Asia Pacific Air Freshener Market 2025

Projections for the Asia Pacific air freshener market suggest a promising growth trajectory, with an anticipated rise of USD 1.5 billion and a CAGR nearing 6% over the next five years. Asia Pacific’s air freshener market is being propelled by rapid urbanization and the rising adoption of modern lifestyles in countries like China, India, and Southeast Asia. Growing air pollution in megacities further boosts demand for air fresheners, as consumers seek to improve indoor air quality. The increasing spending power of middle-class households, combined with the popularity of branded and premium air care products, is fostering market growth. Additionally, cultural preferences for aromatic scents in the home, particularly in countries like Japan and South Korea, are helping drive demand for air freshening products.

This report presents a thorough analysis and future outlook for the Asia Pacific air freshener market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, packaging type, distribution channel and country, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Market Segmentation

The Asia Pacific air freshener market is structured as follows:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, department stores, e-commerce, others
Country: Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, others

The Asia Pacific market for air freshener is divided based on product type, packaging type, distribution channel and country. In terms of product type, the market is segmented into candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type categories include flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, grocery stores, department stores, e-commerce, and others. Geographically, the market is divided into Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, and others.

Competitive Landscape

The report provides profiles of notable companies, including UPECO OOO, The Procter & Gamble Company (P&G), Taiko Pharmaceutical Co. Ltd., Square Toiletries Ltd., Siampoolsup Inter-Chemical Co. Ltd., S.T. CORPORATION, S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Queens Aroma Co. Ltd., Newell Brands Inc. (NWL), Mercury Drug Corporation, LG Household & Health Care Ltd., Kobayashi Pharmaceutical Co. Ltd., Julius Samann Ltd, Harukado Co. Ltd., Guangzhou Haodi Group Co. Ltd., Godrej Group, Farcent Enterprise Co. Ltd., Earth Corporation, Dia Chemical Co. Ltd., Dabur India Limited, Cheerwin Group Co. Ltd., Car Mate Mfg. Co. Ltd., Bullsone Co. Ltd., Arnest OAO, Amway Corporation and Aekyung Industrial Co. Ltd.

The report provides a detailed assessment of prominent companies within the air freshener market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Asia Pacific air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Asia Pacific air freshener market: product type, packaging type, distribution channel and country.
Gain deep insights into the dynamics of the Asia Pacific air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Asia Pacific air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Asia Pacific Air Freshener Market – Product Type Analysis
Asia Pacific Air Freshener Market – Packaging Type Analysis
Asia Pacific Air Freshener Market – Distribution Channel Analysis
Asia Pacific Air Freshener Market – Country Analysis
Company Shares Analysis
UPECO OOO
The Procter & Gamble Company (P&G)
Taiko Pharmaceutical Co., Ltd.
Square Toiletries Ltd.
Siampoolsup Inter-Chemical Co., Ltd.
S.T. CORPORATION
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Queens Aroma Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Asia Pacific Air Freshener Market 2020-2030
Chart Asia Pacific Air Freshener Market, Net Growth, 2020-2030
Chart Asia Pacific Air Freshener Market, Growth Rates, 2020-2030
Table Asia Pacific Air Freshener Market by Product Type, 2020-2030
Chart Asia Pacific Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Air Freshener Market by Product Type, 2020-2030
Table Asia Pacific Air Freshener Market by Packaging Type, 2020-2030
Chart Asia Pacific Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Air Freshener Market by Packaging Type, 2020-2030
Table Asia Pacific Air Freshener Market by Distribution Channel, 2020-2030
Chart Asia Pacific Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Air Freshener Market by Distribution Channel, 2020-2030
Table Asia Pacific Air Freshener Market by Country, 2020-2030
Chart Asia Pacific Air Freshener Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Air Freshener Market by Country, 2020-2030
Table Asia Pacific Air Freshener Market Share (%), by Companies, 2020-2024
Chart Asia Pacific Air Freshener Market, by Companies, 2024
Table Asia Pacific Air Freshener Market Share (%), by Brands, 2020-2024
Chart Asia Pacific Air Freshener Market, by Brands, 2024
Table Asia Pacific – Population (Millions) and Forecast
Table Asia Pacific – Consumer Price Index (CPI) and Forecast
Table Asia Pacific – Gross Domestic Product and Forecast
Table Asia Pacific Air Freshener Market: Spend as a Proportion of GDP (%)
Table Asia Pacific Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

UPECO OOO
The Procter & Gamble Company (P&G)
Taiko Pharmaceutical Co., Ltd.
Square Toiletries Ltd.
Siampoolsup Inter-Chemical Co., Ltd.
S.T. CORPORATION
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Queens Aroma Co., Ltd.
Newell Brands Inc. (NWL)
Mercury Drug Corporation
LG Household & Health Care, Ltd.
Kobayashi Pharmaceutical Co., Ltd.
Julius Samann Ltd
Harukado Co., Ltd.
Guangzhou Haodi Group Co., Ltd.
Godrej Group
Farcent Enterprise Co., Ltd.
Earth Corporation
Dia Chemical Co., Ltd.
Dabur India Limited
Cheerwin Group Co., Ltd.
Car Mate Mfg. Co., Ltd.
Bullsone Co., Ltd.
Arnest OAO
Amway Corporation
Aekyung Industrial Co., Ltd.