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North America Home Care Market 2025
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The North America home care market is set to maintain a steady growth trajectory, with total sales projected to rise from USD 44.1 miljard in 2025 naar USD 51.1 miljard door 2030, reflecting a compound annual growth rate of 3.01%. This forward momentum reflects both the sector’s inherent resilience and its evolving alignment with consumer behavior shaped by broader macroeconomic and societal trends. Amid intensifying focus on health, wellness, and environmental responsibility, households are recalibrating their preferences toward products that merge functional performance with sustainable value propositions.
Rising consumer expectations around convenience and efficacy are reinforcing demand for multi-functional, time-saving solutions that reduce the friction of daily routines. This shift has been particularly evident in the adoption of pre-dosed formats, automated dispensing systems, and hybrid products designed to streamline household chores while minimizing waste. Tegelijkertijd, digital commerce continues to gain relevance as retailers and manufacturers expand omni-channel capabilities, offering personalized experiences and frictionless access to essential cleaning solutions.
Sustainability is transitioning from a brand differentiator to a baseline expectation. From biodegradable packaging to plant-based formulations and transparent supply chains, the North American home care landscape is being reshaped by innovation that reflects a more climate-conscious, health-aware consumer. Companies that proactively integrate these imperatives – without compromising on performance or affordability – are poised to outperform, particularly as younger demographics bring heightened scrutiny to product sourcing and environmental impact.
As macroeconomic headwinds soften and consumer confidence gradually rebounds, discretionary purchases may also recover, unlocking growth opportunities across higher-margin, premiumized segments. Nevertheless, brands must continue to navigate a price-sensitive landscape where value, transparantie, and ethical production increasingly define competitive advantage. The result is a market that is not only expanding in value, but also transforming in character, driven by a convergence of technological integration, lifestyle shifts, and sustainable innovation.
The report offers a comprehensive analysis of the North America home care market, Gedetailleerde inzichten leveren in marktomvang, Historische groeitrends in de afgelopen zes jaar, en toekomstgerichte projecties door 2030. Het biedt een gedetailleerde uitsplitsing van de markt per producttype, verpakkingstype, distributiekanaal en land, Belichtend belangrijke stuurprogramma's, uitdagingen, en kansen die de industrie vormgeven.
Report Highlights
This report provides a structured overview of market data from 2020 naar 2030, with figures presented in (Ton/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 naar 2024 and projections for 2025 naar 2030. Compound Annual Growth Rates (Cagr) are provided for both the historical and forecast periods. Segmentation dimensions include product type, verpakkingstype, distributiekanaal en land. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
Verder, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 naar 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Marktsegmentatie
The following outlines the segmentation of the North America home care market:
Producttype - bijv., air fresheners (aerosol luchtverfrissers, candle air fresheners, auto -luchtverfrissers, Elektrische luchtverfrisders, gel air fresheners, liquid air fresheners, anderen), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, sprays/aerosols, anderen), laundry care (stofverzachters, washulpmiddelen, wasmiddelen, Tapijt/tapijtreinigers), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam, anderen)
Verpakkingstype - bijv., Flexibele verpakking, glas, metaal, paper-based containers, rigide plastic
Distributiekanaal - bijv., gemakswinkels, Direct verkoop, discounters, e-commerce, Algemene merchandise winkels, Gezondheids- en schoonheidswinkels, hypermarkten, Kleine supermarkten, supermarkten, magazijnclubs, anderen
Land - bijv., VS, Canada
Macro -economisch & Demografische indicatoren
Naast kernmarktgegevens, Het rapport bevat belangrijke sociaal-economische indicatoren die een essentiële context bieden voor het interpreteren van de marktdynamiek. Deze omvatten populatietrends, de consumentenprijsindex (CPI), Bruto binnenlands product (BBP), Verbruik per hoofd van de bevolking (uitgedrukt in USD), en consumentenuitgaven als percentage van het bbp. Samen, Deze statistieken bieden een macro -economische achtergrond die de strategische relevantie van de cijfers van de marktgrootte verbetert, Stakeholders helpen om het vraagpotentieel en de groeimogelijkheden op de lange termijn beter te beoordelen.
