Ireland Home Care Market 2025

The home care market in Ireland is poised for steady expansion, with its value projected to rise from USD 409.7 milhão em 2025 para USD 506.6 milhão por 2030, reflecting a compound annual growth rate of 4.34%. This growth trajectory is underpinned by a combination of demographic momentum and evolving consumer preferences. As Ireland’s population continues to expand – particularly in urban centres – the demand for home care products is benefiting from both a growing household base and a rise in automated domestic appliances, such as dishwashers, which are becoming increasingly common in modern households.

This demographic shift is paralleled by heightened consumer expectations around convenience and efficiency, especially among time-constrained families. Products designed for speed and ease of use – such as pre-dosed formulations, all-in-one cleaners, and multi-surface sprays – are gaining traction, as they align with the everyday realities of busy routines. The emphasis on practical solutions is expected to continue steering product development, encouraging innovation that simplifies cleaning tasks without compromising on performance.

Ao mesmo tempo, sustainability is playing an increasingly central role in shaping both brand strategies and consumer choices. Environmental awareness is deepening across Irish households, translating into growing demand for eco-friendly packaging, biodegradable formulas, and reduced chemical footprints. This shift is prompting both established brands and private label players to accelerate the rollout of greener alternatives, leveraging cleaner ingredient lists and recyclable materials as differentiating factors. As regulatory scrutiny over environmental impact intensifies, these initiatives are likely to move from competitive advantage to industry standard.

Overall, Ireland’s home care market is navigating a transition in which modest volume gains are being reinforced by qualitative shifts in consumer behavior. The intersection of convenience, sustentabilidade, and demographic growth will continue to define the sector’s evolution, with market participants needing to balance functionality, environmental responsibility, and value in an increasingly sophisticated and expectation-driven landscape.

The report offers a comprehensive analysis of the Ireland home care market, Fornecendo informações detalhadas sobre o tamanho do mercado, Tendências de crescimento histórico nos últimos seis anos, e projeções prospectivas através 2030. Ele fornece uma quebra granular do mercado por tipo de produto, Tipo de embalagem e canal de distribuição, destacando os principais drivers, desafios, e oportunidades moldando a indústria.

Report Highlights

The report provides detailed Ireland home care market size data in Tons/EUR/USD from 2020 para 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, Tipo de embalagem e canal de distribuição. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

Além disso, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 para 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Segmentação de mercado

The following outlines the segmentation of the Ireland home care market:
Tipo de produto - por exemplo, air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, outros), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (electric insecticides, sprays/aerosols, outros), laundry care (amaciadores de tecido, Auxília de lavanderia, Detergentes da lavanderia, Limpadores de tapete/carpete), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam)
Tipo de embalagem - por exemplo, embalagem flexível, vidro, metal, paper-based containers, plástico rígido
Canal de distribuição - por exemplo, lojas de conveniência, venda direta, Descontos, comércio eletrônico, lojas gerais de mercadorias, Hipermercados, pequenos supermercados, supermercados, outros

Macroeconômico & Indicadores demográficos

O contexto de apoio inclui:
População total
Índice de preços ao consumidor (CPI)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos com consumidores como uma porcentagem de PIB

Essas variáveis ​​aumentam a compreensão do potencial de consumo e das tendências macroeconômicas que afetam o mercado.

Cenário competitivo: Análise de participação de mercado

The report features market share data for leading players in the home care sector in Ireland, offering insights into competitive positioning, brand dominance, and consolidation trends. Os principais participantes do mercado incluem:
Henkel AG & Co. KGAA
McBride plc
Newell Brands Inc. (NWL)
Reckitt Benckiser Group plc (Rb.)
S. C. Johnson & Filho, Inc.
O Procter & Gamble Company (P&G)
Unilever plc

Esta seção ajuda as partes interessadas a avaliar a concentração de mercado, Identifique oportunidades de parceria, e mudanças na liderança.

Por que escolher este relatório?

Access accurate and up-to-date market size data for the Ireland home care sector.
Obtain granular insights across key segments, incluindo tipo de produto, Tipo de embalagem e canal de distribuição.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Solicite uma amostra redigida para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.

As entregas incluem

Relatório de PDF estruturado profissionalmente
Banco de dados completo do Excel com números ano a ano e segmentação multidimensional de 2020 para 2030

Índice

ÍNDICE
Principais descobertas
Segmentação de mercado
Visão geral do mercado
Ireland Home Care Market – Análise do tipo de produto
Ireland Home Care Market – Análise do tipo de embalagem
Ireland Home Care Market – Análise do canal de distribuição
Análise de ações da empresa
Henkel AG & Co. KGAA
McBride plc
Newell Brands Inc. (NWL)
Reckitt Benckiser Group plc (Rb.)
S. C. Johnson & Filho, Inc.
O Procter & Gamble Company (P&G)
Unilever plc
Dados macroeconômicos e previsão
Metodologia de pesquisa
Isenção de responsabilidade

Figuras e mesas
Table Ireland Home Care Market 2020-2030
Chart Ireland Home Care Market, Crescimento líquido, 2020-2030
Chart Ireland Home Care Market, Taxas de crescimento, 2020-2030
Table Ireland Home Care Market by Product Type, 2020-2030
Chart Ireland Home Care Market by Product Type, CAGR Histórico e Previsão, 2020-2030
Chart Ireland Home Care Market by Product Type, 2020-2030
Table Ireland Home Care Market by Packaging Type, 2020-2030
Chart Ireland Home Care Market by Packaging Type, CAGR Histórico e Previsão, 2020-2030
Chart Ireland Home Care Market by Packaging Type, 2020-2030
Table Ireland Home Care Market by Distribution Channel, 2020-2030
Chart Ireland Home Care Market by Distribution Channel, CAGR Histórico e Previsão, 2020-2030
Chart Ireland Home Care Market by Distribution Channel, 2020-2030
Table Ireland Home Care Market Share (%), por empresas, 2020-2024
Chart Ireland Home Care Market, por empresas, 2024
Table Ireland Home Care Market Share (%), por marcas, 2020-2024
Chart Ireland Home Care Market, por marcas, 2024
Tabela Irlanda – População (Milhões) e previsão
Tabela Irlanda – Índice de preços ao consumidor (CPI) e previsão
Tabela Irlanda – Produto interno bruto e previsão
Table Ireland Home Care Market: Gaste como proporção de PIB (%)
Table Ireland Home Care Market: Consumo per capita (População)