Western Europe Alcoholic Beverages Market 2025

$2,125.00

๋ฌด๋ฃŒ ์ƒ˜ํ”Œ์„ ์š”์ฒญํ•˜์‹ญ์‹œ์˜ค

The alcoholic beverages market in Western Europe is projected to expand steadily over the next five years, with market value expected to rise from USD 464.3 10 ์–ต์ž…๋‹ˆ๋‹ค 2025 USD์— 540.9 10 ์–ต์œผ๋กœ 2030, ๋ณตํ•ฉ ์—ฐ๊ฐ„ ์„ฑ์žฅ๋ฅ ์„ ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค 3.1%. This growth, while moderate, underscores a structural transformation in the regionโ€™s consumption dynamics, shaped by shifting demographics, evolving consumer values, and the continued repositioning of alcohol in everyday life.

A marked decline in overall population growth and a decrease in the number of active drinkersโ€”particularly among younger cohortsโ€”are placing downward pressure on volume consumption. ํ•˜์ง€๋งŒ, this is being offset by a growing preference for premium products and a heightened emphasis on quality over quantity. Across the region, younger consumers are demonstrating increased awareness of health and wellness considerations, driving demand for lower-alcohol or alcohol-free alternatives, as well as beverages with natural ingredients and clean-label credentials. These preferences are fostering a rise in moderate, mindful drinking behaviors and creating space for innovation in flavor-forward, lighter, and more functional offerings.

๋™์‹œ์—, the market is witnessing an ongoing premiumization trend, as consumers increasingly associate drinking with experience, craftsmanship, and lifestyle alignment. This has led to sustained interest in craft, small-batch, and heritage brands, along with strong performance in categories such as low-intervention wines and botanical spirits. Rational, occasion-based consumption is replacing habitual or high-volume drinking, positioning the category toward elevated, purposeful engagements.

Producers in the region are responding by investing in innovation and expanding their portfolios to include both premium alcoholic beverages and non-alcoholic substitutes. As Western Europe continues to evolve toward more health-conscious and socially responsible drinking norms, long-term market value growth is likely to come less from increased volume and more from differentiation, brand equity, and the ability to meet emerging expectations of transparency, taste sophistication, and lifestyle fit.

The report aims to deliver comprehensive data on the Western Europe alcoholic beverages market, ์ง€๋‚œ 6 ๋…„๊ฐ„์˜ ์—ฐ๊ฐ„ ์‹œ์žฅ ๊ทœ๋ชจ ๋ฐ ์„ฑ์žฅ๋ฅ  ์ปค๋ฒ„, ์ „๋ง๊ณผ ํ•จ๊ป˜ 2030. ์‹œ์žฅ ์นดํ…Œ๊ณ ๋ฆฌ ๋ฐ ํ•˜์œ„ ๋ฒ”์ฃผ์— ๋Œ€ํ•œ ์‹ฌ์ธต ๋ถ„์„์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค., ์ œํ’ˆ ์œ ํ˜•๋ณ„๋กœ ์ง„ํ™”ํ•˜๋Š” ํŠธ๋ Œ๋“œ์— ํŠนํžˆ ์ค‘์ ์„ ๋‘ก๋‹ˆ๋‹ค., ํฌ์žฅ ์œ ํ˜•, ์œ ํ†ต ์ฑ„๋„ ๋ฐ ๊ตญ๊ฐ€.

Report Highlights

This report compiles reliable and actionable data on Western Europe alcoholic beverages market size trends spanning 2020 ์—๊ฒŒ 2030. Presented in (๋ฆฌํ„ฐ/USD), it features validated historical values (2020โ€“2024) alongside robust forecasts (2025โ€“2030), with CAGR included for both periods. Market segmentation includes product type, ํฌ์žฅ ์œ ํ˜•, ์œ ํ†ต ์ฑ„๋„ ๋ฐ ๊ตญ๊ฐ€. The format is designed to facilitate comparative analysis and pinpoint high-growth opportunities, supporting strategic insight generation and market entry evaluation.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

์‹œ์žฅ ์„ธ๋ถ„ํ™”