Competitief landschap: Marktaandeelanalyse
The study outlines the distribution of market share among key players in the home care industry in North America, Zichtbaarheid bieden in merk dominantie en marktleiderschap. Grote deelnemers zijn onder meer:
Bath & Body Works, Inc.
Bissell Homecare, Inc.
Kerk & Dwight Co., Inc.
Colgate-Palmolive Company
Energizer Holdings, Inc.
Fabrica de Jabon La Corona S.A. de C.V.
Henkel Ag & Co. KGAA
Julius Samann Ltd
Kik Custom Products Inc.
Newell Brands Inc. (NWL)
PurposeBuilt Brands, Inc.
Reckitt Benckiser Group PLC (RB)
S. C. Johnson & Zoon, Inc.
Spectrum Brands Holdings, Inc.
The Clorox Company
De Procter & Gokbedrijf (P&G)
The Scotts Miracle-Gro Company
Unilever plc
Deze sectie helpt belanghebbenden de marktconcentratie te evalueren, Identificeer partnerschapskansen, en tracken in leiderschap.
Waarom kiezen voor dit rapport?
Access accurate and up-to-date market size data for the North America home care sector.
Obtain granular insights across key segments, inclusief producttype, verpakkingstype, distributiekanaal en land.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables omvatten
Professioneel gestructureerd PDF -rapport
Volledig Excel-databook met cijfers van jaar-tot-jaar en multidimensionale segmentatie van 2020 naar 2030
Inhoudsopgave
INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
North America Home Care Market – Producttype analyse
North America Home Care Market – Verpakkingstype analyse
North America Home Care Market – Distributiekanaalanalyse
North America Home Care Market – Landanalyse
Bedrijfsaandelenanalyse
Bath & Body Works, Inc.
Bissell Homecare, Inc.
Kerk & Dwight Co., Inc.
Colgate-Palmolive Company
Energizer Holdings, Inc.
Fabrica de Jabon La Corona S.A. de C.V.
Henkel Ag & Co. KGAA
Julius Samann Ltd
Kik Custom Products Inc.
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring
Cijfers en tafels
Table North America Home Care Market 2020-2030
Chart North America Home Care Market, Netto groei, 2020-2030
Chart North America Home Care Market, Groeipercentage, 2020-2030
Table North America Home Care Market by Product Type, 2020-2030
Chart North America Home Care Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart North America Home Care Market by Product Type, 2020-2030
Table North America Home Care Market by Packaging Type, 2020-2030
Chart North America Home Care Market by Packaging Type, CAGR Historic en Forecast, 2020-2030
Chart North America Home Care Market by Packaging Type, 2020-2030
Table North America Home Care Market by Distribution Channel, 2020-2030
Chart North America Home Care Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart North America Home Care Market by Distribution Channel, 2020-2030
Table North America Home Care Market by Country, 2020-2030
Chart North America Home Care Market by Country, CAGR Historic en Forecast, 2020-2030
Chart North America Home Care Market by Country, 2020-2030
Table North America Home Care Market Share (%), door bedrijven, 2020-2024
Chart North America Home Care Market, door bedrijven, 2024
Table North America Home Care Market Share (%), door merken, 2020-2024
Chart North America Home Care Market, door merken, 2024
Table North America – Bevolking (Miljoenen) en voorspelling
Table North America – Consumentenprijsindex (CPI) en voorspelling
Table North America – Bruto binnenlands product en voorspelling
Table North America Home Care Market: Besteed als een deel van het bbp (%)
Table North America Home Care Market: Consumptie per hoofd van de bevolking (Bevolking)
| Producttype | Marktonderzoek |
|---|---|
| Regio | Noord -Amerika |
| Gepubliceerde datum | 2025 |
Wat zit erin?
→ Marktschattingen, Voorspellingen & Historische gegevens
→ Kritieke prestatiegegevens en ranglijsten
→ Opkomende trends, Marktveranderingen
→ PDF -rapport en Excel Datasheet
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