Vietnam Soft Drinks Market 2025

Vietnam’s soft drinks market is set for sustained expansion, buoyed by a resurgent tourism sector and improving macroeconomic conditions. The government’s ambitious target of attracting 22-23 million international visitors and 120-130 million domestic tourists in 2025 – with further growth projected to reach 35 million foreign arrivals and 160 million domestic trips by 2030 – is expected to significantly boost on-trade sales, particularly in hospitality and travel hubs. This upward trajectory aligns with the World Bank’s 2024 GDP forecasts of 6.0% growth in 2025 and 6.5% in 2026, which should strengthen consumer purchasing power and amplify discretionary spending on dining out and seasonal gifting, especially during cultural festivities like Lunar New Year.

Product innovation is reshaping the competitive landscape as manufacturers respond to evolving consumer preferences. The market has seen a surge in novel flavors and packaging formats, alongside a pronounced pivot toward sugar-free and reduced-sugar offerings. This shift reflects heightened health awareness, driven by government warnings over Vietnam’s rising diabetes prevalence. E-commerce platforms are further accelerating demand for discounted multipacks and promotional bundles, as price-sensitive shoppers increasingly balance health considerations with value-seeking behavior.

While carbonates and traditional sweetened beverages still dominate volume sales, the premiumization of functional drinks and ready-to-drink teas – often marketed with wellness claims – is gaining traction among urban millennials. The challenge for brands lies in navigating this dual demand: catering to tourism-driven impulse purchases in on-trade venues while simultaneously addressing off-trade demand for healthier, affordable options. With distribution networks expanding beyond major cities and digital commerce penetration deepening, Vietnam’s soft drinks market is evolving into a nuanced battleground where convenience, health positioning, and pricing agility will dictate winners in this high-growth ASEAN frontier.

Focado em fornecer insights acionáveis, this report explores the Vietnam soft drinks market, analisando o desempenho histórico de 2020 para 2024 e fornecer previsões até 2030. Avalia o tamanho do mercado, dinâmica de crescimento, e tendências específicas do segmento, destacando os fatores que impulsionam a mudança na indústria. Dividindo o mercado no tipo de produto, tipo, canal de embalagem e distribuição, O relatório equipa os tomadores de decisão com uma compreensão clara do cenário competitivo e potencial de crescimento.

Segmentação de mercado

The following outlines the segmentation of the Vietnam soft drinks market:
Tipo de produto: bottled water, carbonated soft drinks, concentrates, juices, RTD Coffee, RTD tea, energy drinks, sports drinks, outros
Tipo: regular, low- and no-sugar soft drinks
Embalagem: embalagem flexível, garrafas de vidro, liquid cartons, latas de metal, plastic bottles, outros
Canal de distribuição: lojas de conveniência, comércio eletrônico, lojas de comida e bebida, Hipermercados, pequenos supermercados, supermercados, outros

The Vietnam market for soft drinks is divided based on product type, tipo, canal de embalagem e distribuição. Por tipo de produto, the market is categorized into bottled water, carbonated soft drinks, concentrates, juices, RTD Coffee, RTD tea, energy drinks, sports drinks, e outros. Type categories include regular, and low- and no-sugar soft drinks. Packaging segments are categorized into flexible packaging, garrafas de vidro, liquid cartons, latas de metal, plastic bottles, e outros. A segmentação de canais de distribuição compreende lojas de conveniência, comércio eletrônico, lojas de comida e bebida, Hipermercados, pequenos supermercados, supermercados, e outros.

Cenário competitivo

The Vietnam soft drinks market exhibits significant competition. Leading companies within the market include Ben Tre Import and Export Joint Stock Company (Betrimex), Bitexco Group, Hoang Minh Water Joint Stock Company, JG Summit Holdings Inc., Kirin Holdings Co. Ltd., Masan Group Corporation, Nestlé S.A., New Tower Ltd., Otsuka Holdings Co. Ltd., PepsiCo Inc., Quang Ngai Sugar Joint Stock Company, Saigon Pure Water Co. Ltd., Sapporo Holdings Limited, Suntory Holdings Limited, T.C. Pharmaceutical Industries Co. Ltd., Taisho Pharmaceutical Holdings Company Ltd., Tan Hiep Phat Beverage Group (THP), The Coca-Cola Company and Vietnam Dairy Products Joint Stock Company (Vinamilk).

This report delivers an in-depth examination of leading companies in the soft drinks sector, analisando seu desempenho de 2020 para 2024. Os resultados indicam mudanças na participação de mercado, enfatizando líderes estabelecidos e novos participantes.

Por que comprar este relatório?

Obtain precise statistical data and forecasts for the Vietnam soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam soft drinks market: Tipo de produto, tipo, canal de embalagem e distribuição.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Vietnam soft drinks market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Vietnam soft drinks market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
Uma única licença de usuário ilimitada dentro da mesma organização, Sem cobranças adicionais para usuários extras.

Índice

ÍNDICE
Principais descobertas
Segmentação de mercado
Visão geral do mercado
Vietnam Soft Drinks Market – Análise do tipo de produto
Vietnam Soft Drinks Market – Análise de tipo
Vietnam Soft Drinks Market – Análise de embalagem
Vietnam Soft Drinks Market – Análise do canal de distribuição
Análise de ações da empresa
Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestlé S.A..
New Tower Ltd.
Otsuka Holdings Co. Ltd.
…
Dados macroeconômicos e previsão
Metodologia de pesquisa
Isenção de responsabilidade

Figuras e mesas
Table Vietnam Soft Drinks Market 2020-2030
Chart Vietnam Soft Drinks Market, Crescimento líquido, 2020-2030
Chart Vietnam Soft Drinks Market, Taxas de crescimento, 2020-2030
Table Vietnam Soft Drinks Market by Product Type, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, CAGR Histórico e Previsão, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, 2020-2030
Table Vietnam Soft Drinks Market by Type, 2020-2030
Chart Vietnam Soft Drinks Market by Type, CAGR Histórico e Previsão, 2020-2030
Chart Vietnam Soft Drinks Market by Type, 2020-2030
Table Vietnam Soft Drinks Market by Packaging, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, CAGR Histórico e Previsão, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, 2020-2030
Table Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, CAGR Histórico e Previsão, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Table Vietnam Soft Drinks Market Share (%), por empresas, 2020-2024
Chart Vietnam Soft Drinks Market, por empresas, 2024
Table Vietnam Soft Drinks Market Share (%), por marcas, 2020-2024
Chart Vietnam Soft Drinks Market, por marcas, 2024
Table Vietnam – População (Milhões) e previsão
Table Vietnam – Índice de preços ao consumidor (CPI) e previsão
Table Vietnam – Produto interno bruto e previsão
Table Vietnam Soft Drinks Market: Gaste como proporção de PIB (%)
Table Vietnam Soft Drinks Market: Consumo per capita (População)

Empresas mencionadas

Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestlé S.A..
New Tower Ltd.
Otsuka Holdings Co. Ltd.
PepsiCo, Inc.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
Sapporo Holdings Limited
Suntory Holdings Limited
T.C. Pharmaceutical Industries Co., Ltd.
Taisho Pharmaceutical Holdings Company Ltd.
Tan Hiep Phat Beverage Group (THP)
The Coca-Cola Company
Vietnam Dairy Products Joint Stock Company (Vinamilk)