The Western Europe alcoholic beverages market is classified into the following segments:
์ œํ’ˆ ์œ ํ˜• - ์˜ˆ :, ๋งฅ์ฃผ (dark beer, ๋ผ๊ฑฐ, low and non-alcoholic beer, ์Šคํƒ€์šฐํŠธ), cider and perry (regular cider/perry, non alcoholic cider/perry), RTS (malt-based RTDs, non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs, ๊ธฐํƒ€), ์ฃผ์ • (brandy, ๋ฆฌํ์–ด, non alcoholic spirits, ๋Ÿผ, ๋ฐํ‚ฌ๋ผ์™€ ๋ฉ”์ฆˆ ์นผ, whiskey, ๋ฐฑ์ธ ์ •์‹ , ๊ธฐํƒ€), ์™€์ธ (๊ฐ•ํ™” ์™€์ธ, non alcoholic wine, ๋น„ํŒ์  ์™€์ธ, ๋ฐœํฌ์„ฑ ํฌ๋„์ฃผ, ์—ฌ์ „ํžˆ ์™€์ธ)
ํฌ์žฅ ์œ ํ˜• - ์˜ˆ :, ์œ ๋ฆฌ ๋ณ‘, ๊ธˆ์† ์บ”, paper container, ์• ์™„ ๋™๋ฌผ ๋ณ‘, ๊ธฐํƒ€
๋ฐฐํฌ ์ฑ„๋„ - ์˜ˆ :, ๋ฐ”์™€ ํ˜ธ ๋ ˆ์นด, ํŽธ์˜์ , ํ• ์ธ, ์ „์ž ์ƒ๊ฑฐ๋ž˜, ์Œ์‹ ๋ฐ ์Œ๋ฃŒ ์ƒ์ , ์•ž๋งˆ๋‹น, ํ•˜์ดํผ ๋งˆ์ผ“, ์†Œ๊ทœ๋ชจ ์‹๋ฃŒํ’ˆ ์ , ์Šˆํผ๋งˆ์ผ“, ๊ธฐํƒ€
๊ตญ๊ฐ€ - ์˜ˆ :, France, ๋…์ผ, ์ดํƒˆ๋ฆฌ์•„, ๋„ค๋œ๋ž€๋“œ, Norway, ์ŠคํŽ˜์ธ, Sweden, ์น ๋ฉด์กฐ, United Kingdom, ๊ธฐํƒ€

๊ฑฐ์‹œ ๊ฒฝ์ œ & ์ธ๊ตฌ ํ†ต๊ณ„ ์ง€ํ‘œ

์ง€์› ์ปจํ…์ŠคํŠธ๊ฐ€ ํฌํ•จ๋ฉ๋‹ˆ๋‹ค:
์ด ์ธ๊ตฌ
์†Œ๋น„์ž ๋ฌผ๊ฐ€ ์ง€์ˆ˜ (CPI)
๊ตญ๋‚ด ์ด์ƒ์‚ฐ (GDP)
1 ์ธ๋‹น ์†Œ๋น„
GDP์˜ ๋ฐฑ๋ถ„์œจ๋กœ ์†Œ๋น„์ž ์ง€์ถœ

์ด๋Ÿฌํ•œ ๋ณ€์ˆ˜๋Š” ์‹œ์žฅ์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š” ์†Œ๋น„ ์ž ์žฌ๋ ฅ๊ณผ ๊ฑฐ์‹œ ๊ฒฝ์ œ ์ถ”์„ธ์— ๋Œ€ํ•œ ์ดํ•ด๋ฅผ ํ–ฅ์ƒ์‹œํ‚ต๋‹ˆ๋‹ค..

