Kenya Wine Market 2024

Penerangan

Diramalkan berkembang pada kadar yang sederhana, the Kenya wine market size is expected to reach USD 1,549.1 juta oleh 2029, naik daripada USD 949.5 juta dalam 2023, menghasilkan CAGR sebanyak 8.5%. Kenya’s wine market is experiencing growth driven by a rising urban middle class and changing drinking preferences. The increasing sophistication of consumers, particularly in Nairobi, is fueling demand for premium wines, as wine becomes a symbol of social status and refined taste. Selain itu, the growing exposure to global wine culture through international travel and media is sparking interest in different wine varieties. The expansion of retail channels, including supermarkets and wine shops, has made wine more accessible to a broader consumer base, contributing further to the market’s growth.

The report provides a comprehensive analysis of the Kenya wine industry, membentangkan data pasaran terperinci termasuk saiz pasaran sejarah, kadar pertumbuhan, dan ramalan masa hadapan. Ia menawarkan pemeriksaan mendalam tentang pelbagai kategori dan subkategori pasaran, dengan tumpuan khusus pada faktor utama seperti jenis produk, pembungkusan dan saluran pengedaran. The insights gained from this evaluation help reveal the growth potential within the wine sector.

Segmentasi Pasaran

The segmentation of the Kenya wine market is outlined below:
Jenis produk: wain yang diperkaya (vermouth, yang lain), wain bukan anggur, masih wain (still red wine, still white wine), non-alcoholic wine
Pembungkusan: kaca, logam, yang lain
Saluran pengedaran: halaman hadapan, pasar raya dan pasar raya besar, food and drinks stores, kedai runcit, bars and HoReCa, e-dagang, yang lain

The Kenya wine market is segmented by product type, pembungkusan dan saluran pengedaran. Mengikut jenis produk, the market is categorized into fortified wine (vermouth, yang lain), wain bukan anggur, masih wain (still red wine, still white wine), and non-alcoholic wine. Packaging segments cover glass, logam, dan lain-lain. Distribution channel segmentation includes forecourt, pasar raya dan pasar raya besar, food and drinks stores, kedai runcit, bars and HoReCa, e-dagang, dan lain-lain.

Mengapa Beli Laporan Ini?

Obtain precise statistical data and forecasts for the Kenya wine market.
Gain in-depth analysis and forecasts for the key segments of the Kenya wine market: jenis produk, pembungkusan dan saluran pengedaran.
Bangunkan strategi khusus wilayah dan tetapkan keutamaan strategik berdasarkan analisis data setempat.
Gain deep insights into the dynamics of the Kenya wine market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan menyasarkan sektor pertumbuhan dan arah aliran baru muncul.
Anticipate the future trajectory of the Kenya wine market with informed projections.
Satu lesen pengguna tanpa had dalam organisasi yang sama, tanpa caj tambahan untuk pengguna tambahan.

Jadual Kandungan

ISI KANDUNGAN
Penemuan Utama
Skop Laporan
Metodologi Penyelidikan
Tinjauan Pasaran
Kenya Wine Market – Analisis Jenis Produk
Kenya Wine Market – Analisis Pembungkusan
Kenya Wine Market – Analisis Saluran Pengedaran
Data dan Ramalan Makroekonomi
Penafian

RAJAH DAN JADUAL
Table Kenya Wine Market 2019-2029
Chart Kenya Wine Market, Pertumbuhan Bersih, 2019-2029
Chart Kenya Wine Market, Kadar Pertumbuhan, 2019-2029
Table Kenya Wine Market by Product Type, 2019-2029
Chart Kenya Wine Market by Product Type, Sejarah dan Ramalan CAGR, 2019-2029
Chart Kenya Wine Market by Product Type, 2019-2029
Table Kenya Wine Market by Packaging, 2019-2029
Chart Kenya Wine Market by Packaging, Sejarah dan Ramalan CAGR, 2019-2029
Chart Kenya Wine Market by Packaging, 2019-2029
Table Kenya Wine Market by Distribution Channel, 2019-2029
Chart Kenya Wine Market by Distribution Channel, Sejarah dan Ramalan CAGR, 2019-2029
Chart Kenya Wine Market by Distribution Channel, 2019-2029
Table Kenya – Penduduk (berjuta-juta) dan Ramalan
Table Kenya – Indeks Harga Pengguna (CPI) dan Ramalan
Table Kenya – Keluaran Dalam Negara Kasar dan Ramalan
Table Kenya Wine Market: Perbelanjaan sebagai Perkadaran KDNK (%)
Table Kenya Wine Market: Penggunaan per Kapita (Penduduk)