Italy Men’s Grooming Products Market 2025

In the near term, mass-market products will likely maintain traction among price-sensitive consumers, particularly as economic pressures persist. Walau bagaimanapun, as disposable incomes are projected to recover in the latter half of the forecast window, premium men’s grooming products are anticipated to gain momentum, reflecting broader shifts in consumer behavior and societal norms surrounding male self-care.

Cultural perceptions of masculinity and beauty in Italy have undergone significant transformation, particularly among younger demographics who increasingly view skincare and even makeup as legitimate forms of self-expression rather than feminine indulgences. This generational shift, accelerated by pandemic-era introspection about health and appearance, has dismantled traditional taboos that once discouraged men from engaging with beauty rituals. The normalization of male grooming is evident in behavioral changes, such as the growing frequency of men visiting perfumeries – a practice that was relatively uncommon a decade ago but has since gained mainstream acceptance.

Product sophistication is emerging as a key market driver, with discerning male consumers seeking specialized formulations that address the distinct biological characteristics of male skin, including higher sebum production and greater thickness. This demand for targeted solutions is expected to make men’s toiletries the most dynamic segment, particularly for premium offerings featuring high-quality, science-backed ingredients. As Italian men continue to embrace more elaborate grooming regimens, the market is likely to see further segmentation and premiumization, with innovation in multifunctional products and gender-neutral positioning potentially unlocking additional growth opportunities in this evolving retail landscape.

The report provides a comprehensive analysis of the Italy men’s grooming products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, pricing and distribution channel.

Segmentasi Pasaran

The following outlines the segmentation of the Italy men’s grooming products market:
Jenis produk: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodoran, Produk penjagaan rambut, produk penjagaan kulit, men’s fragrances
Pricing: premium, Massa
Saluran pengedaran: Kedai Penjagaan Kecantikan dan Peribadi, kedai serbaneka, kedai serbaneka, jualan langsung, pengosongan, e-dagang, Farmasi, Pasaraya dan Pasar Hypermarket, yang lain

The men’s grooming products market in the Italy is segmented by product type, pricing and distribution channel. Oleh jenis produk, the market features shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodoran, Produk penjagaan rambut, produk penjagaan kulit, and men’s fragrances. Pricing segments are divided into premium, and mass. Segmentasi saluran pengedaran terdiri daripada kedai kecantikan dan penjagaan diri, kedai serbaneka, kedai serbaneka, jualan langsung, pengosongan, e-dagang, Farmasi, Pasaraya dan Pasar Hypermarket, dan yang lain.

Landskap yang kompetitif

Key players in the Italy men’s grooming products market include Yves Rocher sa, Unilever Plc, Procter & Syarikat Gamble (P&G), The Estee Lauder Companies Inc., The Bolton Group, Societe BIC S.A., Shiseido Company Limited, Revlon Inc., Puig SL, Alam & Co, Mirato S.p.A., Lvmh mesti hennessy louis vuitton sa (Lvmh), Ludovico Martelli S.p.A., L'Oreal S.A., L'Occitane International S.A., L’Erbolario S.R.L, Kelemata Srl, Inter Parfums Inc., Hermes International SCA, Henkel AG & Co. Kgaa, Gruppo Sodalis Srl, Extrafragrance S.r.l., Euroitalia S.R.L., Edgewell Peribadi Jenama LLC, Dolce & Gabbana S.R.L., Coty Inc., Compagnie Financiere Richemont S.A., Combe Incorporated, Colgate-Palmolive Company and Clarins SA.

This report delivers an in-depth examination of leading companies in the men’s grooming products sector, menganalisis prestasi mereka dari 2020 ke 2024. Hasilnya menunjukkan perubahan dalam bahagian pasaran, Menekankan kedua -dua pemimpin dan peserta baru yang ditubuhkan.

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Obtain precise statistical data and forecasts for the Italy men’s grooming products market.
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Jadual Kandungan

Jadual Kandungan
Penemuan utama
Segmentasi Pasaran
Gambaran Keseluruhan Pasaran
Italy Men’s Grooming Products Market – Analisis jenis produk
Italy Men’s Grooming Products Market – Pricing Analysis
Italy Men’s Grooming Products Market – Analisis saluran pengedaran
Analisis saham syarikat
Yves Rocher SA
Unilever Plc
Procter & Syarikat Gamble (P&G)
The Estee Lauder Companies Inc.
The Bolton Group
Societe BIC S.A.
Syarikat Shiseido, Terhad
Revlon, INC.
Puig SL
…
Data makroekonomi dan ramalan
Metodologi penyelidikan
Penafian

Angka dan jadual
Table Italy Men’s Grooming Products Market 2020-2030
Chart Italy Men’s Grooming Products Market, Pertumbuhan Bersih, 2020-2030
Chart Italy Men’s Grooming Products Market, Kadar pertumbuhan, 2020-2030
Table Italy Men’s Grooming Products Market by Product Type, 2020-2030
Chart Italy Men’s Grooming Products Market by Product Type, CAGR Bersejarah dan ramalan, 2020-2030
Chart Italy Men’s Grooming Products Market by Product Type, 2020-2030
Table Italy Men’s Grooming Products Market by Pricing, 2020-2030
Chart Italy Men’s Grooming Products Market by Pricing, CAGR Bersejarah dan ramalan, 2020-2030
Chart Italy Men’s Grooming Products Market by Pricing, 2020-2030
Table Italy Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Italy Men’s Grooming Products Market by Distribution Channel, CAGR Bersejarah dan ramalan, 2020-2030
Chart Italy Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Italy Men’s Grooming Products Market Share (%), oleh syarikat, 2020-2024
Chart Italy Men’s Grooming Products Market, oleh syarikat, 2024
Table Italy Men’s Grooming Products Market Share (%), oleh jenama, 2020-2024
Chart Italy Men’s Grooming Products Market, oleh jenama, 2024
Jadual Itali – Penduduk (Berjuta -juta) dan ramalan
Jadual Itali – Indeks Harga Pengguna (Cpi) dan ramalan
Jadual Itali – Keluaran Dalam Negara Kasar dan Ramalan
Table Italy Men’s Grooming Products Market: Menghabiskan sebagai sebahagian daripada KDNK (%)
Table Italy Men’s Grooming Products Market: Penggunaan per kapita (Penduduk)

Syarikat yang disebutkan

Yves Rocher SA
Unilever Plc
Procter & Syarikat Gamble (P&G)
The Estee Lauder Companies Inc.
The Bolton Group
Societe BIC S.A.
Syarikat Shiseido, Terhad
Revlon, INC.
Puig SL
Alam & Co
Mirato S.p.A.
Lvmh mesti hennessy louis vuitton sa (Lvmh)
Ludovico Martelli S.p.A.
L'Oreal S.A..
L'Occitane International S.A..
L’Erbolario S.R.L
Kelemata Srl
Inter Parfums, INC.
Hermes International SCA
Henkel AG & Co. Kgaa
Gruppo Sodalis Srl
Extrafragrance S.r.l.
Euroitalia S.R.L.
Edgewell Peribadi Jenama LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Compagnie Financiere Richemont S.A.
Combe Incorporated
Syarikat Colgate-Palmolive
Clarins SA