Global Home Care Market 2025

The global home care market is projected to chart a steady upward trajectory through 2030, with market value expected to expand from USD 200.8 billion in 2025 USDに 281.6 十億, reflecting a compound annual growth rate of 7%. This growth underscores a structural shift in household consumption patterns, increasingly shaped by heightened hygiene awareness, evolving consumer expectations, and sustainability imperatives across both mature and emerging economies.

Demand is being propelled by the convergence of several macro trends. The COVID-19 pandemic has had a lasting impact on hygiene consciousness, embedding more frequent and rigorous cleaning routines into daily life. This behavioral shift continues to drive consistent demand across key categories such as surface care, laundry, and dishwashing, especially as consumers seek multifunctional, time-saving solutions that align with fast-paced lifestyles. In response, manufacturers are accelerating innovation in concentrated formulas, pre-dosed units, and automatic appliance-compatible formats that offer a blend of efficacy and convenience.

同時に, environmental considerations are emerging as a dominant force shaping both product development and consumer choice. Across regions, there is growing traction for biodegradable ingredients, refillable packaging, and transparent labeling practices. Governments and retailers are reinforcing this trajectory with stricter regulations and shelf-space prioritization for eco-labelled products. This transition is particularly resonant among younger consumer segments, whose purchase decisions increasingly reflect values tied to health, transparency, and sustainability.

Digital retail infrastructure is amplifying these trends, enabling direct-to-consumer distribution models and personalized marketing strategies that emphasize clean ingredients, ethical sourcing, and performance efficacy. As e-commerce platforms expand their reach and sophistication, smaller brands with differentiated environmental propositions are gaining market access, intensifying competition in a traditionally brand-loyal category.

With rising global urbanization, increased dual-income households, and mounting environmental pressures, the home care industry is poised for continued transformation. Market participants that can reconcile affordability with innovation, and efficiency with sustainability, will be best positioned to capture share in a sector that is rapidly becoming both more competitive and more values-driven.

This report presents a thorough analysis and future outlook for the global home care market, 履歴データのカバー 2020 に 2024 そして、まで予測します 2030. 市場規模を調査します, 成長パターン, セグメント化された洞察, 業界を変える傾向を明らかにします. 製品タイプなどの重要な側面を分析することにより, パッケージングタイプ, distribution channel and region, このレポートは、市場機会を理解し、資本化するための包括的なツールキットを提供します.

Report Highlights

This report presents a comprehensive dataset detailing the global home care market size from 2020 に 2030, with metrics reported in (トン/USD). It includes actual historical data from 2020 に 2024 将来の見通しの投影 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type, パッケージングタイプ, distribution channel and region, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

市場セグメンテーション

The global home care market is structured as follows:
製品タイプ - 例えば, air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, その他), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, その他), laundry care (柔軟剤, laundry aids, laundry detergents, ラグ/カーペットクリーナー), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam, その他)
パッケージングタイプ - 例えば, 柔軟なパッケージ, ガラス, 金属, 紙ベースの容器, 硬質プラスチック
流通チャネル - 例えば, コンビニエンスストア, 直接販売, 割引, eコマース, 一般商品店, 健康と美容の店, home product stores, ハイパーマーケット, 小さな食料品店, スーパーマーケット, 倉庫クラブ, その他
地域 - 例えば, アジア太平洋, ヨーロッパ, ラテンアメリカ, 中東とアフリカ, 北米

マクロ経済 & 人口統計指標

コア市場データに加えて, このレポートには、市場のダイナミクスを解釈するための本質的なコンテキストを提供する重要な社会経済指標が組み込まれています. これらには、人口の傾向が含まれます, 消費者価格指数 (CPI), 国内総生産 (GDP), 一人当たり消費 (USDで表現されています), GDPの割合としての消費者支出. 一緒に, これらのメトリックは、市場規模の数値の戦略的関連性を高めるマクロ経済の背景を提供します, 利害関係者が需要の可能性と長期的な成長の機会をよりよく評価するのを支援する.

