China Home Care Market 2025

The Chinese home care market is projected to grow from USD 19.0 10 억입니다 2025 USD에 21.8 10 억으로 2030, 반영 a 2.76% cagr, as the sector adapts to shifting consumer priorities amid economic uncertainty. While the market demonstrates resilience due to the essential nature of cleaning products, its evolution is being shaped by two dominant forces: the rise of interest-based e-commerce and a recalibration of premiumization trends, both of which are redefining competitive dynamics and consumption patterns.

Digital commerce transformation has emerged as the most disruptive growth driver, with platforms like Douyin and Xiaohongshu revolutionizing product discovery and purchase behaviors. These channels have successfully merged entertainment with commerce, leveraging short-form video content and influencer marketing to drive impulse purchases, particularly in categories like surface care and dishwashing. The ability to demonstrate product efficacy in real-time has proven especially effective for niche offerings, including plant-based cleaners and specialized formulations for delicate fabrics or pet-friendly households. This shift toward performance-based marketing has enabled agile domestic brands to gain share against multinational incumbents, intensifying competition and accelerating innovation cycles.

동시에, the market is experiencing a pragmatic reevaluation of premiumization. Where consumers previously favored high-end products with sophisticated fragrances or eco-friendly claims, economic pressures have spurred demand for multifunctional yet affordable alternatives. Categories like detergent tablets and concentrated cleaners are gaining traction by balancing efficacy with cost efficiency, while private label offerings from membership retailers carve out larger market shares. 하지만, premium segments aren’t disappearing – they’re evolving. Growth persists in hygiene-adjacent niches such as germ-killing toilet cleaners and infant-safe detergents, where perceived health benefits justify higher price points. The challenge for brands lies in articulating tangible value, whether through smart appliance compatibility (e.g., dishwasher-safe formulations) or AI-personalized solutions in air care.

This report presents a detailed analysis of the China home care market, 6 년간의 역사적 시장 규모 데이터 및 성장 동향 제공, 뿐만 아니라 미래 예측 추정치 2030. 카테고리 별 및 하위 범주 역학을 탐구합니다, 제품 유형의 개발에 초점을 맞추고 있습니다, 포장 유형 및 분배 채널.

보고서 하이라이트

Designed for business leaders and strategists, this report offers a data-rich overview of the China home care market from 2020 에게 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Tons/CNY/USD), with compound annual growth rates (cagr) calculated for both periods. The analysis spans key dimensions such as product type, 포장 유형 및 분배 채널. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 에게 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

시장 세분화

The China home care market is structured as follows:
제품 유형 - 예 :, air fresheners (에어로졸 공기 청정기, 자동차 공기 청정기, 젤 공기 청정기, 액체 공기 청정제, 기타), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols), laundry care (fabric softeners, laundry aids, laundry detergents), polishes (floor polish, furniture polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, scouring agents), toilet care (in-cistern cleaners, toilet liquids/foam)
포장 유형 - 예 :, 유연한 포장, 유리, 금속, 종이 기반 용기, 강성 플라스틱
배포 채널 - 예 :, 편의점, 직접 판매, 할인, 전자 상거래, 일반 상품 매장, 건강 및 미용 상점, 하이퍼 마켓, 소규모 식료품 점, 슈퍼마켓, 기타

거시 경제 & 인구 통계 지표

핵심 시장 데이터 외에도, 이 보고서는 시장 역학 해석을위한 필수 맥락을 제공하는 주요 사회 경제적 지표를 통합합니다.. 여기에는 인구 추세가 포함됩니다, 소비자 물가 지수 (CPI), 국내 총생산 (GDP), 1 인당 소비 (USD로 표현됩니다), GDP의 백분율로 소비자 지출. 함께, 이 메트릭은 시장 규모 수치의 전략적 관련성을 향상시키는 거시 경제 배경을 제공합니다., 이해 관계자가 수요 잠재력과 장기 성장 기회를 더 잘 평가하도록 돕습니다..

