Vietnam Soft Drinks Market 2025

Vietnam’s soft drinks market is set for sustained expansion, buoyed by a resurgent tourism sector and improving macroeconomic conditions. The government’s ambitious target of attracting 22-23 million international visitors and 120-130 million domestic tourists in 2025 – with further growth projected to reach 35 million foreign arrivals and 160 million domestic trips by 2030 – is expected to significantly boost on-trade sales, particularly in hospitality and travel hubs. This upward trajectory aligns with the World Bank’s 2024 GDP forecasts of 6.0% growth in 2025 and 6.5% in 2026, which should strengthen consumer purchasing power and amplify discretionary spending on dining out and seasonal gifting, especially during cultural festivities like Lunar New Year.

Product innovation is reshaping the competitive landscape as manufacturers respond to evolving consumer preferences. The market has seen a surge in novel flavors and packaging formats, alongside a pronounced pivot toward sugar-free and reduced-sugar offerings. This shift reflects heightened health awareness, driven by government warnings over Vietnam’s rising diabetes prevalence. E-commerce platforms are further accelerating demand for discounted multipacks and promotional bundles, as price-sensitive shoppers increasingly balance health considerations with value-seeking behavior.

While carbonates and traditional sweetened beverages still dominate volume sales, the premiumization of functional drinks and ready-to-drink teas – often marketed with wellness claims – is gaining traction among urban millennials. The challenge for brands lies in navigating this dual demand: catering to tourism-driven impulse purchases in on-trade venues while simultaneously addressing off-trade demand for healthier, affordable options. With distribution networks expanding beyond major cities and digital commerce penetration deepening, Vietnam’s soft drinks market is evolving into a nuanced battleground where convenience, health positioning, and pricing agility will dictate winners in this high-growth ASEAN frontier.

Focused on delivering actionable insights, this report explores the Vietnam soft drinks market, analyzing historical performance from 2020 ke 2024 and providing forecasts up to 2030. Ia menilai saiz pasaran, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, type, packaging and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Segmentasi Pasaran

The following outlines the segmentation of the Vietnam soft drinks market:
Jenis produk: bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, sports drinks, yang lain
Type: regular, low- and no-sugar soft drinks
Packaging: Pembungkusan yang fleksibel, glass bottles, liquid cartons, metal cans, plastic bottles, yang lain
Saluran pengedaran: kedai serbaneka, e-dagang, Kedai Makanan dan Minuman, Hypermarket, Kedai runcit kecil, pasar raya, yang lain

The Vietnam market for soft drinks is divided based on product type, type, packaging and distribution channel. Oleh jenis produk, the market is categorized into bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, sports drinks, dan yang lain. Type categories include regular, and low- and no-sugar soft drinks. Packaging segments are categorized into flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, dan yang lain. Segmentasi saluran pengedaran terdiri daripada kedai serbaneka, e-dagang, Kedai Makanan dan Minuman, Hypermarket, Kedai runcit kecil, pasar raya, dan yang lain.

Landskap yang kompetitif

The Vietnam soft drinks market exhibits significant competition. Leading companies within the market include Ben Tre Import and Export Joint Stock Company (Betrimex), Bitexco Group, Hoang Minh Water Joint Stock Company, JG Summit Holdings Inc., Kirin Holdings Co. Ltd., Masan Group Corporation, Nestle S.A., New Tower Ltd., Otsuka Holdings Co. Ltd., PepsiCo Inc., Quang Ngai Sugar Joint Stock Company, Saigon Pure Water Co. Ltd., Sapporo Holdings Limited, Suntory Holdings Limited, T.C. Pharmaceutical Industries Co. Ltd., Taisho Pharmaceutical Holdings Company Ltd., Tan Hiep Phat Beverage Group (THP), The Coca-Cola Company and Vietnam Dairy Products Joint Stock Company (Vinamilk).

This report delivers an in-depth examination of leading companies in the soft drinks sector, analyzing their performance from 2020 ke 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Mengapa Beli Laporan Ini?

Obtain precise statistical data and forecasts for the Vietnam soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam soft drinks market: Jenis produk, type, packaging and distribution channel.
Membangunkan strategi khusus rantau dan menetapkan keutamaan strategik berdasarkan analisis data setempat.
Gain deep insights into the dynamics of the Vietnam soft drinks market.
Kenal pasti peluang pelaburan berpotensi tinggi dengan mensasarkan sektor pertumbuhan dan trend yang baru muncul.
Anticipate the future trajectory of the Vietnam soft drinks market with informed projections.
Menilai landskap yang kompetitif untuk menentukan masa yang ideal untuk memanfaatkan peluang pasaran.
Satu lesen pengguna tanpa had dalam organisasi yang sama, tanpa caj tambahan untuk pengguna tambahan.

Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
Vietnam Soft Drinks Market – Analisis jenis produk
Vietnam Soft Drinks Market – Type Analysis
Vietnam Soft Drinks Market – Packaging Analysis
Vietnam Soft Drinks Market – Analisis saluran pengedaran
Analisis saham syarikat
Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, INC.
Kirin Holdings Co., LTD.
Masan Group Corporation
Nestle S.A..
New Tower Ltd.
Otsuka Holdings Co. LTD.
…
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table Vietnam Soft Drinks Market 2020-2030
Chart Vietnam Soft Drinks Market, Pertumbuhan Bersih, 2020-2030
Chart Vietnam Soft Drinks Market, Kadar pertumbuhan, 2020-2030
Table Vietnam Soft Drinks Market by Product Type, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, 2020-2030
Table Vietnam Soft Drinks Market by Type, 2020-2030
Chart Vietnam Soft Drinks Market by Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Vietnam Soft Drinks Market by Type, 2020-2030
Table Vietnam Soft Drinks Market by Packaging, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, CAGR Bersejarah dan ramalan, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, 2020-2030
Table Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Table Vietnam Soft Drinks Market Share (%), oleh syarikat, 2020-2024
Chart Vietnam Soft Drinks Market, oleh syarikat, 2024
Table Vietnam Soft Drinks Market Share (%), oleh jenama, 2020-2024
Chart Vietnam Soft Drinks Market, oleh jenama, 2024
Table Vietnam – Penduduk (Berjuta -juta) dan ramalan
Table Vietnam – Indeks Harga Pengguna (Cpi) dan ramalan
Table Vietnam – Keluaran Dalam Negara Kasar dan Ramalan
Table Vietnam Soft Drinks Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table Vietnam Soft Drinks Market: Penggunaan per kapita (Penduduk)

Syarikat yang disebutkan

Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, INC.
Kirin Holdings Co., LTD.
Masan Group Corporation
Nestle S.A..
New Tower Ltd.
Otsuka Holdings Co. LTD.
PepsiCo, INC.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., LTD.
Sapporo Holdings Limited
Suntory Holdings Limited
T.C. Pharmaceutical Industries Co., LTD.
Taisho Pharmaceutical Holdings Company Ltd.
Tan Hiep Phat Beverage Group (THP)
The Coca-Cola Company
Vietnam Dairy Products Joint Stock Company (Vinamilk)