Singapore Men’s Grooming Products Market 2025

Anticipated trends indicate that the Singapore men’s grooming products market will achieve incremental growth of USD 52.6 million, translating to a CAGR of around 7.1% during the forecast period of 2025 to 2030. Singapore’s men’s grooming market is thriving, driven by the country’s high-income, urban male population that is increasingly prioritizing personal grooming and skincare. The adoption of grooming routines by young professionals is heavily influenced by global trends, including K-beauty and Western grooming standards. Additionally, the city-state’s tech-savvy consumer base has contributed to the growth of online retail channels, making premium grooming products more accessible.

The report aims to deliver comprehensive data on the Singapore men’s grooming products market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, pricing and distribution channel.

Market Segmentation

The Singapore men’s grooming products market is classified into the following segments:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, grocery stores, hair salons, pharmacies, supermarkets and hypermarkets, others

In Singapore, the men’s grooming products market is segmented by product type, pricing and distribution channel. The categorization of the market by product type includes shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments encompass premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, grocery stores, hair salons, pharmacies, supermarkets and hypermarkets, and others.

Competitive Landscape

Leading companies in the men’s grooming products market comprise Unilever PLC, Tohtonku Sdn. Bhd., The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Societe BIC S.A., Shiseido Company Limited, PUIG SL, Natura & Co, Mandom Corporation, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Lion Corporation, Kao Corporation, Inter Parfums Inc., Henkel AG & Co. KGaA, Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Clarins SA and Beiersdorf AG.

This analysis offers a comprehensive overview of the main players in the men’s grooming products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Singapore men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Singapore men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Singapore men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Singapore men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Singapore Men’s Grooming Products Market – Product Type Analysis
Singapore Men’s Grooming Products Market – Pricing Analysis
Singapore Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Tohtonku Sdn. Bhd.
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
Shiseido Company, Limited
PUIG SL
Natura & Co
Mandom Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Singapore Men’s Grooming Products Market 2020-2030
Chart Singapore Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Singapore Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Singapore Men’s Grooming Products Market by Product Type, 2020-2030
Chart Singapore Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Singapore Men’s Grooming Products Market by Product Type, 2020-2030
Table Singapore Men’s Grooming Products Market by Pricing, 2020-2030
Chart Singapore Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Singapore Men’s Grooming Products Market by Pricing, 2020-2030
Table Singapore Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Singapore Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Singapore Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Singapore Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Singapore Men’s Grooming Products Market, by Companies, 2024
Table Singapore Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Singapore Men’s Grooming Products Market, by Brands, 2024
Table Singapore – Population (Millions) and Forecast
Table Singapore – Consumer Price Index (CPI) and Forecast
Table Singapore – Gross Domestic Product and Forecast
Table Singapore Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Singapore Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Tohtonku Sdn. Bhd.
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
Shiseido Company, Limited
PUIG SL
Natura & Co
Mandom Corporation
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Lion Corporation
Kao Corporation
Inter Parfums, Inc.
Henkel AG & Co. KGaA
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Clarins SA
Beiersdorf AG