Tunisia Home Care Market 2025

The home care market in Tunisia is poised to expand from USD 351.4 milhão em 2025 para USD 462.9 milhão por 2030, marking a compound annual growth rate of 5.67%. Yet this growth unfolds within a challenging macroeconomic context, as persistent inflation and sluggish recovery continue to erode consumer purchasing power. Amidst ongoing economic strain, price sensitivity remains elevated, compelling many households to adjust consumption habits – either by trading down to lower-cost brands, reducing product usage, or shifting between adjacent product categories in search of greater value.

Promotions have become a critical lever in maintaining volume momentum, with Tunisian consumers increasingly anchoring their home care purchases around discount periods. This behaviour, shaped by necessity during years of economic volatility, is now deeply entrenched and poses both opportunities and risks for suppliers. While effective in boosting short-term sales, promotional dependence limits the scope for price increases and compresses margins, particularly for multinational brands navigating currency fluctuations and rising input costs.

Local manufacturers are capitalising on this environment, leveraging price competitiveness and strong distribution ties to consolidate share. The economic downturn has favoured domestic players, who offer familiar products at more accessible price points and can more nimbly respond to demand fluctuations. However, competition remains intense even within the local segment, with little room for complacency as consumers become more discerning about quality despite constrained budgets.

Olhando para o futuro, the market’s trajectory will be shaped by a delicate balance between affordability, inovação, and strategic pricing. Brands that can deliver reliable performance at an accessible cost – and do so while maintaining visibility during key promotional windows – will be best positioned to navigate Tunisia’s fragile consumer landscape and secure a sustainable foothold in the country’s evolving home care sector.

This report offers a detailed examination of the Tunisia home care market, alavancando dados históricos de 2020 para 2024 e projetando tendências através 2030. Avalia o tamanho do mercado, trajetórias de crescimento, e os principais fatores de mudança, proporcionando uma visão diferenciada do desenvolvimento da indústria. Através de uma análise estruturada do tipo de produto e canal de distribuição, O relatório identifica oportunidades e desafios estratégicos, apoiando a tomada de decisão orientada a dados.

Report Highlights

The report delivers detailed market sizing from 2020 para 2030, with metrics reported in (Tons/TND/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

Além disso, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 para 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Segmentação de mercado

The Tunisia home care market is categorized into the following segments:
Tipo de produto - por exemplo, air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, outros), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, outros), laundry care (amaciadores de tecido, Auxília de lavanderia, Detergentes da lavanderia, Limpadores de tapete/carpete), polishes (furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam)
Canal de distribuição - por exemplo, Descontos, comércio eletrônico, lojas gerais de mercadorias, Hipermercados, pequenos supermercados, supermercados, outros

Macroeconômico & Indicadores demográficos

Além dos dados do mercado principal, O relatório incorpora os principais indicadores socioeconômicos que fornecem contexto essencial para interpretar a dinâmica do mercado. Isso inclui tendências populacionais, o índice de preços ao consumidor (CPI), Produto Interno Bruto (PIB), consumo per capita (expresso em USD), e gastos com consumidores como uma porcentagem de PIB. Junto, Essas métricas oferecem um cenário macroeconômico que aprimora a relevância estratégica dos números de tamanho do mercado, Ajudar as partes interessadas a avaliar melhor a demanda potencial e oportunidades de crescimento a longo prazo.

Cenário competitivo: Análise de participação de mercado

Market share insights presented in this report illustrate the evolving competitive landscape of the home care sector in Tunisia, Com dados sobre marcas de melhor desempenho e tendências de consolidação. Os principais participantes do mercado incluem:
Carrefour SA
Cigir Kimya A.S.
Companhia Colgate-Palmolive
Dramers S.A.
Ennadhafa SARL
Henkel AG & Co. KGAA
Reckitt Benckiser Group plc (Rb.)
S. C. Johnson & Filho, Inc.
Societe d’Articles Hygieniques Sarl (SAH)
Societe de Detergents de Tunisie SODET
Societe El Fanac Hygiene
Societe El Jmal
STE Chimap
STE CODIFA
STE de Detergents de Tannerie S.A. (SODET)
Sutter Industries S.p.A.
Technowax S.r.l.
The Bolton Group
O Procter & Gamble Company (P&G)
Tunisienne Industrielle des Detergents (TID)
Unilever plc

Esta seção ajuda as partes interessadas a avaliar a concentração de mercado, Identifique oportunidades de parceria, e mudanças na liderança.

Por que escolher este relatório?

Access accurate and up-to-date market size data for the Tunisia home care sector.
Obtain granular insights across key segments, incluindo tipo de produto e canal de distribuição.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Solicite uma amostra redigida para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.

As entregas incluem

Relatório de PDF estruturado profissionalmente
Banco de dados completo do Excel com números ano a ano e segmentação multidimensional de 2020 para 2030

Índice

ÍNDICE
Principais descobertas
Segmentação de mercado
Visão geral do mercado
Tunisia Home Care Market – Análise do tipo de produto
Tunisia Home Care Market – Análise do canal de distribuição
Análise de ações da empresa
Carrefour SA
Cigir Kimya A.S.
Companhia Colgate-Palmolive
Dramers S.A.
Ennadhafa SARL
Henkel AG & Co. KGAA
Reckitt Benckiser Group plc (Rb.)
S. C. Johnson & Filho, Inc.
Societe d’Articles Hygieniques Sarl (SAH)
…
Dados macroeconômicos e previsão
Metodologia de pesquisa
Isenção de responsabilidade

Figuras e mesas
Table Tunisia Home Care Market 2020-2030
Chart Tunisia Home Care Market, Crescimento líquido, 2020-2030
Chart Tunisia Home Care Market, Taxas de crescimento, 2020-2030
Table Tunisia Home Care Market by Product Type, 2020-2030
Chart Tunisia Home Care Market by Product Type, CAGR Histórico e Previsão, 2020-2030
Chart Tunisia Home Care Market by Product Type, 2020-2030
Table Tunisia Home Care Market by Distribution Channel, 2020-2030
Chart Tunisia Home Care Market by Distribution Channel, CAGR Histórico e Previsão, 2020-2030
Chart Tunisia Home Care Market by Distribution Channel, 2020-2030
Table Tunisia Home Care Market Share (%), por empresas, 2020-2024
Chart Tunisia Home Care Market, por empresas, 2024
Table Tunisia Home Care Market Share (%), por marcas, 2020-2024
Chart Tunisia Home Care Market, por marcas, 2024
Table Tunisia – População (Milhões) e previsão
Table Tunisia – Índice de preços ao consumidor (CPI) e previsão
Table Tunisia – Produto interno bruto e previsão
Table Tunisia Home Care Market: Gaste como proporção de PIB (%)
Table Tunisia Home Care Market: Consumo per capita (População)