Vietnam Color Cosmetics Market 2025

Vietnam’s color cosmetics market demonstrated strong momentum in 2024, fueled by deepening digital engagement and strategic brand investments in social media platforms, particularly TikTok’s short-form video content. This digital push has expanded market reach beyond urban centers, driving penetration into rural areas while normalizing daily makeup routines featuring natural, lightweight finishes among students, office workers, and service industry professionals. The category’s growth reflects evolving social behaviors, with Vietnamese teenagers and young adults increasingly congregating for livestreams and content creation, activities that amplify exposure to and adoption of current beauty trends.

The market is positioned for sustained robust expansion throughout the forecast period, underpinned by rising disposable incomes and heightened focus on personal presentation among Gen Z and millennial consumers. Social media influencers continue to reshape consumption patterns, accelerating product adoption cycles and encouraging earlier category entry. Vietnamese consumers are demonstrating growing sophistication in product selection, with heightened awareness of skin-type compatibility and occasion-specific formulations becoming key purchase considerations.

Competitive intensity is expected to escalate as global brands leverage their trendsetting capabilities and multi-tier pricing strategies to dominate the innovation landscape. However, a concurrent shift toward ingredient consciousness presents opportunities for local players to carve niche positions through clean beauty formulations and affordable natural alternatives. This bifurcation suggests an evolving market structure where international brands lead trend diffusion while domestic manufacturers capitalize on wellness-oriented demand, creating a dynamic competitive environment shaped by digital influence, consumer education, and value segmentation.

This report presents a thorough analysis and future outlook for the Vietnam color cosmetics market, 역사적 데이터를 다루고 있습니다 2020 에게 2024 그리고 최대 예측 2030. 시장 규모를 조사합니다, 성장 패턴, 그리고 세분화 된 통찰력, 업계를 변화시키는 트렌드를 드러냅니다. By dissecting critical aspects such as product type, 가격대, 포장 유형 및 분배 채널, 이 보고서는 시장 기회를 이해하고 활용하기위한 포괄적 인 툴킷을 제공합니다..

시장 세분화

The Vietnam color cosmetics market is structured as follows:
제품 유형: eye makeup (eyeliners & eye pencils, eye shadows, mascaras, 기타), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, 기타), lip makeup (lip gloss, lip liners & pencils, lipsticks, 기타), nail products (nail care products, nail polish, polish removers, 기타), 기타
가격대: 대량의, 프리미엄
포장 유형: 유연한 포장, 접는 상자, 유리 병, metal aerosol cans, rigid plastic
배포 채널: 슈퍼마켓 및 하이퍼 마켓, 소규모 식료품 점, department stores, 건강 및 미용 상점, 직접 판매, 전자 상거래, 기타

The color cosmetics market in Vietnam is segmented across product type, 가격대, 포장 유형 및 분배 채널. 제품 유형별, the market is categorized into eye makeup (eyeliners & eye pencils, eye shadows, mascaras, 기타), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, 기타), lip makeup (lip gloss, lip liners & pencils, lipsticks, 기타), nail products (nail care products, nail polish, polish removers, 기타), 그리고 다른 사람들. Price range categories include mass, 그리고 프리미엄. Packaging type segments consist of flexible packaging, 접는 상자, 유리 병, metal aerosol cans, and rigid plastic. The distribution channel segmentation covers supermarkets and hypermarkets, 소규모 식료품 점, department stores, 건강 및 미용 상점, 직접 판매, 전자 상거래, 그리고 다른 사람들.

경쟁 환경

Leading companies in the color cosmetics market comprise Yatsen Holding Limited, The Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., MOI Cosmetics Co. 주정부, Mefactory Co. 주정부, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L 'Oreal S.A., LG 가정 & 건강 관리 Ltd., iFamily Sc Co. 주정부, DM&C Co. 주정부, Chanel S.A. and Amorepacific Corporation.

The report provides a detailed assessment of prominent companies within the color cosmetics market, 그들의 성능 추적 2020 에게 2024. 통찰력은 시장 점유율의 변동을 나타냅니다, 베테랑 리더와 신흥 선수 모두를 강조합니다.

이 보고서를 구매하는 이유?

Obtain precise statistical data and forecasts for the Vietnam color cosmetics market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam color cosmetics market: 제품 유형, 가격대, 포장 유형 및 분배 채널.
지역별 전략 개발 및 현지화 된 데이터 분석을 기반으로 전략적 우선 순위를 설정.
Gain deep insights into the dynamics of the Vietnam color cosmetics market.
성장 부문과 신흥 동향을 목표로 고위적 투자 기회를 식별하십시오..
Anticipate the future trajectory of the Vietnam color cosmetics market with informed projections.
시장 기회를 활용하기위한 이상적인시기를 결정하기 위해 경쟁 환경을 평가하십시오..
동일한 조직 내의 단일 무제한 사용자 라이센스, 추가 사용자에 대한 추가 요금이 없습니다.

목차

목차
주요 결과
시장 세분화
시장 개요
Vietnam Color Cosmetics Market – 제품 유형 분석
Vietnam Color Cosmetics Market – 가격대 분석
Vietnam Color Cosmetics Market – 포장 유형 분석
Vietnam Color Cosmetics Market – 분포 채널 분석
회사 공유 분석
Yatsen Holding Limited
The Estee Lauder Companies Inc.
Shiseido Company, Limited
레블론, Inc.
MOI Cosmetics Co., Ltd.
Mefactory Co., Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L 'Oreal S.A.
LG 가정 & 건강 관리, Ltd.
…
거시 경제 데이터 및 예측
연구 방법론
부인 성명

그림과 테이블
Table Vietnam Color Cosmetics Market 2020-2030
Chart Vietnam Color Cosmetics Market, 순 성장, 2020-2030
Chart Vietnam Color Cosmetics Market, 성장률, 2020-2030
Table Vietnam Color Cosmetics Market by Product Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, CAGR 역사적 및 예측, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, 2020-2030
Table Vietnam Color Cosmetics Market by Price Range, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, CAGR 역사적 및 예측, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, 2020-2030
Table Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, CAGR 역사적 및 예측, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Table Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, CAGR 역사적 및 예측, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Table Vietnam Color Cosmetics Market Share (%), 회사에 의해, 2020-2024
Chart Vietnam Color Cosmetics Market, 회사에 의해, 2024
Table Vietnam Color Cosmetics Market Share (%), 브랜드에 의해, 2020-2024
Chart Vietnam Color Cosmetics Market, 브랜드에 의해, 2024
Table Vietnam – 인구 (수백만) 그리고 예측
Table Vietnam – 소비자 물가 지수 (CPI) 그리고 예측
Table Vietnam – 국내 총생산 및 예측
Table Vietnam Color Cosmetics Market: GDP의 비율로 지출하십시오 (%)
Table Vietnam Color Cosmetics Market: 1 인당 소비 (인구)

언급 된 회사

Yatsen Holding Limited
The Estee Lauder Companies Inc.
Shiseido Company, Limited
레블론, Inc.
MOI Cosmetics Co., Ltd.
Mefactory Co., Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L 'Oreal S.A.
LG 가정 & 건강 관리, Ltd.
iFamily Sc Co., Ltd.
DM&C Co., Ltd.
Chanel S.A.
Amorepacific Corporation