Romania Beauty and Personal Care Products Market 2025

The market for beauty and personal care products is set for moderate growth, with projections indicating an increase of USD 1.5 billion and a CAGR nearing 8.8% over the forecast period. Romania’s beauty and personal care market is growing steadily, driven by an increasing focus on skincare, particularly anti-aging, and products tailored to sensitive skin. As disposable incomes rise, there is growing demand for premium beauty solutions, with consumers willing to invest in high-quality skincare and hair care products. The influence of beauty influencers and social media is also shaping consumer preferences, with Romanian consumers increasingly exploring both local and international brands.

Delivering a data-driven perspective on the Romania beauty and personal care products market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, price range, consumer group, key pack material and distribution channel.

Market Segmentation

The segmentation of the Romania beauty and personal care products market is outlined below:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The Romania market for beauty and personal care products is divided based on product type, price range, consumer group, key pack material and distribution channel. By product type, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range categories include premium products, and mass products. Consumer group segments cover baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

In examining the competitive landscape, key players in the beauty and personal care products market include L’Oreal S.A., The Procter & Gamble Company (P&G), Beiersdorf AG, Natura & Co, Farmec S.A., Unilever PLC, Colgate-Palmolive Company, Coty Inc., Henkel AG & Co. KGaA, Haleon plc, Oriflame Cosmetics S.A., Gr. Sarantis S.A., cosnova GmbH, LVMH Moet Hennessy Louis Vuitton SA (LVMH), The Estee Lauder Companies Inc., PUIG SL, Papillon Laboratoires Cosmetiques S.R.L., Pierre Fabre S.A., NAOS SAS, Kenvue Inc., Yves Rocher sa, LA RIVE S.A., Chanel S.A., Gruppo Sodalis Srl and Wella AG.

This report presents an extensive analysis of major entities in the beauty and personal care products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Romania beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Romania beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Romania beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Romania beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Romania Beauty and Personal Care Products Market – Product Type Analysis
Romania Beauty and Personal Care Products Market – Price Range Analysis
Romania Beauty and Personal Care Products Market – Consumer Group Analysis
Romania Beauty and Personal Care Products Market – Key Pack Material Analysis
Romania Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Beiersdorf AG
Natura & Co
Farmec S.A.
Unilever PLC
Colgate-Palmolive Company
Coty Inc.
Henkel AG & Co. KGaA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Romania Beauty and Personal Care Products Market 2020-2030
Chart Romania Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Romania Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Romania Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Romania Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Romania Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Romania Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Romania Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Romania Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Romania Beauty and Personal Care Products Market, by Companies, 2024
Table Romania Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Romania Beauty and Personal Care Products Market, by Brands, 2024
Table Romania – Population (Millions) and Forecast
Table Romania – Consumer Price Index (CPI) and Forecast
Table Romania – Gross Domestic Product and Forecast
Table Romania Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Romania Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
The Procter & Gamble Company (P&G)
Beiersdorf AG
Natura & Co
Farmec S.A.
Unilever PLC
Colgate-Palmolive Company
Coty Inc.
Henkel AG & Co. KGaA
Haleon plc
Oriflame Cosmetics S.A.
Gr. Sarantis S.A.
cosnova GmbH
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
The Estee Lauder Companies Inc.
PUIG SL
Papillon Laboratoires Cosmetiques S.R.L.
Pierre Fabre S.A.
NAOS SAS
Kenvue Inc.
Yves Rocher sa
LA RIVE S.A.
Chanel S.A.
Gruppo Sodalis Srl
Wella AG