Vietnamโs feminine hygiene products market is on track for robust expansion, stijgt van USD 508.0 miljoen in 2024 naar USD 895.1 miljoen door 2030, gelijk aan een CAGR van 9.9% tussen 2025 En 2030. This growth reflects not only rising female population numbers but also a marked shift in awareness about menstrual health, hygiene and product quality. Schoolsโ sexual education initiatives are strengthening knowledge of proper menstrual care among adolescents, while evolving cultural attitudes are easing traditional taboos and opening space for product innovation and consumer education.
Younger consumers are at the center of this transformation. Teenagers and young women are more open to trying alternatives such as tampons, menstrual cups and products made from natural materials, signaling a decisive move beyond conventional sanitary pads. This demographic is also driving demand for products that emphasize odor protection, antibacterial benefits and skin-friendly ingredients such as tea tree extract and vitamin E, linking menstrual care to broader wellness and self-care trends.
Lifestyle shifts are adding momentum. Working womenโs need for discretion, convenience and reliability, coupled with Vietnamโs rising health and fitness culture, is propelling demand for ultra-thin pads and panty liners that fit seamlessly into active routines. The convergence of functionality, comfort and health benefits is now a differentiating factor for brands competing in a market where quality and safety are becoming non-negotiable.
Digital channels are reshaping distribution at the same pace. E-commerce has emerged as the fastest-growing route for feminine hygiene products, offering consumers exclusive launches, promotional discounts, subscription services and large-pack formats that cater to both convenience and value. Brandsโ own online stores are gaining traction as shoppers seek authenticity and protection against counterfeit products, reinforcing the role of digital trust and logistics in the sectorโs next phase of growth.
Together these forcesโheightened health awareness, generational openness to innovation, rising standards for comfort and functionality and the rapid digitization of retailโare transforming Vietnamโs feminine hygiene market from a basic necessity segment into a dynamic consumer goods arena with strong long-term growth potential.
This report delivers a comprehensive analysis and forward-looking perspective on the Vietnam feminine hygiene products market, Historische gegevens overspannen van 2020 naar 2024 en marktprojecties door 2030. Door de marktomvang te onderzoeken, groeipercentage, en gesegmenteerde inzichten, Het rapport belicht de dynamische verschuivingen en opkomende trends die de industrie vormgeven. Het biedt een gedetailleerde afbraak over sleuteldimensies, inclusief producttype en distributiekanaal, Stakeholders een gedetailleerde routekaart bieden voor strategische besluitvorming.
Marktsegmentatie
The Vietnam feminine hygiene products market is classified into the following segments:
Producttype: pantyliners, tampons, handdoeken en pads
Distributiekanaal: gemakswinkels, supermarkten en hypermarkten, supermarkten, Gezondheids- en persoonlijke verzorgingswinkels, e-commerce, anderen
The Vietnam feminine hygiene products market is segmented by product type and distribution channel. Per producttype, it includes pantyliners, tampons, and towels and pads. Distributiekanaalsegmentatie omvat gemakswinkels, supermarkten en hypermarkten, supermarkten, Gezondheids- en persoonlijke verzorgingswinkels, e-commerce, en anderen.
Competitief landschap
Bij het onderzoeken van het competitieve landschap, key players in the feminine hygiene products market include Unicharm Corporation, Kimberly-Clark Corporation, Kao Corporation, De Procter & Gokbedrijf (P&G), Kenvue Inc. and Taisun Company (Uni Dry). This analysis offers a comprehensive overview of the main players in the feminine hygiene products market, het evalueren van hun prestatietrends van 2020 naar 2024. Belangrijkste bevindingen illustreren verschuivingen in marktaandeel, het identificeren van zowel dominante bedrijven als opkomende concurrenten.
Waarom dit rapport kopen?
Obtain precise statistical data and forecasts for the Vietnam feminine hygiene products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam feminine hygiene products market: Producttype en distributiekanaal.
Ontwikkel regiospecifieke strategieรซn en stel strategische prioriteiten vast op basis van gelokaliseerde gegevensanalyse.
Gain deep insights into the dynamics of the Vietnam feminine hygiene products market.
Identificeer beleggingsmogelijkheden met hoge potentieel door zich te richten op groeisectoren en opkomende trends.
Anticipate the future trajectory of the Vietnam feminine hygiene products market with informed projections.
Beoordeel het concurrentielandschap om de ideale timing te bepalen voor het benutten van marktkansen.
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Inhoudsopgave
INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Vietnam Feminine Hygiene Products Market – Producttype analyse
Vietnam Feminine Hygiene Products Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Unicharm Corporation
Kimberly-Clark Corporation
Kao Corporation
De Procter & Gokbedrijf (P&G)
Kenvue Inc.
Taisun Company (Uni Dry)
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring
Cijfers en tafels
Table Vietnam Feminine Hygiene Products Market 2020-2030
Chart Vietnam Feminine Hygiene Products Market, Netto groei, 2020-2030
Chart Vietnam Feminine Hygiene Products Market, Groeipercentage, 2020-2030
Table Vietnam Feminine Hygiene Products Market by Product Type, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Product Type, 2020-2030
Table Vietnam Feminine Hygiene Products Market by Distribution Channel, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Distribution Channel, 2020-2030
Table Vietnam Feminine Hygiene Products Market Share (%), door bedrijven, 2020-2024
Chart Vietnam Feminine Hygiene Products Market, door bedrijven, 2024
Table Vietnam Feminine Hygiene Products Market Share (%), door merken, 2020-2024
Chart Vietnam Feminine Hygiene Products Market, door merken, 2024
Tabel Vietnam – Bevolking (Miljoenen) en voorspelling
Tabel Vietnam – Consumentenprijsindex (CPI) en voorspelling
Tabel Vietnam – Bruto binnenlands product en voorspelling
Table Vietnam Feminine Hygiene Products Market: Besteed als een deel van het bbp (%)
Table Vietnam Feminine Hygiene Products Market: Consumptie per hoofd van de bevolking (Bevolking)
De genoemde bedrijven
Unicharm Corporation
Kimberly-Clark Corporation
Kao Corporation
De Procter & Gokbedrijf (P&G)
Kenvue Inc.
Taisun Company (Uni Dry)