Austria Beauty and Personal Care Products Market 2025

The Austria beauty and personal care products market is poised for gradual expansion, anticipated to grow by USD 0.5 billion with a CAGR of around 3.7% throughout the 2025 to 2030 forecast period. Austria’s beauty and personal care market is characterized by a rising demand for natural, organic, and sustainable beauty products. Austrian consumers are becoming more health-conscious, seeking skincare solutions that offer anti-aging, sun protection, and hydration benefits. As environmental awareness grows, consumers are gravitating towards brands that prioritize clean beauty and ethical sourcing. Austria’s affluent population is also increasingly willing to invest in premium beauty products, particularly those with proven efficacy.

This report provides a comprehensive analysis of the Austria beauty and personal care products market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, price range, consumer group, key pack material and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Austria beauty and personal care products market is outlined below:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The Austria beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market is categorized into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments cover baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

The beauty and personal care products market is largely dominated by key players such as L’Oreal S.A., The Procter & Gamble Company (P&G), Beiersdorf AG, Henkel AG & Co. KGaA, Coty Inc., Unilever PLC, cosnova GmbH, Haleon plc, Colgate-Palmolive Company, The Estee Lauder Companies Inc., Kenvue Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Reckitt Benckiser Group plc (RB), Chanel S.A., Yves Rocher sa, PUIG SL, Merz GmbH & Co. KGaA, Natura & Co, Edgewell Personal Care Brands LLC, Pierre Fabre S.A. and Wella AG.

This report presents an extensive analysis of major entities in the beauty and personal care products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Austria beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Austria beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Austria beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Austria beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Austria Beauty and Personal Care Products Market – Product Type Analysis
Austria Beauty and Personal Care Products Market – Price Range Analysis
Austria Beauty and Personal Care Products Market – Consumer Group Analysis
Austria Beauty and Personal Care Products Market – Key Pack Material Analysis
Austria Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Beiersdorf AG
Henkel AG & Co. KGaA
Coty Inc.
Unilever PLC
cosnova GmbH
Haleon plc
Colgate-Palmolive Company
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Austria Beauty and Personal Care Products Market 2020-2030
Chart Austria Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Austria Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Austria Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Austria Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Austria Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Austria Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Austria Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Austria Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Austria Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Austria Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Austria Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Austria Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Austria Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Austria Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Austria Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Austria Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Austria Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Austria Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Austria Beauty and Personal Care Products Market, by Companies, 2024
Table Austria Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Austria Beauty and Personal Care Products Market, by Brands, 2024
Table Austria – Population (Millions) and Forecast
Table Austria – Consumer Price Index (CPI) and Forecast
Table Austria – Gross Domestic Product and Forecast
Table Austria Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Austria Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
The Procter & Gamble Company (P&G)
Beiersdorf AG
Henkel AG & Co. KGaA
Coty Inc.
Unilever PLC
cosnova GmbH
Haleon plc
Colgate-Palmolive Company
The Estee Lauder Companies Inc.
Kenvue Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Reckitt Benckiser Group plc (RB)
Chanel S.A.
Yves Rocher sa
PUIG SL
Merz GmbH & Co. KGaA
Natura & Co
Edgewell Personal Care Brands LLC
Pierre Fabre S.A.
Wella AG