경쟁 환경: 시장 점유율 분석

The report provides an overview of market share among leading firms in the home care sector in China, 기존 브랜드와 신흥 경쟁자의 혼합을 반영합니다. 프로파일 링 된 회사에는 포함됩니다:
Amway Corporation
Beijing Lvsan Chemistry Co., Ltd.
Cheerwin Group Co., Ltd.
Chengdu Rainbow Group
Guangdong Sukgarden Biological Technology Co., Ltd.
광저우 블루 문 (Guangzhou Blue Moon Co.), Ltd. (블루 문)
Guangzhou Haodi Group Co., Ltd.
Guangzhou Liby Enterprise Group Co., Ltd.
Guangzhou Lonkey Industry Co., Ltd.
Hangzhou Transfar Commodity Co., Ltd.
Hebei Kangda Co., Ltd.
Hutchison Whampoa Limited (HWL)
Kao Corporation
Kobayashi Pharmaceutical Co., Ltd.
Lam Soon Group
좋은 그룹 (AGV Products Corporation)
Reckitt Benckiser Group Plc (RB)
에스. 기음. 존슨 & 아들, Inc.
Shanghai Soap Factory Ltd.
Shanghai Solunar Science & Technology Co., Ltd.
Shanxi Coking Co., Ltd.
Procter & 도박 회사 (피&G)
유니레버 plc
Whealthfields Lohmann Pte Ltd.
Xian Kaimi Co., Ltd.
Zhejiang Dongnan Chuanpai Daily Co., Ltd.
Zhongshan Lanju Daily Use Products Co., Ltd.

이 섹션은 이해 관계자가 시장 집중을 평가하는 데 도움이됩니다, 파트너십 기회를 식별하십시오, 리더십의 변화를 추적합니다.

이 보고서를 선택하는 이유?

Access accurate and up-to-date market size data for the China home care sector.
키 세그먼트에서 세분화 된 통찰력을 얻으십시오, 제품 유형을 포함하여, 포장 유형 및 분배 채널.
전문가 중심의 성장 동인 분석을 통한 기본 시장 역학 이해, 장벽, 그리고 구조적 변화.
빠르게 성장하는 카테고리와 새로운 소비 패턴을 추적하여 매력적인 투자 영역을 식별하십시오..
타이밍을 지원하기 위해 경쟁 환경을 평가하십시오, 포지셔닝, 전략적 의사 결정.
내부 배포에 대한 추가 요금이없는 단일 사용자 기업 라이센스 포함.

구매하기 전에 데이터 구조 및 프리젠 테이션 품질을 미리 볼 수정 된 샘플을 요청하십시오..

결과물은 포함됩니다

전문적으로 구성된 PDF 보고서
1 년별 수치와 다차원 세분화를 가진 전체 Excel Databook 2020 에게 2030

목차

목차
주요 결과
시장 세분화
시장 개요
China Home Care Market – 제품 유형 분석
China Home Care Market – 포장 유형 분석
China Home Care Market – 분포 채널 분석
회사 공유 분석
Amway Corporation
Beijing Lvsan Chemistry Co., Ltd.
Cheerwin Group Co., Ltd.
Chengdu Rainbow Group
Guangdong Sukgarden Biological Technology Co., Ltd.
광저우 블루 문 (Guangzhou Blue Moon Co.), Ltd. (블루 문)
Guangzhou Haodi Group Co., Ltd.
Guangzhou Liby Enterprise Group Co., Ltd.
Guangzhou Lonkey Industry Co., Ltd.
…
거시 경제 데이터 및 예측
연구 방법론
부인 성명

그림과 테이블
Table China Home Care Market 2020-2030
Chart China Home Care Market, 순 성장, 2020-2030
Chart China Home Care Market, 성장률, 2020-2030
Table China Home Care Market by Product Type, 2020-2030
Chart China Home Care Market by Product Type, CAGR 역사적 및 예측, 2020-2030
Chart China Home Care Market by Product Type, 2020-2030
Table China Home Care Market by Packaging Type, 2020-2030
Chart China Home Care Market by Packaging Type, CAGR 역사적 및 예측, 2020-2030
Chart China Home Care Market by Packaging Type, 2020-2030
Table China Home Care Market by Distribution Channel, 2020-2030
Chart China Home Care Market by Distribution Channel, CAGR 역사적 및 예측, 2020-2030
Chart China Home Care Market by Distribution Channel, 2020-2030
Table China Home Care Market Share (%), 회사에 의해, 2020-2024
Chart China Home Care Market, 회사에 의해, 2024
Table China Home Care Market Share (%), 브랜드에 의해, 2020-2024
Chart China Home Care Market, 브랜드에 의해, 2024
테이블 중국 – 인구 (수백만) 그리고 예측
테이블 중국 – 소비자 물가 지수 (CPI) 그리고 예측
테이블 중국 – 국내 총생산 및 예측
Table China Home Care Market: GDP의 비율로 지출하십시오 (%)
Table China Home Care Market: 1 인당 소비 (인구)