
Chart Malaysia Toilet Paper Market, por marcas, 2024
Table Malaysia – População (Milhões) e previsão
Table Malaysia – Índice de preços ao consumidor (CPI) e previsão
Table Malaysia – Produto interno bruto e previsão
Table Malaysia Toilet Paper Market: Gaste como proporção de PIB (%)
Table Malaysia Toilet Paper Market: Consumo per capita (População)

Empresas mencionadas

NTPM Holdings Bhd
Kimberly-Clark Corporation
Essity AB