๊ฒฝ์Ÿ ํ™˜๊ฒฝ: ์‹œ์žฅ ์ ์œ ์œจ ๋ถ„์„

This section delivers market share statistics for the alcoholic beverages market in Western Europe, helping readers assess brand performance and competitive dynamics. Leading players featured include:
ab inb.
Accolade Wines Limited
AG Anadolu ๊ทธ๋ฃน ๋ณด์œ 
Anora Group Oyj
Asahi Group Holdings, Ltd.
Bacardi Limited
Bitburger Braugruppe Gmbh
Brauerei C. & A. VELTINS GmbH & ๊ณต๋™. kg
Brown-Forman Corporation
๊ธฐ์Œ&C Group PLC
Cantine Riunite & CIV S.C.Agr.
Carlsberg a/s
Castel Group
Davide Campari-Milano N.V.
DIAGEO PLC
๋ฐ•์‚ฌ. 8 ์›” ์˜ค์— ์ปค
์ด์žํ˜•. & J.. ๊ฐค๋กœ ์™€์ด๋„ˆ๋ฆฌ
N.V Heineken.
Hijos de Rivera, S.A.
Krombacher Brauerei Bhd Schadeberg GmbH & ๊ณต๋™. kg.
Les Grands Chais De France
Mahou-San Miguel Group
Molson Coors Beverage Company
Olvi Oyj
Paulaner Brauerei GmbH & ๊ณต๋™. kg
Pernod Ricard ๊ทธ๋ฃน
Rotkaeppchen-Mumm Sektkellereien GmbH
Royal Unibrew A/S
S.A. Damm
S.V.S. La Martiniquaise
Spendrups Bryggeri AB
Suntory Holdings Limited
Swinkels Family Breweries N.V.
The Super Bock Group, SGPS, SA
์žฌ๋ฌด ์™€์ธ ๋ถ€๋™์‚ฐ์€ ์ œํ•œ์ ์ž…๋‹ˆ๋‹ค
Vina Concha y Toro S.A..
WARSTEINER Brauerei Haus Cramer KG

์ด ์„น์…˜์€ ์ดํ•ด ๊ด€๊ณ„์ž๊ฐ€ ์‹œ์žฅ ์ง‘์ค‘์„ ํ‰๊ฐ€ํ•˜๋Š” ๋ฐ ๋„์›€์ด๋ฉ๋‹ˆ๋‹ค, ํŒŒํŠธ๋„ˆ์‹ญ ๊ธฐํšŒ๋ฅผ ์‹๋ณ„ํ•˜์‹ญ์‹œ์˜ค, ๋ฆฌ๋”์‹ญ์˜ ๋ณ€ํ™”๋ฅผ ์ถ”์ ํ•ฉ๋‹ˆ๋‹ค.

์ด ๋ณด๊ณ ์„œ๋ฅผ ์„ ํƒํ•˜๋Š” ์ด์œ ?

Access accurate and up-to-date market size data for the Western Europe alcoholic beverages sector.
Obtain granular insights across key segments, ์ œํ’ˆ ์œ ํ˜•์„ ํฌํ•จํ•˜์—ฌ, ํฌ์žฅ ์œ ํ˜•, ์œ ํ†ต ์ฑ„๋„ ๋ฐ ๊ตญ๊ฐ€.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

๊ตฌ๋งคํ•˜๊ธฐ ์ „์— ๋ฐ์ดํ„ฐ ๊ตฌ์กฐ ๋ฐ ํ”„๋ฆฌ์   ํ…Œ์ด์…˜ ํ’ˆ์งˆ์„ ๋ฏธ๋ฆฌ ๋ณผ ์ˆ˜์ • ๋œ ์ƒ˜ํ”Œ์„ ์š”์ฒญํ•˜์‹ญ์‹œ์˜ค..

๊ฒฐ๊ณผ๋ฌผ์€ ํฌํ•จ๋ฉ๋‹ˆ๋‹ค

์ „๋ฌธ์ ์œผ๋กœ ๊ตฌ์„ฑ๋œ PDF ๋ณด๊ณ ์„œ
1 ๋…„๋ณ„ ์ˆ˜์น˜์™€ ๋‹ค์ฐจ์› ์„ธ๋ถ„ํ™”๋ฅผ ๊ฐ€์ง„ ์ „์ฒด Excel Databook 2020 ์—๊ฒŒ 2030

๋ชฉ์ฐจ

๋ชฉ์ฐจ
์ฃผ์š” ๊ฒฐ๊ณผ
์‹œ์žฅ ์„ธ๋ถ„ํ™”
์‹œ์žฅ ๊ฐœ์š”
Western Europe Alcoholic Beverages Market – ์ œํ’ˆ ์œ ํ˜• ๋ถ„์„
Western Europe Alcoholic Beverages Market – ํฌ์žฅ ์œ ํ˜• ๋ถ„์„
Western Europe Alcoholic Beverages Market – ๋ถ„ํฌ ์ฑ„๋„ ๋ถ„์„
Western Europe Alcoholic Beverages Market – ๊ตญ๊ฐ€ ๋ถ„์„
ํšŒ์‚ฌ ๊ณต์œ  ๋ถ„์„
ab inb.
Accolade Wines Limited
AG Anadolu ๊ทธ๋ฃน ๋ณด์œ 
Anora Group Oyj
Asahi Group Holdings, Ltd.
Bacardi Limited
Bitburger Braugruppe Gmbh
Brauerei C. & A. VELTINS GmbH & ๊ณต๋™. kg
Brown-Forman Corporation
…
๊ฑฐ์‹œ ๊ฒฝ์ œ ๋ฐ์ดํ„ฐ ๋ฐ ์˜ˆ์ธก
์—ฐ๊ตฌ ๋ฐฉ๋ฒ•๋ก 
๋ถ€์ธ ์„ฑ๋ช…

