South Korea Men’s Grooming Products Market 2025

The South Korea men’s grooming products market is projected to show slight growth, anticipated to rise from USD 911.6 million in 2024 to USD 1,120.6 million by 2030, reflecting a CAGR of 3.5% during the period from 2025 to 2030. South Korea stands as a global leader in men’s grooming, with the market driven by a deep cultural emphasis on skincare and grooming. Korean men are known for their meticulous skincare routines, which has led to the widespread adoption of a variety of grooming products, ranging from basic skincare to advanced anti-aging treatments. The influence of K-beauty trends, both domestically and internationally, continues to shape the market, with continuous innovation in product formulations.

This report presents a detailed analysis of the South Korea men’s grooming products market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, pricing and distribution channel.

Market Segmentation

The South Korea men’s grooming products market is structured as follows:
Product type: shaving products (pre-shave and post-shave products), razors and blades, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, department stores, direct selling, e-commerce, grocery stores, supermarkets and hypermarkets, warehouse clubs, others

The South Korea market for men’s grooming products is divided based on product type, pricing and distribution channel. By product type, it includes shaving products (pre-shave and post-shave products), razors and blades, deodorants, hair care products, skin care products, and men’s fragrances. Pricing categories include premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, e-commerce, grocery stores, supermarkets and hypermarkets, warehouse clubs, and others.

Competitive Landscape

Leading companies in the men’s grooming products market include VF Corporation, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., PUIG SL, Mandom Corporation, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LG Household & Health Care Ltd., KT&G Corporation, Hermes International SCA, Edgewell Personal Care Brands LLC, Dorco Co. Ltd., Coty Inc., Clarins SA, Chanel S.A., Beiersdorf AG, Amorepacific Corporation and ABLE C&C Co. Ltd.

The report provides a detailed assessment of prominent companies within the men’s grooming products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the South Korea men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the South Korea men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Korea men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Korea men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
South Korea Men’s Grooming Products Market – Product Type Analysis
South Korea Men’s Grooming Products Market – Pricing Analysis
South Korea Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
VF Corporation
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
PUIG SL
Mandom Corporation
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LG Household & Health Care, Ltd.
KT&G Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table South Korea Men’s Grooming Products Market 2020-2030
Chart South Korea Men’s Grooming Products Market, Net Growth, 2020-2030
Chart South Korea Men’s Grooming Products Market, Growth Rates, 2020-2030
Table South Korea Men’s Grooming Products Market by Product Type, 2020-2030
Chart South Korea Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart South Korea Men’s Grooming Products Market by Product Type, 2020-2030
Table South Korea Men’s Grooming Products Market by Pricing, 2020-2030
Chart South Korea Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart South Korea Men’s Grooming Products Market by Pricing, 2020-2030
Table South Korea Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart South Korea Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart South Korea Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table South Korea Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart South Korea Men’s Grooming Products Market, by Companies, 2024
Table South Korea Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart South Korea Men’s Grooming Products Market, by Brands, 2024
Table South Korea – Population (Millions) and Forecast
Table South Korea – Consumer Price Index (CPI) and Forecast
Table South Korea – Gross Domestic Product and Forecast
Table South Korea Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table South Korea Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

VF Corporation
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
PUIG SL
Mandom Corporation
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LG Household & Health Care, Ltd.
KT&G Corporation
Hermes International SCA
Edgewell Personal Care Brands LLC
Dorco Co., Ltd.
Coty Inc.
Clarins SA
Chanel S.A.
Beiersdorf AG
Amorepacific Corporation
ABLE C&C Co., Ltd.