Morocco Snacks Market 2025

The Moroccan snacks market is projected to expand to USD 2,494.1 miljoen door 2030, growing at a 6.8% CAGR, as evolving consumption patterns and economic pressures create a complex competitive landscape. The market is undergoing a notable value-to-volume shift, with price-sensitive consumers downgrading from premium indulgent snacks like chocolate tablets to more affordable economy options, sustaining volume sales despite constrained household budgets. This trading-down phenomenon reflects broader macroeconomic challenges, including persistent inflation and modest GDP growth, that are forcing manufacturers to prioritize competitive pricing and promotional strategies over product premiumization in the near term.

Health consciousness is emerging as a countervailing trend reshaping product development, particularly among urban middle-class consumers who are actively reducing consumption of traditional high-fat, high-salt snacks. Manufacturers are responding with reformulated offerings featuring wholegrains, reduced sugar/salt content, and gluten-free options, though these healthier variants must maintain price competitiveness to achieve mainstream adoption. The market is bifurcating between value-focused economy snacks driving volume growth and premium healthier alternatives commanding margin premiums, with private label brands well-positioned to bridge these segments through quality improvements at accessible price points.

Distribution strategies are adapting to these dual pressures, with modern trade gaining importance for promoting value multipacks and private label offerings, while traditional trade maintains relevance for impulse purchases. E-commerce is emerging as a key channel for health-focused premium snacks among younger, tech-savvy consumers. The competitive landscape suggests potential for increased private label penetration as retailers capitalize on price sensitivity, while branded manufacturers balance portfolio diversification between economy staples and innovative healthier options. Success will depend on navigating Morocco’s unique market dynamics – maintaining mass appeal through affordable pricing while cautiously introducing premium health innovations that align with evolving consumer preferences in a still-price-sensitive environment.

This report provides a strategic analysis of the Morocco snacks market, examining historical trends from 2020 naar 2024 and forecasting developments through 2030. Het beoordeelt de marktomvang, growth trajectories, en belangrijke stuurprogramma's van verandering, offering a comprehensive view of the industry’s future. By dissecting the market into product type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Marktsegmentatie

The Morocco snacks market is categorized into the following segments:
Producttype: confectionery, ice cream and frozen dessert, savoury snacks, snack bars, sweet biscuits
Distributiekanaal: forecourt, supermarkten en hypermarkten, Winkels voor eten en drinken, supermarkten, Bars en Horeca, anderen

In Morocco, the snacks market is segmented by product type and distribution channel. Per producttype, it includes confectionery, ice cream and frozen dessert, savoury snacks, snack bars, and sweet biscuits. Distribution channel segmentation comprises forecourt, supermarkten en hypermarkten, Winkels voor eten en drinken, supermarkten, Bars en Horeca, en anderen.

Competitief landschap

Prominent players in the snacks market include Unilever PLC, The Hershey Company, Pladis Foods Limited, Perfetti Van Melle Group, PepsiCo Inc., Pastor S.A., Pandurata Alimentos Ltda, Nestle S.A., Mondelez International Inc., Mobigen Holding, Michoc S.A., Mars opgenomen, Maghreb Industries S.A., Lorenz Snackworld GmbH, Loacker S.p.A., Leader Foods Maroc S.A., Hellema Hallum B.V., Haribo GmbH & Company KG, Grupo Bimbo S.A.B. de C.V., groupe Holmarcom, Groupe Anouar Invest, Grefusa S.L., Glaces Yasmina, General Mills Inc., Ferrero International S.A., EMSA Ebbo Maroc S.A., Confiserie Trefin N.V., Confiserie Palmyra, Compagnie Cherifienne de Chocolaterie (Aiguebelle) and Chocoladefabriken Lindt & Sprungli AG.

This comprehensive report analyzes the performance of leading companies in the snacks sector from 2020 naar 2024. De bevindingen benadrukken verschuivingen in marktaandeel, Het onthullen van zowel gevestigde marktleiders als opkomende concurrenten.

Waarom dit rapport kopen?

Obtain precise statistical data and forecasts for the Morocco snacks market.
Gain in-depth analysis and forecasts for the key segments of the Morocco snacks market: product type and distribution channel.
Ontwikkel regiospecifieke strategieën en stel strategische prioriteiten vast op basis van gelokaliseerde gegevensanalyse.
Gain deep insights into the dynamics of the Morocco snacks market.
Identificeer beleggingsmogelijkheden met hoge potentieel door zich te richten op groeisectoren en opkomende trends.
Anticipate the future trajectory of the Morocco snacks market with informed projections.
Beoordeel het concurrentielandschap om de ideale timing te bepalen voor het benutten van marktkansen.
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Inhoudsopgave

INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Morocco Snacks Market – Producttype analyse
Morocco Snacks Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Unilever plc
The Hershey Company
Pladis Foods Limited
Perfetti Van Melle Group
PepsiCo, Inc.
Pastor S.A.
Pandurata Alimentos Ltda
Nestle S.A.
Mondelez International Inc.
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring

Cijfers en tafels
Table Morocco Snacks Market 2020-2030
Chart Morocco Snacks Market, Netto groei, 2020-2030
Chart Morocco Snacks Market, Groeipercentage, 2020-2030
Table Morocco Snacks Market by Product Type, 2020-2030
Chart Morocco Snacks Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Morocco Snacks Market by Product Type, 2020-2030
Table Morocco Snacks Market by Distribution Channel, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, 2020-2030
Table Morocco Snacks Market Share (%), door bedrijven, 2020-2024
Chart Morocco Snacks Market, door bedrijven, 2024
Table Morocco Snacks Market Share (%), door merken, 2020-2024
Chart Morocco Snacks Market, door merken, 2024
Table Morocco – Bevolking (Miljoenen) en voorspelling
Table Morocco – Consumentenprijsindex (CPI) en voorspelling
Table Morocco – Bruto binnenlands product en voorspelling
Table Morocco Snacks Market: Besteed als een deel van het bbp (%)
Table Morocco Snacks Market: Consumptie per hoofd van de bevolking (Bevolking)

De genoemde bedrijven

Unilever plc
The Hershey Company
Pladis Foods Limited
Perfetti Van Melle Group
PepsiCo, Inc.
Pastor S.A.
Pandurata Alimentos Ltda
Nestle S.A.
Mondelez International Inc.
Mobigen Holding
Michoc S.A.
Mars, Opgenomen
Maghreb Industries S.A.
Lorenz Snackworld GmbH
Loacker S.p.A.
Leader Foods Maroc, S.A.
Hellema Hallum B.V.
Haribo GmbH & Company KG
Grupo Bimbo, S.A.B. de C.V.
groupe Holmarcom
Groupe Anouar Invest
Grefusa, S.L.
Glaces Yasmina
General Mills, Inc.
Ferrero International S.A.
EMSA Ebbo Maroc S.A.
Confiserie Trefin N.V.
Confiserie Palmyra
Compagnie Cherifienne de Chocolaterie (Aiguebelle)
Chocoladefabriken Lindt & Sprungli AG