Global Toys and Games Market 2025

The global toys and games market is poised for steady growth, with an expected increase of USD 163.2 billion, reflecting a CAGR of approximately 5.7% from 2025 para 2030. Globally, the toys and games market is expanding due to increasing demand for both traditional toys and video games. Licensed products, particularly those tied to global entertainment franchises, continue to dominate traditional toy sales. Meanwhile, video games are benefiting from the rapid growth of digital platforms, mobile gaming, and the rise of e-sports. The COVID-19 pandemic has accelerated the shift to digital gaming and e-commerce across all regions.

The report provides a comprehensive analysis of the global toys and games market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product, distribution channel and region.

Segmentação de mercado

The following outlines the segmentation of the global toys and games market:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Canal de distribuição: lojas de conveniência, supermercados e hipermercados, supermercados, electronics stores, toy stores, comércio eletrônico, outros
Region: Asia Pacific, Europe, Latin America, Middle East and Africa, North America

The global toys and games market is segmented by product, distribution channel and region. By product, it includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments are divided into convenience stores, supermercados e hipermercados, supermercados, electronics stores, toy stores, comércio eletrônico, e outros. Geographically, the market encompasses Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.

Cenário competitivo

Leading companies in the toys and games market include Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co. Ltd., VTech Holdings Limited, Valve Corporation, Ubisoft Entertainment SA, Tomy Company Ltd., Tencent Holdings Ltd., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Spin Master Ltd., Sony Corporation, SmileGate Inc., Simba Dickie Group, Roblox Corporation, Ravensburger AG, Playrix Entertainment LLC, Nintendo Co. Ltd., Niantic Inc., Nexon Co. Ltd., NetEase Inc. (Yanxuan), NCSoft Corporation, Moose Enterprises Pty Ltd, miHoYo Co. Ltd., Microsoft Corp., MGA Entertainment Inc., Meta Platforms Inc., Mattel Inc., LEGO Group, Konami Group Corporation, JAKKS Pacific Inc., Hasbro Inc., Hallmark Cards Inc., geobra Brandstatter Stiftung & Co. KG, Garena Interactive Holding Ltd., Funko LLC, Epic Games Inc., Embracer Group AB, Electronic Arts Inc., CyberAgent Inc., Beijing PopMart Culture and Creative Co. Ltd. and Bandai Namco Holdings Inc.

This report delivers an in-depth examination of leading companies in the toys and games sector, analisando seu desempenho de 2020 para 2024. Os resultados indicam mudanças na participação de mercado, enfatizando líderes estabelecidos e novos participantes.

Por que comprar este relatório?

Obtain precise statistical data and forecasts for the global toys and games market.
Gain in-depth analysis and forecasts for the key segments of the global toys and games market: product, distribution channel and region.
Gain deep insights into the dynamics of the global toys and games market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the global toys and games market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
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Índice

ÍNDICE
Principais descobertas
Segmentação de mercado
Visão geral do mercado
Global Toys and Games Market – Product Analysis
Global Toys and Games Market – Análise do canal de distribuição
Global Toys and Games Market – Region Analysis
Análise de ações da empresa
Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co., Ltd.
VTech Holdings Limited
Valve Corporation
Ubisoft Entertainment SA
Tomy Company, Ltd.
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Spin Master Ltd.
…
Dados macroeconômicos e previsão
Metodologia de pesquisa
Isenção de responsabilidade

Figuras e mesas
Table Global Toys and Games Market 2020-2030
Chart Global Toys and Games Market, Crescimento líquido, 2020-2030
Chart Global Toys and Games Market, Taxas de crescimento, 2020-2030
Table Global Toys and Games Market by Product, 2020-2030
Chart Global Toys and Games Market by Product, CAGR Histórico e Previsão, 2020-2030
Chart Global Toys and Games Market by Product, 2020-2030
Table Global Toys and Games Market by Distribution Channel, 2020-2030
Chart Global Toys and Games Market by Distribution Channel, CAGR Histórico e Previsão, 2020-2030
Chart Global Toys and Games Market by Distribution Channel, 2020-2030
Table Global Toys and Games Market by Region, 2020-2030
Chart Global Toys and Games Market by Region, CAGR Histórico e Previsão, 2020-2030
Chart Global Toys and Games Market by Region, 2020-2030
Table Global Toys and Games Market Share (%), por empresas, 2020-2024
Chart Global Toys and Games Market, por empresas, 2024
Table Global Toys and Games Market Share (%), por marcas, 2020-2024
Chart Global Toys and Games Market, por marcas, 2024
Table Global – População (Milhões) e previsão
Table Global – Índice de preços ao consumidor (CPI) e previsão
Table Global – Produto interno bruto e previsão
Table Global Toys and Games Market: Gaste como proporção de PIB (%)
Table Global Toys and Games Market: Consumo per capita (População)

Empresas mencionadas

Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co., Ltd.
VTech Holdings Limited
Valve Corporation
Ubisoft Entertainment SA
Tomy Company, Ltd.
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Spin Master Ltd.
Sony Corporation
SmileGate, Inc.
Simba Dickie Group
Roblox Corporation
Ravensburger AG
Playrix Entertainment LLC
Nintendo Co., Ltd.
Niantic, Inc.
Nexon Co., Ltd.
NetEase, Inc. (Yanxuan)
NCSoft Corporation
Moose Enterprises Pty Ltd
miHoYo Co., Ltd.
Microsoft Corp.
MGA Entertainment, Inc.
Meta Platforms, Inc.
Mattel, Inc.
LEGO Group
Konami Group Corporation
JAKKS Pacific, Inc.
Hasbro, Inc.
Hallmark Cards, Inc.
geobra Brandstatter Stiftung & Co. KG
Garena Interactive Holding Ltd.
Funko LLC
Epic Games, Inc.
Embracer Group AB
Electronic Arts, Inc.
CyberAgent, Inc.
Beijing PopMart Culture and Creative Co., Ltd.
Bandai Namco Holdings, Inc.