Indonesia Perfume Market 2025

Indonesia’s perfume market is undergoing a notable transformation, driven by shifting consumer preferences and the growing influence of digital engagement. A rising number of consumers are moving away from traditional gender-based fragrance choices, instead selecting scents based on personal preference. This shift has fueled strong growth in the premium unisex fragrance segment, which, despite starting from a relatively low base, emerged as the standout performer in 2024. The category’s expansion has been bolstered by the entry of both global luxury houses and independent local players, intensifying competition and broadening the range of offerings available to Indonesian consumers.

Digital marketing has become an indispensable tool for fragrance brands, with social media platforms such as Instagram, YouTube, and TikTok serving as primary channels for product discovery and brand storytelling. Influencer collaborations have proven particularly effective in shaping consumer perceptions, especially for newly launched products. As digital engagement continues to rise, brands are expected to deepen their investment in targeted campaigns that leverage online communities and social commerce to drive awareness and sales.

Despite the momentum in premium fragrances, affordability remains a key consideration for many Indonesian consumers, particularly those in the middle-income segment. Body mists and body sprays continue to enjoy widespread popularity due to their lower price points and lighter, more versatile scents. Adicionalmente, scented body lotions have carved out a strong niche, offering both fragrance and moisturization, making them a compelling alternative to traditional perfumes. As competition within the fragrance category intensifies, brands must balance premiumization with accessibility, ensuring they cater to both aspirational consumers seeking high-end experiences and price-sensitive buyers who prioritize value.

This report delivers a deep dive into the Indonesia perfume market, combining historical performance data from 2020 para 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, taxas de crescimento, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, faixa de preço, canal de embalagem e distribuição, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Segmentação de mercado

The segmentation of the Indonesia perfume market is outlined below:
Tipo de produto: perfume masculino, perfume feminino, perfume unissex
Faixa de preço: massa, Premium
Embalagem: garrafas de vidro, plastic bottles, outros (crystal, metal, etc.)
Canal de distribuição: lojas de beleza e cuidados pessoais, lojas de conveniência, department stores, venda direta, comércio eletrônico, Hipermercados, pharmacies, supermercados, outros

The perfume market in the Indonesia is segmented by product type, faixa de preço, canal de embalagem e distribuição. Por tipo de produto, it includes men’s perfume, perfume feminino, e perfume unissex. Os segmentos de faixa de preço são divididos em massa, e premium. The packaging segmentation covers glass bottles, plastic bottles, e outros (crystal, metal, etc.). A segmentação de canais de distribuição compreende lojas de beleza e cuidados pessoais, lojas de conveniência, department stores, venda direta, comércio eletrônico, Hipermercados, pharmacies, supermercados, e outros.

Cenário competitivo

The perfume market is highly competitive, with key companies profiled in this report, including Wipro Limited, The Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., Puig sl, PT. Priskila Prima Makmur, PT Wings Surya, PT Tempo Scan Pacific Tbk, PT Mustika Ratu Tbk, Oriflame Cosmetics S.A., Natureza & Co, Mandom Corporation, LVMH deve Hennessy Louis Vuitton SA (Lvmh), L'Oreal S.A., Kino Corporation and Coty Inc.

This report presents an extensive analysis of major entities in the perfume market, concentrando -se em seu desempenho de 2020 para 2024. As descobertas mostram mudanças na participação de mercado, reconhecendo líderes de longa data e novos desafiantes.

Por que comprar este relatório?

Obtain precise statistical data and forecasts for the Indonesia perfume market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia perfume market: Tipo de produto, faixa de preço, canal de embalagem e distribuição.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Indonesia perfume market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Indonesia perfume market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
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Índice

ÍNDICE
Principais descobertas
Segmentação de mercado
Visão geral do mercado
Indonesia Perfume Market – Análise do tipo de produto
Indonesia Perfume Market – Análise de faixa de preço
Indonesia Perfume Market – Análise de embalagem
Indonesia Perfume Market – Análise do canal de distribuição
Análise de ações da empresa
Wipro Limited
A Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
Puig sl
PT. Priskila Prima Makmur
PT Wings Surya
PT Tempo Scan Pacific Tbk
PT Mustika Ratu Tbk
…
Dados macroeconômicos e previsão
Metodologia de pesquisa
Isenção de responsabilidade

Figuras e mesas
Table Indonesia Perfume Market 2020-2030
Chart Indonesia Perfume Market, Crescimento líquido, 2020-2030
Chart Indonesia Perfume Market, Taxas de crescimento, 2020-2030
Table Indonesia Perfume Market by Product Type, 2020-2030
Chart Indonesia Perfume Market by Product Type, CAGR Histórico e Previsão, 2020-2030
Chart Indonesia Perfume Market by Product Type, 2020-2030
Table Indonesia Perfume Market by Price Range, 2020-2030
Chart Indonesia Perfume Market by Price Range, CAGR Histórico e Previsão, 2020-2030
Chart Indonesia Perfume Market by Price Range, 2020-2030
Table Indonesia Perfume Market by Packaging, 2020-2030
Chart Indonesia Perfume Market by Packaging, CAGR Histórico e Previsão, 2020-2030
Chart Indonesia Perfume Market by Packaging, 2020-2030
Table Indonesia Perfume Market by Distribution Channel, 2020-2030
Chart Indonesia Perfume Market by Distribution Channel, CAGR Histórico e Previsão, 2020-2030
Chart Indonesia Perfume Market by Distribution Channel, 2020-2030
Table Indonesia Perfume Market Share (%), por empresas, 2020-2024
Chart Indonesia Perfume Market, por empresas, 2024
Table Indonesia Perfume Market Share (%), por marcas, 2020-2024
Chart Indonesia Perfume Market, por marcas, 2024
Table Indonesia – População (Milhões) e previsão
Table Indonesia – Índice de preços ao consumidor (CPI) e previsão
Table Indonesia – Produto interno bruto e previsão
Table Indonesia Perfume Market: Gaste como proporção de PIB (%)
Table Indonesia Perfume Market: Consumo per capita (População)

Empresas mencionadas

Wipro Limited
A Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
Puig sl
PT. Priskila Prima Makmur
PT Wings Surya
PT Tempo Scan Pacific Tbk
PT Mustika Ratu Tbk
Oriflame Cosmetics S.A.
Natureza & Co
Mandom Corporation
LVMH deve Hennessy Louis Vuitton SA (Lvmh)
L'Oreal S.A..
Kino Corporation
Coty Inc..