Kenya Beauty and Personal Care Products Market 2025

The Kenya beauty and personal care products market is set to increase from USD 895.7 milhão em 2024 para USD 1,518.8 milhão por 2030, reflecting a CAGR of 9.2% over the 2025 para 2030 tempo de tempo. Kenya’s beauty and personal care market is growing steadily, driven by increasing consumer awareness of skincare and beauty products. With a focus on hydration, sun protection, and anti-aging, skincare products are in high demand. As the demand for natural beauty products rises, Kenyan consumers are increasingly seeking products that are eco-friendly and sustainably sourced. The influence of social media and beauty influencers is also shaping purchasing behavior in urban areas.

This report provides a comprehensive analysis of the Kenya beauty and personal care products market, combinando dados históricos de 2020 para 2024 com projeções prospectivas através 2030. Examina o tamanho do mercado, taxas de crescimento, e tendências -chave, oferecendo uma perspectiva detalhada sobre a evolução do setor. A análise está estruturada em dimensões críticas, incluindo tipo de produto, faixa de preço, consumer group and distribution channel, permitindo que as partes interessadas identifiquem oportunidades e tomem decisões estratégicas informadas.

Segmentação de mercado

The segmentation of the Kenya beauty and personal care products market is outlined below:
Tipo de produto: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Faixa de preço: premium products, mass products
Consumer group: baby/child, adult
Canal de distribuição: lojas de beleza e cuidados pessoais, venda direta, comércio eletrônico, salões de cabelo, Hipermercados, farmácias, pequenos supermercados, supermercados, outros

The segmentation of the Kenya beauty and personal care products market product type, faixa de preço, consumer group and distribution channel. Por tipo de produto, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments cover baby/child, and adult. A segmentação de canais de distribuição compreende lojas de beleza e cuidados pessoais, venda direta, comércio eletrônico, salões de cabelo, Hipermercados, farmácias, pequenos supermercados, supermercados, e outros.

Cenário competitivo

Prominent players in the beauty and personal care products market include Unilever PLC, L'Oreal S.A., Companhia Colgate-Palmolive, BEIERSDORF AG, PZ Cussons Plc, Haleon plc, Tiger Consumer Brands Ltd., Godrej Group, Revlon Inc., Reckitt Benckiser Group plc (RB), Rasasi Perfumes Industry LLC, O Procter & Gamble Company (P&G), BioCosmetic Research Labs, Sapil Perfumes Co. LLC., Sleek International Ltd, Buyline Industries Ltd., The Himalaya Drug Company, Swiss Arabian Perfumes Co. L.L.C, Henkel AG & Co. KGAA, Winner Manufacturing (Aris Cosmetics), A Estee Lauder Companies Inc. and Chris Adams Perfumes.

This report presents an extensive analysis of major entities in the beauty and personal care products market, concentrando -se em seu desempenho de 2020 para 2024. As descobertas mostram mudanças na participação de mercado, reconhecendo líderes de longa data e novos desafiantes.

Por que comprar este relatório?

Obtain precise statistical data and forecasts for the Kenya beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya beauty and personal care products market: Tipo de produto, faixa de preço, consumer group and distribution channel.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Kenya beauty and personal care products market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Kenya beauty and personal care products market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
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Índice

ÍNDICE
Principais descobertas
Segmentação de mercado
Visão geral do mercado
Kenya Beauty and Personal Care Products Market – Análise do tipo de produto
Kenya Beauty and Personal Care Products Market – Análise de faixa de preço
Kenya Beauty and Personal Care Products Market – Consumer Group Analysis
Kenya Beauty and Personal Care Products Market – Análise do canal de distribuição
Análise de ações da empresa
Unilever plc
L'Oreal S.A..
Companhia Colgate-Palmolive
BEIERSDORF AG
PZ Cussons Plc
Haleon plc
Tiger Consumer Brands Ltd.
Godrej Group
Revlon, Inc.
…
Dados macroeconômicos e previsão
Metodologia de pesquisa
Isenção de responsabilidade

Figuras e mesas
Table Kenya Beauty and Personal Care Products Market 2020-2030
Chart Kenya Beauty and Personal Care Products Market, Crescimento líquido, 2020-2030
Chart Kenya Beauty and Personal Care Products Market, Taxas de crescimento, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, CAGR Histórico e Previsão, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, CAGR Histórico e Previsão, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, CAGR Histórico e Previsão, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, CAGR Histórico e Previsão, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Kenya Beauty and Personal Care Products Market Share (%), por empresas, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, por empresas, 2024
Table Kenya Beauty and Personal Care Products Market Share (%), por marcas, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, por marcas, 2024
Table Kenya – População (Milhões) e previsão
Table Kenya – Índice de preços ao consumidor (CPI) e previsão
Table Kenya – Produto interno bruto e previsão
Table Kenya Beauty and Personal Care Products Market: Gaste como proporção de PIB (%)
Table Kenya Beauty and Personal Care Products Market: Consumo per capita (População)

Empresas mencionadas

Unilever plc
L'Oreal S.A..
Companhia Colgate-Palmolive
BEIERSDORF AG
PZ Cussons Plc
Haleon plc
Tiger Consumer Brands Ltd.
Godrej Group
Revlon, Inc.
Reckitt Benckiser Group plc (RB)
Rasasi Perfumes Industry LLC
O Procter & Gamble Company (P&G)
BioCosmetic Research Labs
Sapil Perfumes Co. LLC.
Sleek International Ltd
Buyline Industries Ltd.
The Himalaya Drug Company
Swiss Arabian Perfumes Co. L.L.C
Henkel AG & Co. KGAA
Winner Manufacturing (Aris Cosmetics)
A Estee Lauder Companies Inc.
Chris Adams Perfumes