Kenya Beauty and Personal Care Products Market 2025

The Kenya beauty and personal care products market is set to increase from USD 895.7 miljoen in 2024 naar USD 1,518.8 miljoen door 2030, weerspiegelen van een CAGR van 9.2% over the 2025 naar 2030 timeframe. Kenya’s beauty and personal care market is growing steadily, driven by increasing consumer awareness of skincare and beauty products. With a focus on hydration, sun protection, and anti-aging, skincare products are in high demand. As the demand for natural beauty products rises, Kenyan consumers are increasingly seeking products that are eco-friendly and sustainably sourced. The influence of social media and beauty influencers is also shaping purchasing behavior in urban areas.

This report provides a comprehensive analysis of the Kenya beauty and personal care products market, combining historical data from 2020 naar 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, price range, consumer group and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Marktsegmentatie

The segmentation of the Kenya beauty and personal care products market is outlined below:
Producttype: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Distributiekanaal: beauty and personal care stores, Direct verkoop, e-commerce, kapsels, hypermarkten, pharmacies, Kleine supermarkten, supermarkten, anderen

The segmentation of the Kenya beauty and personal care products market product type, price range, consumer group and distribution channel. Per producttype, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments cover baby/child, and adult. Distribution channel segmentation comprises beauty and personal care stores, Direct verkoop, e-commerce, kapsels, hypermarkten, pharmacies, Kleine supermarkten, supermarkten, en anderen.

Competitief landschap

Prominent players in the beauty and personal care products market include Unilever PLC, L'Oreal S.A., Colgate-Palmolive Company, Beiersdorf ag, PZ Cussons Plc, Haleon plc, Tiger Consumer Brands Ltd., Godrej Group, Revlon Inc., Reckitt Benckiser Group plc (RB), Rasasi Perfumes Industry LLC, De Procter & Gokbedrijf (P&G), BioCosmetic Research Labs, Sapil Perfumes Co. LLC., Sleek International Ltd, Buyline Industries Ltd., The Himalaya Drug Company, Swiss Arabian Perfumes Co. L.L.C, Henkel Ag & Co. KGAA, Winner Manufacturing (Aris Cosmetics), De Estee Lauder Companies Inc. and Chris Adams Perfumes.

This report presents an extensive analysis of major entities in the beauty and personal care products market, focussen op hun prestaties van 2020 naar 2024. Bevindingen tonen veranderingen in marktaandeel, Zowel langdurige leiders als nieuwe uitdagers erkennen.

Waarom dit rapport kopen?

Obtain precise statistical data and forecasts for the Kenya beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya beauty and personal care products market: producttype, price range, consumer group and distribution channel.
Ontwikkel regiospecifieke strategieën en stel strategische prioriteiten vast op basis van gelokaliseerde gegevensanalyse.
Gain deep insights into the dynamics of the Kenya beauty and personal care products market.
Identificeer beleggingsmogelijkheden met hoge potentieel door zich te richten op groeisectoren en opkomende trends.
Anticipate the future trajectory of the Kenya beauty and personal care products market with informed projections.
Beoordeel het concurrentielandschap om de ideale timing te bepalen voor het benutten van marktkansen.
Een enkele onbeperkte gebruikerslicentie binnen dezelfde organisatie, zonder extra kosten voor extra gebruikers.

Inhoudsopgave

INHOUDSOPGAVE
Belangrijke bevindingen
Marktsegmentatie
Marktoverzicht
Kenya Beauty and Personal Care Products Market – Producttype analyse
Kenya Beauty and Personal Care Products Market – Price Range Analysis
Kenya Beauty and Personal Care Products Market – Consumer Group Analysis
Kenya Beauty and Personal Care Products Market – Distributiekanaalanalyse
Bedrijfsaandelenanalyse
Unilever plc
L'Oreal S.A.
Colgate-Palmolive Company
Beiersdorf ag
PZ Cussons Plc
Haleon plc
Tiger Consumer Brands Ltd.
Godrej Group
Revlon, Inc.
…
Macro -economische gegevens en voorspelling
Onderzoeksmethode
Vrijwaring

Cijfers en tafels
Table Kenya Beauty and Personal Care Products Market 2020-2030
Chart Kenya Beauty and Personal Care Products Market, Netto groei, 2020-2030
Chart Kenya Beauty and Personal Care Products Market, Groeipercentage, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, CAGR Historic en Forecast, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, CAGR Historic en Forecast, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, CAGR Historic en Forecast, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic en Forecast, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Kenya Beauty and Personal Care Products Market Share (%), door bedrijven, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, door bedrijven, 2024
Table Kenya Beauty and Personal Care Products Market Share (%), door merken, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, door merken, 2024
Table Kenya – Bevolking (Miljoenen) en voorspelling
Table Kenya – Consumentenprijsindex (CPI) en voorspelling
Table Kenya – Bruto binnenlands product en voorspelling
Table Kenya Beauty and Personal Care Products Market: Besteed als een deel van het bbp (%)
Table Kenya Beauty and Personal Care Products Market: Consumptie per hoofd van de bevolking (Bevolking)

De genoemde bedrijven

Unilever plc
L'Oreal S.A.
Colgate-Palmolive Company
Beiersdorf ag
PZ Cussons Plc
Haleon plc
Tiger Consumer Brands Ltd.
Godrej Group
Revlon, Inc.
Reckitt Benckiser Group plc (RB)
Rasasi Perfumes Industry LLC
De Procter & Gokbedrijf (P&G)
BioCosmetic Research Labs
Sapil Perfumes Co. LLC.
Sleek International Ltd
Buyline Industries Ltd.
The Himalaya Drug Company
Swiss Arabian Perfumes Co. L.L.C
Henkel Ag & Co. KGAA
Winner Manufacturing (Aris Cosmetics)
De Estee Lauder Companies Inc.
Chris Adams Perfumes