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Western Europe Home Care Market 2025
$2,000.00
The home care market in Western Europe is poised for steady expansion, with value expected to rise from USD 39.1 miljard in 2025 naar USD 48.9 miljard door 2030, reflecting a compound annual growth rate of 4.58%. This growth trajectory underscores the sector’s resilience amid shifting macroeconomic dynamics and evolving consumer expectations. As households navigate the balance between cost-efficiency and quality, demand is consolidating around products that combine functional efficacy with sustainability and convenience.
The category’s forward momentum is increasingly underpinned by innovations in concentrated formulations, smart dispensing systems, and biodegradable packaging – developments that resonate with a consumer base prioritizing environmental accountability and long-term value. Heightened awareness of hygiene, intensified by post-pandemic behaviors, continues to shape demand for core categories such as surface care, laundry, and dishwashing, while also supporting the uptake of multi-functional and time-saving products.
Verder, regulatory pressure across the region is catalyzing reformulations and enhanced transparency in ingredient sourcing, accelerating the shift toward plant-based and low-impact chemicals. Brands are adapting to this reality by investing in clean-label innovation and circular packaging solutions, responding to both legislative imperatives and growing consumer scrutiny.
As Western Europe’s home care market matures, differentiation will be driven less by volume expansion and more by value-added attributes that align with consumers’ practical needs and ethical priorities. The next phase of growth will favor companies that deliver high-performance products while minimizing ecological footprint – reflecting a broader redefinition of what constitutes quality and innovation in home care.
Delivering a data-driven perspective on the Western Europe home care market, Het rapport beschrijft de historische prestaties in de afgelopen zes jaar en projecteert toekomstige trends door 2030. Het duikt in marktsegmentatie, Analyse van ontwikkelingen in het producttype, verpakkingstype, distributiekanaal en land.
Report Highlights
The report delivers detailed market sizing from 2020 naar 2030, with metrics reported in (Ton/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type, verpakkingstype, distributiekanaal en land. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
Verder, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 naar 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Marktsegmentatie
The segmentation of the Western Europe home care market is outlined below:
Producttype - bijv., air fresheners (aerosol luchtverfrissers, candle air fresheners, auto -luchtverfrissers, Elektrische luchtverfrisders, gel air fresheners, liquid air fresheners, anderen), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, anderen), laundry care (stofverzachters, washulpmiddelen, wasmiddelen, Tapijt/tapijtreinigers), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam, anderen)
Verpakkingstype - bijv., Flexibele verpakking, glas, metaal, paper-based containers, rigide plastic
Distributiekanaal - bijv., gemakswinkels, Direct verkoop, discounters, e-commerce, Algemene merchandise winkels, Gezondheids- en schoonheidswinkels, Productwinkels thuis, hypermarkten, Kleine supermarkten, supermarkten, magazijnclubs, anderen
Land - bijv., Frankrijk, Duitsland, Italië, Nederland, Noorwegen, Spanje, Zweden, Kalkoen, Verenigd Koninkrijk, anderen
Macro -economisch & Demografische indicatoren
Ondersteunende context omvat:
Totale bevolking
Consumentenprijsindex (CPI)
Bruto binnenlands product (BBP)
Verbruik per hoofd van de bevolking
Consumentenuitgaven als percentage van het bbp
Deze variabelen verbeteren het begrip van het consumptiepotentieel en macro -economische trends die de markt beïnvloeden.
Competitief landschap: Marktaandeelanalyse
Market share insights presented in this report illustrate the evolving competitive landscape of the home care sector in Western Europe, with data on top-performing brands and consolidation trends. Key market participants include:
Beyaz Kagit A.S.
Bluesun Consumer Brands SLU
Colgate-Palmolive Company
Dalli-Werke GmbH & Co. Kg
delta pronatura GmbH
Fater S.p.A.
Fit GmbH
Grupo Ac Marca SL
Gruppo Desa S.p.A.
Gruppo -lid SRL
Hayat Holding A.S.
Henkel Ag & Co. KGAA
Julius Samann Ltd
KH Lloreda S.A.
Newell Brands Inc. (NWL)
Orkla asa
Reckitt Benckiser Group PLC (RB)
S. C. Johnson & Zoon, Inc.
Stada Arzneimittel Ag
Sutter Industries S.p.A.
De Bolton -groep
De Procter & Gokbedrijf (P&G)
Unilever plc
Werner & Mertz GmbH
Yves Rocher SA
Deze sectie helpt belanghebbenden de marktconcentratie te evalueren, Identificeer partnerschapskansen, en tracken in leiderschap.
Waarom kiezen voor dit rapport?
Access accurate and up-to-date market size data for the Western Europe home care sector.
Obtain granular insights across key segments, inclusief producttype, verpakkingstype, distributiekanaal en land.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables omvatten
Professioneel gestructureerd PDF -rapport
Volledig Excel-databook met cijfers van jaar-tot-jaar en multidimensionale segmentatie van 2020 naar 2030
Inhoudsopgave
INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Western Europe Home Care Market – Producttype analyse
Western Europe Home Care Market – Verpakkingstype analyse
Western Europe Home Care Market – Distributiekanaalanalyse
Western Europe Home Care Market – Landanalyse
Bedrijfsaandelenanalyse
Beyaz Kagit A.S.
Bluesun Consumer Brands SLU
Colgate-Palmolive Company
Dalli-Werke GmbH & Co. Kg
delta pronatura GmbH
Fater S.p.A.
Fit GmbH
Grupo Ac Marca SL
Gruppo Desa S.p.A.
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring
Cijfers en tafels
Table Western Europe Home Care Market 2020-2030
Chart Western Europe Home Care Market, Netto groei, 2020-2030
Chart Western Europe Home Care Market, Groeipercentage, 2020-2030
Table Western Europe Home Care Market by Product Type, 2020-2030
Chart Western Europe Home Care Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Western Europe Home Care Market by Product Type, 2020-2030
Table Western Europe Home Care Market by Packaging Type, 2020-2030
Chart Western Europe Home Care Market by Packaging Type, CAGR Historic en Forecast, 2020-2030
Chart Western Europe Home Care Market by Packaging Type, 2020-2030
Table Western Europe Home Care Market by Distribution Channel, 2020-2030
Chart Western Europe Home Care Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Western Europe Home Care Market by Distribution Channel, 2020-2030
Table Western Europe Home Care Market by Country, 2020-2030
Chart Western Europe Home Care Market by Country, CAGR Historic en Forecast, 2020-2030
Chart Western Europe Home Care Market by Country, 2020-2030
Table Western Europe Home Care Market Share (%), door bedrijven, 2020-2024
Chart Western Europe Home Care Market, door bedrijven, 2024
Table Western Europe Home Care Market Share (%), door merken, 2020-2024
Chart Western Europe Home Care Market, door merken, 2024
Table Western Europe – Bevolking (Miljoenen) en voorspelling
Table Western Europe – Consumentenprijsindex (CPI) en voorspelling
Table Western Europe – Bruto binnenlands product en voorspelling
Table Western Europe Home Care Market: Besteed als een deel van het bbp (%)
Table Western Europe Home Care Market: Consumptie per hoofd van de bevolking (Bevolking)
| Producttype | Marktonderzoek |
|---|---|
| Regio | Europa |
| Gepubliceerde datum | 2025 |
Wat zit erin?
→ Marktschattingen, Voorspellingen & Historische gegevens
→ Kritieke prestatiegegevens en ranglijsten
→ Opkomende trends, Marktveranderingen
→ PDF -rapport en Excel Datasheet
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