Austria Home Care Market 2025

Austria’s home care market is expected to advance steadily from a valuation of USD 989.6 milhão em 2025 para USD 1,237.8 milhão por 2030, translating into a compound annual growth rate of 4.58%. This trajectory reflects a confluence of demographic momentum and evolving consumer priorities, particularly around hygiene, time efficiency, and sustainability. As households grow more time-constrained amid increasingly active lifestyles, demand is shifting toward high-performance solutions that deliver superior cleaning outcomes with minimal effort and lower dosages. This efficiency imperative is particularly evident in categories such as laundry care, dishwashing, and surface cleaning, where consumers seek to reconcile effectiveness with convenience.

Simultaneamente, sustainability considerations are beginning to reshape purchasing behavior, with a noticeable uptick in preference for environmentally responsible brands that maintain strong efficacy. As eco-labels become synonymous with quality rather than compromise, their integration into mainstream consumer choice is accelerating. This dual pursuit of performance and environmental responsibility is expected to underpin value growth across the Austrian home care market, fostering a competitive landscape that rewards innovation in both formulation and packaging. Over the medium term, brands that successfully align with these evolving consumer demands – without sacrificing effectiveness – will be best positioned to capture share in this moderately expanding but increasingly sophisticated sector.

The report provides a comprehensive analysis of the Austria home care market, Oferecendo dados detalhados sobre o tamanho do mercado histórico e as taxas de crescimento nos últimos seis anos, juntamente com as previsões que se estendem a 2030. Apresenta um exame aprofundado de categorias e subcategorias de mercado, com um foco particular nas principais tendências que moldam a indústria em todo o tipo de produto, Tipo de embalagem e canal de distribuição.

Report Highlights

Providing a forward-looking view of the Austria home care market, this report presents size estimates from 2020 para 2030, with figures in (Tons/EUR/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – Tipo de produto, Tipo de embalagem e canal de distribuição – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 para 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Segmentação de mercado

The following outlines the segmentation of the Austria home care market:
Tipo de produto - por exemplo, air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, outros), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, outros), laundry care (amaciadores de tecido, Auxília de lavanderia, Detergentes da lavanderia, Limpadores de tapete/carpete), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Tipo de embalagem - por exemplo, embalagem flexível, vidro, metal, paper-based containers, plástico rígido
Canal de distribuição - por exemplo, lojas de conveniência, venda direta, Descontos, comércio eletrônico, lojas de saúde e beleza, Hipermercados, pequenos supermercados, supermercados, outros

Macroeconômico & Indicadores demográficos

O contexto de apoio inclui:
População total
Índice de preços ao consumidor (CPI)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos com consumidores como uma porcentagem de PIB

Essas variáveis ​​aumentam a compreensão do potencial de consumo e das tendências macroeconômicas que afetam o mercado.

Cenário competitivo: Análise de participação de mercado

Juntamente com dados de dimensionamento e segmentação, the report includes market share breakdowns for primary players in the home care market in Austria, destacando empresas dominantes e movimentos no nível da marca.
Amway Corporation
Claro Products GmbH
Companhia Colgate-Palmolive
Delta pronatura GmbH
During AG
Evergreen Garden Care (UK) Ltd.
FIT GmbH
Henkel AG & Co. KGAA
Joh. Alex. NIERNSEE KG
Planet Pure GmbH
Reckitt Benckiser Group plc (Rb.)
S. C. Johnson & Filho, Inc.
O Procter & Gamble Company (P&G)
Unilever plc
Werner & Mertz GmbH

Esta seção ajuda as partes interessadas a avaliar a concentração de mercado, Identifique oportunidades de parceria, e mudanças na liderança.

Por que escolher este relatório?

Access accurate and up-to-date market size data for the Austria home care sector.
Obtain granular insights across key segments, incluindo tipo de produto, Tipo de embalagem e canal de distribuição.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Solicite uma amostra redigida para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.

As entregas incluem

Relatório de PDF estruturado profissionalmente
Banco de dados completo do Excel com números ano a ano e segmentação multidimensional de 2020 para 2030

Índice

ÍNDICE
Principais descobertas
Segmentação de mercado
Visão geral do mercado
Austria Home Care Market – Análise do tipo de produto
Austria Home Care Market – Análise do tipo de embalagem
Austria Home Care Market – Análise do canal de distribuição
Análise de ações da empresa
Amway Corporation
Claro Products GmbH
Companhia Colgate-Palmolive
Delta pronatura GmbH
During AG
Evergreen Garden Care (UK) Ltd.
FIT GmbH
Henkel AG & Co. KGAA
Joh. Alex. NIERNSEE KG
…
Dados macroeconômicos e previsão
Metodologia de pesquisa
Isenção de responsabilidade

Figuras e mesas
Table Austria Home Care Market 2020-2030
Chart Austria Home Care Market, Crescimento líquido, 2020-2030
Chart Austria Home Care Market, Taxas de crescimento, 2020-2030
Table Austria Home Care Market by Product Type, 2020-2030
Chart Austria Home Care Market by Product Type, CAGR Histórico e Previsão, 2020-2030
Chart Austria Home Care Market by Product Type, 2020-2030
Table Austria Home Care Market by Packaging Type, 2020-2030
Chart Austria Home Care Market by Packaging Type, CAGR Histórico e Previsão, 2020-2030
Chart Austria Home Care Market by Packaging Type, 2020-2030
Table Austria Home Care Market by Distribution Channel, 2020-2030
Chart Austria Home Care Market by Distribution Channel, CAGR Histórico e Previsão, 2020-2030
Chart Austria Home Care Market by Distribution Channel, 2020-2030
Table Austria Home Care Market Share (%), por empresas, 2020-2024
Chart Austria Home Care Market, por empresas, 2024
Table Austria Home Care Market Share (%), por marcas, 2020-2024
Chart Austria Home Care Market, por marcas, 2024
Table Austria – População (Milhões) e previsão
Table Austria – Índice de preços ao consumidor (CPI) e previsão
Table Austria – Produto interno bruto e previsão
Table Austria Home Care Market: Gaste como proporção de PIB (%)
Table Austria Home Care Market: Consumo per capita (População)