Belgium Home Care Market 2025

The home care market in Belgium is poised for modest but sustained expansion, with value expected to rise from USD 1,021.8 miljoen in 2025 naar USD 1,157.5 miljoen door 2030, reflecting a compound annual growth rate of 2.53%. This trajectory underscores a shift in consumer preferences from volume-driven consumption to a value-oriented approach, where premiumisation plays a central role. While retail volume sales are anticipated to soften – largely due to the increasing concentration of formulations and the more judicious use of detergents – growth in unit value will be supported by rising demand for higher-quality, performance-optimized solutions.

One of the defining dynamics in the Belgian market is the move toward greater product transparency and ingredient disclosure. As consumers become more informed and discerning, they are placing growing importance on clarity around chemical components used in home care goods. This trend is not merely cosmetic; it is being fueled by health concerns, environmental awareness, and rising scrutiny of synthetic additives. Products that can provide robust cleaning efficacy while minimizing harsh or opaque ingredients are increasingly favored, placing pressure on manufacturers to reformulate and repackage with transparency as a core value proposition.

Parallel, sustainability continues to gain momentum as a structural market driver. The Belgian consumer base, particularly in urban centers, is increasingly aligning household purchases with broader environmental principles. Nog, unlike earlier sustainability waves, the current iteration is more pragmatic: eco-consciousness is no longer seen as a trade-off with performance. Effective, green formulations – often backed by third-party certification – are now an expectation rather than a niche offering. Als gevolg hiervan, innovation in concentrated liquids, biodegradable packaging, and refillable systems is expanding, positioning sustainability and cleaning power as dual imperatives for future product success.

This report delivers a comprehensive analysis and forward-looking perspective on the Belgium home care market, Historische gegevens overspannen van 2020 naar 2024 en marktprojecties door 2030. Door de marktomvang te onderzoeken, groeipercentage, en gesegmenteerde inzichten, Het rapport belicht de dynamische verschuivingen en opkomende trends die de industrie vormgeven. Het biedt een gedetailleerde afbraak over sleuteldimensies, inclusief producttype, Verpakkingstype en distributiekanaal, Stakeholders een gedetailleerde routekaart bieden voor strategische besluitvorming.

Report Highlights

The report provides detailed Belgium home care market size data in Tons/EUR/USD from 2020 naar 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, Verpakkingstype en distributiekanaal. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

Verder, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 naar 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Marktsegmentatie

The Belgium home care market is classified into the following segments:
Producttype - bijv., air fresheners (aerosol luchtverfrissers, candle air fresheners, auto -luchtverfrissers, Elektrische luchtverfrisders, gel air fresheners, liquid air fresheners, anderen), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, anderen), laundry care (stofverzachters, washulpmiddelen, wasmiddelen, Tapijt/tapijtreinigers), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam)
Verpakkingstype - bijv., Flexibele verpakking, glas, metaal, paper-based containers, rigide plastic
Distributiekanaal - bijv., gemakswinkels, Direct verkoop, discounters, e-commerce, Algemene merchandise winkels, Gezondheids- en schoonheidswinkels, Productwinkels thuis, hypermarkten, Kleine supermarkten, supermarkten, anderen

Macro -economisch & Demografische indicatoren

Naast kernmarktgegevens, Het rapport bevat belangrijke sociaal-economische indicatoren die een essentiële context bieden voor het interpreteren van de marktdynamiek. Deze omvatten populatietrends, de consumentenprijsindex (CPI), Bruto binnenlands product (BBP), Verbruik per hoofd van de bevolking (uitgedrukt in USD), en consumentenuitgaven als percentage van het bbp. Samen, Deze statistieken bieden een macro -economische achtergrond die de strategische relevantie van de cijfers van de marktgrootte verbetert, Stakeholders helpen om het vraagpotentieel en de groeimogelijkheden op de lange termijn beter te beoordelen.

Competitief landschap: Marktaandeelanalyse

The report features market share data for leading players in the home care sector in Belgium, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
Bevil Sprl
Biotop Sprl
Bluesun Consumer Brands SLU
Bolsius International BV
Colgate-Palmolive Company
Comptoir des Lys
delta pronatura GmbH
Eres-Sapoli N.V.
Fater S.p.A.
Gruppo -lid SRL
Henkel Ag & Co. KGAA
Heritage
HG International B.V.
Reckitt Benckiser Group PLC (RB)
S. C. Johnson & Zoon, Inc.
SEEPJE B.V.
Sonett GmbH
Spaas Kaarsen N.V.
SRL Group RIEM
De Bolton -groep
De Procter & Gokbedrijf (P&G)
Unilever plc
Werner & Mertz GmbH

Deze sectie helpt belanghebbenden de marktconcentratie te evalueren, Identificeer partnerschapskansen, en tracken in leiderschap.

Waarom kiezen voor dit rapport?

Access accurate and up-to-date market size data for the Belgium home care sector.
Obtain granular insights across key segments, inclusief producttype, Verpakkingstype en distributiekanaal.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

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Deliverables omvatten

Professioneel gestructureerd PDF -rapport
Volledig Excel-databook met cijfers van jaar-tot-jaar en multidimensionale segmentatie van 2020 naar 2030

Inhoudsopgave

INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Belgium Home Care Market – Producttype analyse
Belgium Home Care Market – Verpakkingstype analyse
Belgium Home Care Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Bevil Sprl
Biotop Sprl
Bluesun Consumer Brands SLU
Bolsius International BV
Colgate-Palmolive Company
Comptoir des Lys
delta pronatura GmbH
Eres-Sapoli N.V.
Fater S.p.A.
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring

Cijfers en tafels
Table Belgium Home Care Market 2020-2030
Chart Belgium Home Care Market, Netto groei, 2020-2030
Chart Belgium Home Care Market, Groeipercentage, 2020-2030
Table Belgium Home Care Market by Product Type, 2020-2030
Chart Belgium Home Care Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Belgium Home Care Market by Product Type, 2020-2030
Table Belgium Home Care Market by Packaging Type, 2020-2030
Chart Belgium Home Care Market by Packaging Type, CAGR Historic en Forecast, 2020-2030
Chart Belgium Home Care Market by Packaging Type, 2020-2030
Table Belgium Home Care Market by Distribution Channel, 2020-2030
Chart Belgium Home Care Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Belgium Home Care Market by Distribution Channel, 2020-2030
Table Belgium Home Care Market Share (%), door bedrijven, 2020-2024
Chart Belgium Home Care Market, door bedrijven, 2024
Table Belgium Home Care Market Share (%), door merken, 2020-2024
Chart Belgium Home Care Market, door merken, 2024
Tabel België – Bevolking (Miljoenen) en voorspelling
Tabel België – Consumentenprijsindex (CPI) en voorspelling
Tabel België – Bruto binnenlands product en voorspelling
Table Belgium Home Care Market: Besteed als een deel van het bbp (%)
Table Belgium Home Care Market: Consumptie per hoofd van de bevolking (Bevolking)