Morocco Home Care Market 2025

Home care sales in Morocco are poised for steady expansion, with the market projected to rise from USD 833.0 百万 2025 USDに 1,161.7 百万 2030, reflecting a compound annual growth rate of 6.88%. Despite the headline growth, the operating environment remains marked by persistent economic uncertainty and elevated inflationary pressure, conditions that continue to weigh heavily on household purchasing power and consumer confidence.

With GDP growth projected to remain modest over the forecast horizon, Moroccan households are expected to maintain a conservative stance on discretionary spending. This macroeconomic fragility is steering consumption behavior toward value-focused strategies, with many families shifting away from premium or specialised products – such as niche toilet care, surface polishes, or fragranced air care – in favor of more essential and economical alternatives. The prominence of price sensitivity has intensified, positioning affordability as the decisive factor in most purchasing decisions.

As a result, locally manufactured economy brands have gained greater relevance, offering viable substitutes for international names that are often priced at a premium. In parallel, multi-purpose products are expected to outperform single-function solutions, as consumers increasingly prioritize utility and budget efficiency. The broader trend of economising is not only reshaping product choices, but also redefining brand loyalty, with cost-conscious shoppers displaying greater flexibility in their preferences.

While volume gains may be constrained by subdued consumer sentiment, the overall market value is expected to benefit from incremental upticks in core categories such as laundry care and dishwashing. Going forward, manufacturers that can balance affordability with performance – while adapting to consumers’ evolving price thresholds – will be best positioned to capture share in a market where economic pragmatism continues to drive household behavior.

Delivering a data-driven perspective on the Morocco home care market, レポートは、過去6年間の歴史的パフォーマンスを詳述し、将来の傾向を通じて予測しています 2030. それは市場のセグメンテーションを掘り下げます, 製品タイプ全体の開発の分析, パッケージングタイプと流通チャネル.

Report Highlights

This report provides a structured overview of market data from 2020 に 2030, with figures presented in (Tons/MAD/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 に 2024 and projections for 2025 に 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, パッケージングタイプと流通チャネル. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

さらに, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 に 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

市場セグメンテーション

The segmentation of the Morocco home care market is outlined below:
製品タイプ - 例えば, air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, その他), laundry care (柔軟剤, laundry aids, laundry detergents, ラグ/カーペットクリーナー), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam)
パッケージングタイプ - 例えば, 柔軟なパッケージ, ガラス, 金属, 紙ベースの容器, 硬質プラスチック
流通チャネル - 例えば, コンビニエンスストア, eコマース, ハイパーマーケット, 小さな食料品店, スーパーマーケット, その他

マクロ経済 & 人口統計指標

サポートコンテキストが含まれます:
総人口
消費者価格指数 (CPI)
国内総生産 (GDP)
一人当たり消費
GDPの割合としての消費者支出

これらの変数は、市場に影響を与える消費の可能性とマクロ経済的傾向の理解を高める.

競争力のある風景: 市場シェアの分析

The study outlines the distribution of market share among key players in the home care industry in Morocco, ブランドの支配と市場のリーダーシップへの可視性を提供します. 主要な参加者には含まれます:
Ama Detergents S.A.
Cie des Detergents et du Savon de Marseille
Colgate-Palmolive Company
Delta Hygiene
Distra S.A.
Fater S.p.A.
Fonds Mutandis
Greenleaf Biotech Co., Ltd.
Grupo Ac Marca SL
ヘンケルAG & co. Kgaa
Hygiene Orient S.A.
LEC (Lpool) Ltd
McBride plc
Ozden Group of Companies
Promadis Industries
Quimicas Oro S.A.
Reckitt Benckiser Group Plc (RB)
s. c. ジョンソン & 息子, Inc.
SNI Societe Nationale d’Investissement Corp.
SOMAFACO S.A.
ボルトングループ
プロクター & ギャンブルカンパニー (p&g)
TM Trading Morocco
ユニリーバplc
Vebi Istituto Biochimico S.r.l.

このセクションは、利害関係者が市場の集中を評価するのに役立ちます, パートナーシップの機会を特定します, リーダーシップのシフトを追跡します.

このレポートを選択する理由?

Access accurate and up-to-date market size data for the Morocco home care sector.
Obtain granular insights across key segments, 製品タイプを含む, パッケージングタイプと流通チャネル.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

編集されたサンプルをリクエストして、購入前にデータ構造とプレゼンテーションの品質をプレビューします.

成果物には含まれます

専門的に構造化されたPDFレポート
年ごとの数字と多次元セグメンテーションを備えたフルエクセルデータブック 2020 に 2030

目次

目次
重要な調査結果
市場セグメンテーション
市場の概要
Morocco Home Care Market – 製品タイプ分析
Morocco Home Care Market – パッケージングタイプ分析
Morocco Home Care Market – 流通チャネル分析
会社は分析を共有します
Ama Detergents S.A.
Cie des Detergents et du Savon de Marseille
Colgate-Palmolive Company
Delta Hygiene
Distra S.A.
Fater S.p.A.
Fonds Mutandis
Greenleaf Biotech Co., Ltd.
Grupo Ac Marca SL
…
マクロ経済データと予測
研究方法論
免責事項

数字と表
Table Morocco Home Care Market 2020-2030
Chart Morocco Home Care Market, 正味成長, 2020-2030
Chart Morocco Home Care Market, 成長率, 2020-2030
Table Morocco Home Care Market by Product Type, 2020-2030
Chart Morocco Home Care Market by Product Type, CAGR歴史的および予測, 2020-2030
Chart Morocco Home Care Market by Product Type, 2020-2030
Table Morocco Home Care Market by Packaging Type, 2020-2030
Chart Morocco Home Care Market by Packaging Type, CAGR歴史的および予測, 2020-2030
Chart Morocco Home Care Market by Packaging Type, 2020-2030
Table Morocco Home Care Market by Distribution Channel, 2020-2030
Chart Morocco Home Care Market by Distribution Channel, CAGR歴史的および予測, 2020-2030
Chart Morocco Home Care Market by Distribution Channel, 2020-2030
Table Morocco Home Care Market Share (%), 企業によって, 2020-2024
Chart Morocco Home Care Market, 企業によって, 2024
Table Morocco Home Care Market Share (%), ブランドによって, 2020-2024
Chart Morocco Home Care Market, ブランドによって, 2024
テーブルモロッコ – 人口 (数百万) と予測
テーブルモロッコ – 消費者価格指数 (CPI) と予測
テーブルモロッコ – 国内総生産と予測
Table Morocco Home Care Market: GDPの一部として費やします (%)
Table Morocco Home Care Market: 一人当たり消費 (人口)