Italy Men’s Grooming Products Market 2025

In the near term, mass-market products will likely maintain traction among price-sensitive consumers, particularly as economic pressures persist. However, as disposable incomes are projected to recover in the latter half of the forecast window, premium men’s grooming products are anticipated to gain momentum, reflecting broader shifts in consumer behavior and societal norms surrounding male self-care.

Cultural perceptions of masculinity and beauty in Italy have undergone significant transformation, particularly among younger demographics who increasingly view skincare and even makeup as legitimate forms of self-expression rather than feminine indulgences. This generational shift, accelerated by pandemic-era introspection about health and appearance, has dismantled traditional taboos that once discouraged men from engaging with beauty rituals. The normalization of male grooming is evident in behavioral changes, such as the growing frequency of men visiting perfumeries – a practice that was relatively uncommon a decade ago but has since gained mainstream acceptance.

Product sophistication is emerging as a key market driver, with discerning male consumers seeking specialized formulations that address the distinct biological characteristics of male skin, including higher sebum production and greater thickness. This demand for targeted solutions is expected to make men’s toiletries the most dynamic segment, particularly for premium offerings featuring high-quality, science-backed ingredients. As Italian men continue to embrace more elaborate grooming regimens, the market is likely to see further segmentation and premiumization, with innovation in multifunctional products and gender-neutral positioning potentially unlocking additional growth opportunities in this evolving retail landscape.

The report provides a comprehensive analysis of the Italy men’s grooming products market, Het aanbieden van gedetailleerde gegevens over de historische marktomvang en groeipercentages in de afgelopen zes jaar, naast voorspellingen die zich uitstrekken tot 2030. Het presenteert een diepgaand onderzoek van marktcategorieën en subcategorieën, met een bepaalde focus op belangrijke trends die de industrie vormen over het producttype, prijzen- en distributiekanaal.

Marktsegmentatie

The following outlines the segmentation of the Italy men’s grooming products market:
Producttype: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Prijzen: premie, massa
Distributiekanaal: beauty and personal care stores, gemakswinkels, warenhuizen, Direct verkoop, discounters, e-commerce, pharmacies, supermarkten en hypermarkten, anderen

The men’s grooming products market in the Italy is segmented by product type, prijzen- en distributiekanaal. Per producttype, the market features shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments are divided into premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, gemakswinkels, warenhuizen, Direct verkoop, discounters, e-commerce, pharmacies, supermarkten en hypermarkten, en anderen.

Competitief landschap

Key players in the Italy men’s grooming products market include Yves Rocher sa, Unilever plc, De Procter & Gokbedrijf (P&G), De Estee Lauder Companies Inc., The Bolton Group, Societe BIC S.A., Shiseido Company Limited, Revlon Inc., PUIG SL, Natuur & Co, Mirato S.p.A., LVMH Moet Hennessy Louis Vuitton SA (Lvmh), Ludovico Martelli S.p.A., L'Oreal S.A., L’Occitane International S.A., L’Erbolario S.R.L, Kelemata Srl, Inter Parfums Inc., Hermes International SCA, Henkel Ag & Co. KGAA, Gruppo Sodalis Srl, Extrafragrance S.r.l., Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Compagnie Financiere Richemont S.A., Combe Incorporated, Colgate-Palmolive Company and Clarins SA.

This report delivers an in-depth examination of leading companies in the men’s grooming products sector, analyseren van hun prestaties van 2020 naar 2024. De resultaten duiden op veranderingen in marktaandeel, benadrukken zowel gevestigde leiders als nieuwkomers.

Waarom dit rapport kopen?

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Gain deep insights into the dynamics of the Italy men’s grooming products market.
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Inhoudsopgave

INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Italy Men’s Grooming Products Market – Producttype analyse
Italy Men’s Grooming Products Market – Prijsanalyse
Italy Men’s Grooming Products Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Yves Rocher SA
Unilever plc
De Procter & Gokbedrijf (P&G)
De Estee Lauder Companies Inc.
The Bolton Group
Societe BIC S.A.
Shiseido Company, Beperkt
Revlon, Inc.
PUIG SL
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring

Cijfers en tafels
Table Italy Men’s Grooming Products Market 2020-2030
Chart Italy Men’s Grooming Products Market, Netto groei, 2020-2030
Chart Italy Men’s Grooming Products Market, Groeipercentage, 2020-2030
Table Italy Men’s Grooming Products Market by Product Type, 2020-2030
Chart Italy Men’s Grooming Products Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Italy Men’s Grooming Products Market by Product Type, 2020-2030
Table Italy Men’s Grooming Products Market by Pricing, 2020-2030
Chart Italy Men’s Grooming Products Market by Pricing, CAGR Historic en Forecast, 2020-2030
Chart Italy Men’s Grooming Products Market by Pricing, 2020-2030
Table Italy Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Italy Men’s Grooming Products Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Italy Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Italy Men’s Grooming Products Market Share (%), door bedrijven, 2020-2024
Chart Italy Men’s Grooming Products Market, door bedrijven, 2024
Table Italy Men’s Grooming Products Market Share (%), door merken, 2020-2024
Chart Italy Men’s Grooming Products Market, door merken, 2024
Table Italy – Bevolking (Miljoenen) en voorspelling
Table Italy – Consumentenprijsindex (CPI) en voorspelling
Table Italy – Bruto binnenlands product en voorspelling
Table Italy Men’s Grooming Products Market: Besteed als een deel van het bbp (%)
Table Italy Men’s Grooming Products Market: Consumptie per hoofd van de bevolking (Bevolking)

De genoemde bedrijven

Yves Rocher SA
Unilever plc
De Procter & Gokbedrijf (P&G)
De Estee Lauder Companies Inc.
The Bolton Group
Societe BIC S.A.
Shiseido Company, Beperkt
Revlon, Inc.
PUIG SL
Natuur & Co
Mirato S.p.A.
LVMH Moet Hennessy Louis Vuitton SA (Lvmh)
Ludovico Martelli S.p.A.
L'Oreal S.A.
L’Occitane International S.A.
L’Erbolario S.R.L
Kelemata Srl
Inter Parfums, Inc.
Hermes International SCA
Henkel Ag & Co. KGAA
Gruppo Sodalis Srl
Extrafragrance S.r.l.
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Compagnie Financiere Richemont S.A.
Combe Incorporated
Colgate-Palmolive Company
Clarins SA