Morocco Home Care Market 2025

Home care sales in Morocco are poised for steady expansion, with the market projected to rise from USD 833.0 백만 in 2025 USD에 1,161.7 백만에 의해 2030, reflecting a compound annual growth rate of 6.88%. Despite the headline growth, the operating environment remains marked by persistent economic uncertainty and elevated inflationary pressure, conditions that continue to weigh heavily on household purchasing power and consumer confidence.

With GDP growth projected to remain modest over the forecast horizon, Moroccan households are expected to maintain a conservative stance on discretionary spending. This macroeconomic fragility is steering consumption behavior toward value-focused strategies, with many families shifting away from premium or specialised products – such as niche toilet care, surface polishes, or fragranced air care – in favor of more essential and economical alternatives. The prominence of price sensitivity has intensified, positioning affordability as the decisive factor in most purchasing decisions.

As a result, locally manufactured economy brands have gained greater relevance, offering viable substitutes for international names that are often priced at a premium. In parallel, multi-purpose products are expected to outperform single-function solutions, as consumers increasingly prioritize utility and budget efficiency. The broader trend of economising is not only reshaping product choices, but also redefining brand loyalty, with cost-conscious shoppers displaying greater flexibility in their preferences.

While volume gains may be constrained by subdued consumer sentiment, the overall market value is expected to benefit from incremental upticks in core categories such as laundry care and dishwashing. Going forward, manufacturers that can balance affordability with performance – while adapting to consumers’ evolving price thresholds – will be best positioned to capture share in a market where economic pragmatism continues to drive household behavior.

Delivering a data-driven perspective on the Morocco home care market, 이 보고서는 지난 6 년간의 역사적 성과를 자세히 설명하고 미래의 트렌드를 통해 2030. 시장 세분화를 탐구합니다, 제품 유형의 개발 분석, 포장 유형 및 분배 채널.

Report Highlights

This report provides a structured overview of market data from 2020 에게 2030, with figures presented in (Tons/MAD/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 에게 2024 and projections for 2025 에게 2030. Compound Annual Growth Rates (cagr) are provided for both the historical and forecast periods. Segmentation dimensions include product type, 포장 유형 및 분배 채널. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

뿐만 아니라, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 에게 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

시장 세분화

The segmentation of the Morocco home care market is outlined below:
제품 유형 - 예 :, air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, 기타), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam)
포장 유형 - 예 :, 유연한 포장, 유리, 금속, 종이 기반 용기, 강성 플라스틱
배포 채널 - 예 :, 편의점, 전자 상거래, 하이퍼 마켓, 소규모 식료품 점, 슈퍼마켓, 기타

거시 경제 & 인구 통계 지표

지원 컨텍스트가 포함됩니다:
총 인구
소비자 물가 지수 (CPI)
국내 총생산 (GDP)
1 인당 소비
GDP의 백분율로 소비자 지출

이러한 변수는 시장에 영향을 미치는 소비 잠재력과 거시 경제 추세에 대한 이해를 향상시킵니다..

경쟁 환경: 시장 점유율 분석

The study outlines the distribution of market share among key players in the home care industry in Morocco, offering visibility into brand dominance and market leadership. Major participants include:
Ama Detergents S.A.
Cie des Detergents et du Savon de Marseille
Colgate-Palmolive Company
Delta Hygiene
Distra S.A.
Fater S.p.A.
Fonds Mutandis
Greenleaf Biotech Co., Ltd.
Grupo Ac Marca SL
헨켈 AG & 공동. KGAA
Hygiene Orient S.A.
LEC (Lpool) Ltd
McBride plc
Ozden Group of Companies
Promadis Industries
Quimicas Oro S.A.
Reckitt Benckiser Group Plc (RB)
S. 기음. Johnson & Son, Inc.
SNI Societe Nationale d’Investissement Corp.
SOMAFACO S.A.
The Bolton Group
Procter & 도박 회사 (피&G)
TM Trading Morocco
유니레버 plc
Vebi Istituto Biochimico S.r.l.

이 섹션은 이해 관계자가 시장 집중을 평가하는 데 도움이됩니다, 파트너십 기회를 식별하십시오, 리더십의 변화를 추적합니다.

이 보고서를 선택하는 이유?

Access accurate and up-to-date market size data for the Morocco home care sector.
Obtain granular insights across key segments, 제품 유형을 포함하여, 포장 유형 및 분배 채널.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

구매하기 전에 데이터 구조 및 프리젠 테이션 품질을 미리 볼 수정 된 샘플을 요청하십시오..

결과물은 포함됩니다

전문적으로 구성된 PDF 보고서
1 년별 수치와 다차원 세분화를 가진 전체 Excel Databook 2020 에게 2030

목차

목차
주요 결과
시장 세분화
시장 개요
Morocco Home Care Market – 제품 유형 분석
Morocco Home Care Market – 포장 유형 분석
Morocco Home Care Market – 분포 채널 분석
회사 공유 분석
Ama Detergents S.A.
Cie des Detergents et du Savon de Marseille
Colgate-Palmolive Company
Delta Hygiene
Distra S.A.
Fater S.p.A.
Fonds Mutandis
Greenleaf Biotech Co., Ltd.
Grupo Ac Marca SL
…
거시 경제 데이터 및 예측
연구 방법론
부인 성명

그림과 테이블
Table Morocco Home Care Market 2020-2030
Chart Morocco Home Care Market, 순 성장, 2020-2030
Chart Morocco Home Care Market, 성장률, 2020-2030
Table Morocco Home Care Market by Product Type, 2020-2030
Chart Morocco Home Care Market by Product Type, CAGR 역사적 및 예측, 2020-2030
Chart Morocco Home Care Market by Product Type, 2020-2030
Table Morocco Home Care Market by Packaging Type, 2020-2030
Chart Morocco Home Care Market by Packaging Type, CAGR 역사적 및 예측, 2020-2030
Chart Morocco Home Care Market by Packaging Type, 2020-2030
Table Morocco Home Care Market by Distribution Channel, 2020-2030
Chart Morocco Home Care Market by Distribution Channel, CAGR 역사적 및 예측, 2020-2030
Chart Morocco Home Care Market by Distribution Channel, 2020-2030
Table Morocco Home Care Market Share (%), 회사에 의해, 2020-2024
Chart Morocco Home Care Market, 회사에 의해, 2024
Table Morocco Home Care Market Share (%), 브랜드에 의해, 2020-2024
Chart Morocco Home Care Market, 브랜드에 의해, 2024
테이블 모로코 – 인구 (수백만) 그리고 예측
테이블 모로코 – 소비자 물가 지수 (CPI) 그리고 예측
테이블 모로코 – 국내 총생산 및 예측
Table Morocco Home Care Market: GDP의 비율로 지출하십시오 (%)
Table Morocco Home Care Market: 1 인당 소비 (인구)