๊ทธ๋ฆผ๊ณผ ํ…Œ์ด๋ธ”
Table Western Europe Alcoholic Beverages Market 2020-2030
Chart Western Europe Alcoholic Beverages Market, ์ˆœ ์„ฑ์žฅ, 2020-2030
Chart Western Europe Alcoholic Beverages Market, ์„ฑ์žฅ๋ฅ , 2020-2030
Table Western Europe Alcoholic Beverages Market by Product Type, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Product Type, CAGR ์—ญ์‚ฌ์  ๋ฐ ์˜ˆ์ธก, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Product Type, 2020-2030
Table Western Europe Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Packaging Type, CAGR ์—ญ์‚ฌ์  ๋ฐ ์˜ˆ์ธก, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Western Europe Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Distribution Channel, CAGR ์—ญ์‚ฌ์  ๋ฐ ์˜ˆ์ธก, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Western Europe Alcoholic Beverages Market by Country, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Country, CAGR ์—ญ์‚ฌ์  ๋ฐ ์˜ˆ์ธก, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Country, 2020-2030
Table Western Europe Alcoholic Beverages Market Share (%), ํšŒ์‚ฌ์— ์˜ํ•ด, 2020-2024
Chart Western Europe Alcoholic Beverages Market, ํšŒ์‚ฌ์— ์˜ํ•ด, 2024
Table Western Europe Alcoholic Beverages Market Share (%), ๋ธŒ๋žœ๋“œ์— ์˜ํ•ด, 2020-2024
Chart Western Europe Alcoholic Beverages Market, ๋ธŒ๋žœ๋“œ์— ์˜ํ•ด, 2024
Table Western Europe – ์ธ๊ตฌ (์ˆ˜๋ฐฑ๋งŒ) ๊ทธ๋ฆฌ๊ณ  ์˜ˆ์ธก
Table Western Europe – ์†Œ๋น„์ž ๋ฌผ๊ฐ€ ์ง€์ˆ˜ (CPI) ๊ทธ๋ฆฌ๊ณ  ์˜ˆ์ธก
Table Western Europe – ๊ตญ๋‚ด ์ด์ƒ์‚ฐ ๋ฐ ์˜ˆ์ธก
Table Western Europe Alcoholic Beverages Market: GDP์˜ ๋น„์œจ๋กœ ์ง€์ถœํ•˜์‹ญ์‹œ์˜ค (%)
Table Western Europe Alcoholic Beverages Market: 1 ์ธ๋‹น ์†Œ๋น„ (์ธ๊ตฌ)

์ œํ’ˆ ์œ ํ˜•

์‹œ์žฅ ์กฐ์‚ฌ
์ง€์—ญ

์œ ๋Ÿฝ
๊ฒŒ์‹œ ๋‚ ์งœ

2025

๋‚ด๋ถ€๊ฐ€ ๋ฌด์—‡์ธ์ง€?

โ†’ ์‹œ์žฅ ์ถ”์ •, ์˜ˆ์ธก & ์—ญ์‚ฌ์  ๋ฐ์ดํ„ฐ
โ†’ ์ค‘์š”ํ•œ ์„ฑ๋Šฅ ๋ฐ์ดํ„ฐ ๋ฐ ์ˆœ์œ„
โ†’ ์‹ ํฅ ํŠธ๋ Œ๋“œ, ์‹œ์žฅ ๋ณ€ํ™”
โ†’ PDF ๋ณด๊ณ ์„œ ๋ฐ Excel ๋ฐ์ดํ„ฐ ์‹œํŠธ

์ž์ฃผ ๋ฌป๋Š” ์งˆ๋ฌธ

๋ฐฐ๋‹ฌ ์‹œ๊ฐ„์ด ์–ผ๋งˆ๋‚˜ ๊ฑธ๋ฆฝ๋‹ˆ๊นŒ?

