Austria Home Care Market 2025

Austria’s home care market is expected to advance steadily from a valuation of USD 989.6 miljoen in 2025 naar USD 1,237.8 miljoen door 2030, translating into a compound annual growth rate of 4.58%. This trajectory reflects a confluence of demographic momentum and evolving consumer priorities, particularly around hygiene, time efficiency, and sustainability. As households grow more time-constrained amid increasingly active lifestyles, demand is shifting toward high-performance solutions that deliver superior cleaning outcomes with minimal effort and lower dosages. This efficiency imperative is particularly evident in categories such as laundry care, dishwashing, and surface cleaning, where consumers seek to reconcile effectiveness with convenience.

Tegelijkertijd, sustainability considerations are beginning to reshape purchasing behavior, with a noticeable uptick in preference for environmentally responsible brands that maintain strong efficacy. As eco-labels become synonymous with quality rather than compromise, their integration into mainstream consumer choice is accelerating. This dual pursuit of performance and environmental responsibility is expected to underpin value growth across the Austrian home care market, fostering a competitive landscape that rewards innovation in both formulation and packaging. Over the medium term, brands that successfully align with these evolving consumer demands – without sacrificing effectiveness – will be best positioned to capture share in this moderately expanding but increasingly sophisticated sector.

The report provides a comprehensive analysis of the Austria home care market, Het aanbieden van gedetailleerde gegevens over de historische marktomvang en groeipercentages in de afgelopen zes jaar, naast voorspellingen die zich uitstrekken tot 2030. Het presenteert een diepgaand onderzoek van marktcategorieën en subcategorieën, met een bepaalde focus op belangrijke trends die de industrie vormen over het producttype, Verpakkingstype en distributiekanaal.

Report Highlights

Providing a forward-looking view of the Austria home care market, this report presents size estimates from 2020 naar 2030, with figures in (Tons/EUR/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – producttype, Verpakkingstype en distributiekanaal – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 naar 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Marktsegmentatie

The following outlines the segmentation of the Austria home care market:
Producttype - bijv., air fresheners (aerosol luchtverfrissers, candle air fresheners, auto -luchtverfrissers, Elektrische luchtverfrisders, gel air fresheners, liquid air fresheners, anderen), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, anderen), laundry care (stofverzachters, washulpmiddelen, wasmiddelen, Tapijt/tapijtreinigers), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Verpakkingstype - bijv., Flexibele verpakking, glas, metaal, paper-based containers, rigide plastic
Distributiekanaal - bijv., gemakswinkels, Direct verkoop, discounters, e-commerce, Gezondheids- en schoonheidswinkels, hypermarkten, Kleine supermarkten, supermarkten, anderen

Macro -economisch & Demografische indicatoren

Ondersteunende context omvat:
Totale bevolking
Consumentenprijsindex (CPI)
Bruto binnenlands product (BBP)
Verbruik per hoofd van de bevolking
Consumentenuitgaven als percentage van het bbp

Deze variabelen verbeteren het begrip van het consumptiepotentieel en macro -economische trends die de markt beïnvloeden.

Competitief landschap: Marktaandeelanalyse

Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the home care market in Austria, highlighting dominant firms and brand-level movements.
Amway Corporation
Claro Products GmbH
Colgate-Palmolive Company
delta pronatura GmbH
During AG
Evergreen Garden Care (UK) Ltd.
Fit GmbH
Henkel Ag & Co. KGAA
Joh. Alex. NIERNSEE KG
Planet Pure GmbH
Reckitt Benckiser Group PLC (RB)
S. C. Johnson & Zoon, Inc.
De Procter & Gokbedrijf (P&G)
Unilever plc
Werner & Mertz GmbH

Deze sectie helpt belanghebbenden de marktconcentratie te evalueren, Identificeer partnerschapskansen, en tracken in leiderschap.

Waarom kiezen voor dit rapport?

Access accurate and up-to-date market size data for the Austria home care sector.
Obtain granular insights across key segments, inclusief producttype, Verpakkingstype en distributiekanaal.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

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Deliverables omvatten

Professioneel gestructureerd PDF -rapport
Volledig Excel-databook met cijfers van jaar-tot-jaar en multidimensionale segmentatie van 2020 naar 2030

Inhoudsopgave

INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Austria Home Care Market – Producttype analyse
Austria Home Care Market – Verpakkingstype analyse
Austria Home Care Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Amway Corporation
Claro Products GmbH
Colgate-Palmolive Company
delta pronatura GmbH
During AG
Evergreen Garden Care (UK) Ltd.
Fit GmbH
Henkel Ag & Co. KGAA
Joh. Alex. NIERNSEE KG
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring

Cijfers en tafels
Table Austria Home Care Market 2020-2030
Chart Austria Home Care Market, Netto groei, 2020-2030
Chart Austria Home Care Market, Groeipercentage, 2020-2030
Table Austria Home Care Market by Product Type, 2020-2030
Chart Austria Home Care Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Austria Home Care Market by Product Type, 2020-2030
Table Austria Home Care Market by Packaging Type, 2020-2030
Chart Austria Home Care Market by Packaging Type, CAGR Historic en Forecast, 2020-2030
Chart Austria Home Care Market by Packaging Type, 2020-2030
Table Austria Home Care Market by Distribution Channel, 2020-2030
Chart Austria Home Care Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Austria Home Care Market by Distribution Channel, 2020-2030
Table Austria Home Care Market Share (%), door bedrijven, 2020-2024
Chart Austria Home Care Market, door bedrijven, 2024
Table Austria Home Care Market Share (%), door merken, 2020-2024
Chart Austria Home Care Market, door merken, 2024
Tabel Oostenrijk – Bevolking (Miljoenen) en voorspelling
Tabel Oostenrijk – Consumentenprijsindex (CPI) en voorspelling
Tabel Oostenrijk – Bruto binnenlands product en voorspelling
Table Austria Home Care Market: Besteed als een deel van het bbp (%)
Table Austria Home Care Market: Consumptie per hoofd van de bevolking (Bevolking)