競争力のある風景: 市場シェアの分析

Updated market share data for major industry players in global home care market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
Alicorp S.A.A.
アムウェイコーポレーション
バス & ボディワークス, Inc.
Beyaz Kagit A.S.
Bombril S.A.
Cheerwin Group Co., Ltd.
教会 & ドワイト社, Inc.
Colgate-Palmolive Company
アースコーポレーション
Fabrica de Jabon La Corona S.A. de C.V.
Fumakilla Limited
Godrej Group
Gruppo Desa S.p.A.
Guangzhou Blue Moon Co., Ltd. (Blue Moon)
Guangzhou Liby Enterprise Group Co., Ltd.
Hayat Holding A.S.
ヘンケルAG & co. Kgaa
Hutchison Whampoa Limited (HWL)
Industrias Alen, S.A. de C.V.
JBS-Friboi
Kao Corporation
Kobayashi Pharmaceutical Co., Ltd.
LAB Industries OOO
LG世帯 & 健康管理, Ltd.
ライオンコーポレーション
Newell Brands Inc. (NWL)
素敵なグループ (AGV Products Corporation)
Pt Wings Surya
Quimica Amparo Ltda.
Reckitt Benckiser Group Plc (RB)
RSPL Ltd.
s. c. ジョンソン & 息子, Inc.
Sano-Bruno’s Enterprises Ltd.
ボルトングループ
Clorox Company
プロクター & ギャンブルカンパニー (p&g)
ユニリーバplc
Werner & Mertz GmbH
Whealthfields Lohmann Pte Ltd.

このセクションは、利害関係者が市場の集中を評価するのに役立ちます, パートナーシップの機会を特定します, リーダーシップのシフトを追跡します.

このレポートを選択する理由?

Access accurate and up-to-date market size data for the global home care sector.
Obtain granular insights across key segments, 製品タイプを含む, パッケージングタイプ, distribution channel and region.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

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成果物には含まれます

専門的に構造化されたPDFレポート
年ごとの数字と多次元セグメンテーションを備えたフルエクセルデータブック 2020 に 2030

目次

目次
重要な調査結果
市場セグメンテーション
市場の概要
Global Home Care Market – 製品タイプ分析
Global Home Care Market – パッケージングタイプ分析
Global Home Care Market – 流通チャネル分析
Global Home Care Market – Region Analysis
会社は分析を共有します
Alicorp S.A.A.
アムウェイコーポレーション
バス & ボディワークス, Inc.
Beyaz Kagit A.S.
Bombril S.A.
Cheerwin Group Co., Ltd.
教会 & ドワイト社, Inc.
Colgate-Palmolive Company
アースコーポレーション
…
マクロ経済データと予測
研究方法論
免責事項

数字と表
Table Global Home Care Market 2020-2030
Chart Global Home Care Market, 正味成長, 2020-2030
Chart Global Home Care Market, 成長率, 2020-2030
Table Global Home Care Market by Product Type, 2020-2030
Chart Global Home Care Market by Product Type, CAGR歴史的および予測, 2020-2030
Chart Global Home Care Market by Product Type, 2020-2030
Table Global Home Care Market by Packaging Type, 2020-2030
Chart Global Home Care Market by Packaging Type, CAGR歴史的および予測, 2020-2030
Chart Global Home Care Market by Packaging Type, 2020-2030
Table Global Home Care Market by Distribution Channel, 2020-2030
Chart Global Home Care Market by Distribution Channel, CAGR歴史的および予測, 2020-2030
Chart Global Home Care Market by Distribution Channel, 2020-2030
Table Global Home Care Market by Region, 2020-2030
Chart Global Home Care Market by Region, CAGR歴史的および予測, 2020-2030
Chart Global Home Care Market by Region, 2020-2030
Table Global Home Care Market Share (%), 企業によって, 2020-2024
Chart Global Home Care Market, 企業によって, 2024
Table Global Home Care Market Share (%), ブランドによって, 2020-2024
Chart Global Home Care Market, ブランドによって, 2024
Table Global – 人口 (数百万) と予測
Table Global – 消費者価格指数 (CPI) と予測
Table Global – 国内総生産と予測
Table Global Home Care Market: GDPの一部として費やします (%)
Table Global Home Care Market: 一人当たり消費 (人口)