Portugal Oral Care Market 2025

A modest growth trajectory is forecasted for the Portugal oral care market, with an expected increase of USD 67.6 million and a CAGR of roughly 3.5% from 2025 through 2030. Portugal’s oral care market is expanding due to rising consumer awareness of dental health and increasing demand for premium and whitening products. The growing penetration of e-commerce is also enhancing product accessibility.

Providing a holistic view of the Portugal oral care market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Portugal oral care market is structured as follows:
Product: dental floss, denture care products, mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), toothpaste (kid’s toothpaste and adult toothpaste)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, others

The Portugal oral care market is segmented by product and distribution channel. By product, the market includes dental floss, denture care products, mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), and toothpaste (kid’s toothpaste and adult toothpaste). Distribution channel segments are divided into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, and others.

Competitive Landscape

Key players in the oral care market consist of Unilever PLC, The Procter & Gamble Company (P&G), Queisser Pharma GmbH & Company KG, Pierre Fabre S.A., Pfizer Inc., Orkla ASA, La Brosse et Dupont SAS (Efiseptyl), Koninklijke Philips N.V., Kenvue Inc., Katjes International GmbH & Co. KG., Haleon plc and Colgate-Palmolive Company.

The report provides a detailed assessment of prominent companies within the oral care market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Portugal oral care market.
Gain in-depth analysis and forecasts for the key segments of the Portugal oral care market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Portugal oral care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Portugal oral care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Portugal Oral Care Market – Product Analysis
Portugal Oral Care Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Queisser Pharma GmbH & Company KG
Pierre Fabre S.A.
Pfizer Inc.
Orkla ASA
La Brosse et Dupont SAS (Efiseptyl)
Koninklijke Philips N.V.
Kenvue Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Portugal Oral Care Market 2020-2030
Chart Portugal Oral Care Market, Net Growth, 2020-2030
Chart Portugal Oral Care Market, Growth Rates, 2020-2030
Table Portugal Oral Care Market by Product, 2020-2030
Chart Portugal Oral Care Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Portugal Oral Care Market by Product, 2020-2030
Table Portugal Oral Care Market by Distribution Channel, 2020-2030
Chart Portugal Oral Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Portugal Oral Care Market by Distribution Channel, 2020-2030
Table Portugal Oral Care Market Share (%), by Companies, 2020-2024
Chart Portugal Oral Care Market, by Companies, 2024
Table Portugal Oral Care Market Share (%), by Brands, 2020-2024
Chart Portugal Oral Care Market, by Brands, 2024
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Oral Care Market: Spend as a Proportion of GDP (%)
Table Portugal Oral Care Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
Queisser Pharma GmbH & Company KG
Pierre Fabre S.A.
Pfizer Inc.
Orkla ASA
La Brosse et Dupont SAS (Efiseptyl)
Koninklijke Philips N.V.
Kenvue Inc.
Katjes International GmbH & Co. KG.
Haleon plc
Colgate-Palmolive Company