USA Home Care Market 2025

De VS. home care market is projected to rise from USD 40.9 miljard in 2025 naar USD 47.5 miljard door 2030, registering a steady 3% compound annual growth rate. Yet beneath this measured expansion lies a market undergoing significant structural transformation, as shifting consumer expectations and advancing technology redefine the landscape. The convergence of self-care, duurzaamheid, and digital integration is not only reshaping product development but is also amplifying competitive pressures across all segments.

As consumers increasingly align household routines with broader wellness objectives, the definition of “home care” has expanded beyond cleanliness to encompass emotional comfort, environmental responsibility, and personal empowerment. This behavioral shift is fueling demand for smarter, more adaptive product solutions. Sensor-based, AI-enabled innovations such as robotic vacuum cleaners and connected dishwashers are rapidly gaining traction, offering precision and convenience in a time-constrained, tech-savvy household environment. These smart appliances are influencing upstream demand for compatible cleaning agents designed to work in tandem with automation – favoring formulations that are residue-free, efficient in low-water settings, and capable of communicating efficacy through digital diagnostics.

Sustainability, meanwhile, has transitioned from a niche preference to a baseline expectation. Brands are increasingly required to demonstrate environmental accountability through circular packaging models, low-impact ingredients, and carbon-neutral supply chains. Concentrated formats, refill pods, and biodegradable cleaning agents are quickly becoming category mainstays. In this evolving marketplace, success will depend not only on compliance with environmental standards but also on the ability to market sustainability as a tangible lifestyle upgrade – seamlessly integrating green credentials with aspirational design and everyday functionality.

Digital convenience continues to play a pivotal role in how consumers discover, evaluate, and purchase home care products. Subscription-based models, auto-replenishment programs, and voice-assisted ordering are becoming more entrenched, especially among younger, urban cohorts. These platforms offer brands direct access to consumer data, enabling personalization at scale – an increasingly valuable tool as differentiation grows harder in a mature market. The next frontier will involve leveraging real-time usage data to customize dosing, recommend complementary products, or even anticipate replenishment needs before the consumer does.

This report presents a detailed analysis of the USA home care market, Het aanbieden van zes jaar historische marktgrootte gegevens en groeitrends, evenals toekomstgerichte schattingen door 2030. Het onderzoekt categoriespecifieke en subcategorie-dynamiek, met een scherpe focus op ontwikkelingen in het producttype, Verpakkingstype en distributiekanaal.

Report Highlights

Designed for business leaders and strategists, this report offers a data-rich overview of the USA home care market from 2020 naar 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Ton/USD), with compound annual growth rates (Cagr) calculated for both periods. The analysis spans key dimensions such as product type, Verpakkingstype en distributiekanaal. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 naar 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Marktsegmentatie

The USA home care market is structured as follows:
Producttype - bijv., air fresheners (aerosol luchtverfrissers, candle air fresheners, auto -luchtverfrissers, Elektrische luchtverfrisders, gel air fresheners, liquid air fresheners, anderen), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, sprays/aerosols, anderen), laundry care (stofverzachters, washulpmiddelen, wasmiddelen, Tapijt/tapijtreinigers), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam, anderen)
Verpakkingstype - bijv., Flexibele verpakking, glas, metaal, paper-based containers, rigide plastic
Distributiekanaal - bijv., gemakswinkels, Direct verkoop, discounters, e-commerce, Algemene merchandise winkels, Gezondheids- en schoonheidswinkels, hypermarkten, Kleine supermarkten, supermarkten, magazijnclubs, anderen

Macro -economisch & Demografische indicatoren

Naast kernmarktgegevens, Het rapport bevat belangrijke sociaal-economische indicatoren die een essentiële context bieden voor het interpreteren van de marktdynamiek. Deze omvatten populatietrends, de consumentenprijsindex (CPI), Bruto binnenlands product (BBP), Verbruik per hoofd van de bevolking (uitgedrukt in USD), en consumentenuitgaven als percentage van het bbp. Samen, Deze statistieken bieden een macro -economische achtergrond die de strategische relevantie van de cijfers van de marktgrootte verbetert, Stakeholders helpen om het vraagpotentieel en de groeimogelijkheden op de lange termijn beter te beoordelen.

Competitief landschap: Marktaandeelanalyse

The report provides an overview of market share among leading firms in the home care sector in USA, weerspiegeling van een mix van gevestigde merken en opkomende concurrenten. Profileerde bedrijven omvatten:
Bath & Body Works, Inc.
Bissell Homecare, Inc.
Kerk & Dwight Co., Inc.
Colgate-Palmolive Company
Energizer Holdings, Inc.
Fabrica de Jabon La Corona S.A. de C.V.
Henkel Ag & Co. KGAA
Julius Samann Ltd
Kik Custom Products Inc.
Newell Brands Inc. (NWL)
PurposeBuilt Brands, Inc.
Reckitt Benckiser Group PLC (RB)
Rug Doctor LLC
S. C. Johnson & Zoon, Inc.
Spectrum Brands Holdings, Inc.
The Clorox Company
De Procter & Gokbedrijf (P&G)
The Scotts Miracle-Gro Company
Unilever plc

Deze sectie helpt belanghebbenden de marktconcentratie te evalueren, Identificeer partnerschapskansen, en tracken in leiderschap.

Waarom kiezen voor dit rapport?

Access accurate and up-to-date market size data for the USA home care sector.
Obtain granular insights across key segments, inclusief producttype, Verpakkingstype en distributiekanaal.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Vraag een geredigeerd monster aan om een ​​voorbeeld te bekijken.

Deliverables omvatten

Professioneel gestructureerd PDF -rapport
Volledig Excel-databook met cijfers van jaar-tot-jaar en multidimensionale segmentatie van 2020 naar 2030

Inhoudsopgave

INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
USA Home Care Market – Producttype analyse
USA Home Care Market – Verpakkingstype analyse
USA Home Care Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Bath & Body Works, Inc.
Bissell Homecare, Inc.
Kerk & Dwight Co., Inc.
Colgate-Palmolive Company
Energizer Holdings, Inc.
Fabrica de Jabon La Corona S.A. de C.V.
Henkel Ag & Co. KGAA
Julius Samann Ltd
Kik Custom Products Inc.
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring

Cijfers en tafels
Table USA Home Care Market 2020-2030
Chart USA Home Care Market, Netto groei, 2020-2030
Chart USA Home Care Market, Groeipercentage, 2020-2030
Table USA Home Care Market by Product Type, 2020-2030
Chart USA Home Care Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart USA Home Care Market by Product Type, 2020-2030
Table USA Home Care Market by Packaging Type, 2020-2030
Chart USA Home Care Market by Packaging Type, CAGR Historic en Forecast, 2020-2030
Chart USA Home Care Market by Packaging Type, 2020-2030
Table USA Home Care Market by Distribution Channel, 2020-2030
Chart USA Home Care Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart USA Home Care Market by Distribution Channel, 2020-2030
Table USA Home Care Market Share (%), door bedrijven, 2020-2024
Chart USA Home Care Market, door bedrijven, 2024
Table USA Home Care Market Share (%), door merken, 2020-2024
Chart USA Home Care Market, door merken, 2024
Tabel USA – Bevolking (Miljoenen) en voorspelling
Tabel USA – Consumentenprijsindex (CPI) en voorspelling
Tabel USA – Bruto binnenlands product en voorspelling
Table USA Home Care Market: Besteed als een deel van het bbp (%)
Table USA Home Care Market: Consumptie per hoofd van de bevolking (Bevolking)