์˜จ๋ผ์ธ ๋ฐฐ์†ก์„ ์œ„ํ•ด ๊ตฌ๋งค ํ•œ ํ’ˆ๋ชฉ์€ ์ผ๋ฐ˜์ ์œผ๋กœ in๊ณผ ํ•จ๊ป˜ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค. 8 ์˜์—… ์‹œ๊ฐ„.

์—ฌ๋Ÿฌ ๊ตฌ๋งค์— ๋Œ€ํ•œ ํ• ์ธ์ด ์žˆ์Šต๋‹ˆ๊นŒ??

๊ตฌ๋งคํ•  ๋•Œ ํ• ์ธ์„๋ฐ›์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค 2+ ๋ณด๊ณ ์„œ. ์ž์„ธํ•œ ์ •๋ณด, ์—ฐ๋ฝ์„ ์ทจํ•˜๋ฉด ์ง์ ‘ ์„ค๋ช… ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค..

๋น„์˜๋ฆฌ ๋‹จ์ฒด์—๊ฒŒ ํ• ์ธ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๊นŒ??

์šฐ๋ฆฌ๋Š” ํ•™์ƒ/๊ต์ˆ˜์ง„์—๊ฒŒ ์ตœ๋Œ€์˜ ํŠน์ˆ˜ ๊ต์œก ํ• ์ธ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. 30%. ์—ฐ๋ฝ ์–‘์‹์„ ํ†ตํ•ด ์—ฐ๋ฝํ•˜์—ฌ ์‹œ์ž‘ํ•˜์‹ญ์‹œ์˜ค..

์–ด๋–ค ํ˜•ํƒœ์˜ ์ง€๋ถˆ๊ธˆ์„ ๋ฐ›์•„๋“ค์ด๋‚˜์š”??

StrategyHelix๋Š” ์•ˆ์ „ํ•œ ์‹ ์šฉ ์นด๋“œ ๊ฒฐ์ œ ํ”„๋กœ์„ธ์Šค๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์˜จ๋ผ์ธ ์ฃผ๋ฌธ์˜ ๊ฒฝ์šฐ ์ฃผ์š” ์‹ ์šฉ ์นด๋“œ ๋ฐ PayPal์„ ์ˆ˜๋ฝํ•ฉ๋‹ˆ๋‹ค.. StrategyHelix๋Š” ์‹ ์šฉ ์นด๋“œ ์ •๋ณด์— ์•ก์„ธ์Šค ํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค., ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ์˜ ์‚ฌ์ดํŠธ ๋ณด์•ˆ์€ Cybersource์— ์˜ํ•ด ํ™•์ธ๋ฉ๋‹ˆ๋‹ค.

์ด ๋‚˜๋ผ์˜ ๋ชจ๋“  ์‚ฐ์—… ๋™ํ–ฅ๊ณผ ๋ฐ์ดํ„ฐ๋ฅผ ํƒ์ƒ‰ํ•˜์‹ญ์‹œ์˜ค.

๋” ์•Œ์•„๋ณด์‹ญ์‹œ์˜ค

๋ฌด๋ฃŒ ์ƒ˜ํ”Œ ๋ณด๊ณ ์„œ๋ฅผ ์š”์ฒญํ•˜์‹ญ์‹œ์˜ค

๋ฌด๋ฃŒ ์ƒ˜ํ”Œ ๋ณด๊ณ ์„œ์—๋Š” ๋ชจ๋“  ํ…Œ์ด๋ธ”์˜ ์˜ˆ๊ฐ€ ํฌํ•จ๋ฉ๋‹ˆ๋‹ค., ์ฐจํŠธ, ์ธํฌ ๊ทธ๋ž˜ํ”ฝ, ์ด ์—ฐ๊ตฌ์— ํฌํ•จ ๋œ ์ฃผ์ œ. ์šฐ๋ฆฌ์˜ ์–‘์‹์„ ์ž‘์„ฑ ํ•ด์ฃผ์‹œ๋ฉด ์šฐ๋ฆฌ๋Š” ๋‹น์‹ ์—๊ฒŒ ๋Œ์•„๊ฐˆ ๊ฒƒ์ž…๋‹ˆ๋‹ค.