Portugal Wine Market 2025

The Portugal wine market is expected to experience robust growth, with a projected increase of USD 1.4 billion and a CAGR of approximately 5.3% throughout the forecast period. Portugal’s wine market is experiencing strong growth, fueled by both domestic and international factors. Portuguese wines, particularly Port and Vinho Verde, have gained global recognition for their quality, driving exports to new markets. Domestically, there is growing demand for premium wines, especially among younger consumers who are increasingly seeking more sophisticated beverage options. Wine tourism continues to thrive, with Portugal’s wine regions, such as the Douro Valley, attracting an increasing number of visitors. Additionally, the rise of organic and biodynamic wines in Portugal is driving consumer preferences toward more sustainable and eco-friendly wine choices.

This report provides a comprehensive analysis of the Portugal wine market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, pricing, packaging and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Portugal wine market is outlined below:
Product type: fortified wine (port, vermouth, others), non-grape wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine)
Pricing: mass, mid-priced, premium
Packaging: glass, metal, others
Distribution channel: supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

The wine market in Portugal is segmented based on product type, pricing, packaging and distribution channel. In terms of product type, the market is segmented into fortified wine (port, vermouth, others), non-grape wine, sparkling wine (champagne, others), and still wine (still red wine, still rosé wine, still white wine). Pricing segmentation includes mass, mid-priced, and premium. Packaging segments cover glass, metal, and others. Distribution channel segmentation includes supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

Key players in the Portugal wine market include Viborel – Comercio de Bebidas e Produtos Alimentares Lda., The Super Bock Group SGPS SA, Sogrape SGPS SA, Sogrape Group, Roquevale SA, Real Cia Velha S.A., Quinta da Pacheca Sociedade Agricola e Turistica Lda, Jose Maria Da Fonseca Vinhos S.A., J Portugal Ramos – Vinhos S.A., Grupo Sogevinus SGPS SA, Flli Gancia & C. S.p.A., Esporao S.A., Enoport SGPS S.A., Enoport Distribuicao de Bebidas, Dao Sul – Sociedade Vitivinicola S.A., Cooperativa Agricola de Reguengos de Monsaraz C.R.L. (Carmim), Casa Ermelinda Freitas – Vinhos Lda, Bacardi Limited, Aveleda S.A., Alianca Vinhos de Portugal S.A., Adriano Ramos Pinto – Vinhos S.A., Adega Cooperativa Regional de Moncao CRL, Adega Cooperativa De Redondo C.R.L., Adega Cooperativa de Favaios C.R.L., Adega Cooperativa de Borba C.R.L. and Adega Cooperativa de Almeirim C.R.L.

This report presents an extensive analysis of major entities in the wine market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Portugal wine market.
Gain in-depth analysis and forecasts for the key segments of the Portugal wine market: product type, pricing, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Portugal wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Portugal wine market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Portugal Wine Market – Product Type Analysis
Portugal Wine Market – Pricing Analysis
Portugal Wine Market – Packaging Analysis
Portugal Wine Market – Distribution Channel Analysis
Company Shares Analysis
Viborel – Comercio de Bebidas e Produtos Alimentares, Lda.
The Super Bock Group, SGPS, SA
Sogrape SGPS, SA
Sogrape Group
Roquevale, SA
Real Cia Velha S.A.
Quinta da Pacheca, Sociedade Agricola e Turistica Lda
Jose Maria Da Fonseca Vinhos S.A.
J Portugal Ramos – Vinhos S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Portugal Wine Market 2020-2030
Chart Portugal Wine Market, Net Growth, 2020-2030
Chart Portugal Wine Market, Growth Rates, 2020-2030
Table Portugal Wine Market by Product Type, 2020-2030
Chart Portugal Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Wine Market by Product Type, 2020-2030
Table Portugal Wine Market by Pricing, 2020-2030
Chart Portugal Wine Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Portugal Wine Market by Pricing, 2020-2030
Table Portugal Wine Market by Packaging, 2020-2030
Chart Portugal Wine Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Portugal Wine Market by Packaging, 2020-2030
Table Portugal Wine Market by Distribution Channel, 2020-2030
Chart Portugal Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Portugal Wine Market by Distribution Channel, 2020-2030
Table Portugal Wine Market Share (%), by Companies, 2020-2024
Chart Portugal Wine Market, by Companies, 2024
Table Portugal Wine Market Share (%), by Brands, 2020-2024
Chart Portugal Wine Market, by Brands, 2024
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Wine Market: Spend as a Proportion of GDP (%)
Table Portugal Wine Market: Consumption per Capita (Population)

Companies Mentioned

Viborel – Comercio de Bebidas e Produtos Alimentares, Lda.
The Super Bock Group, SGPS, SA
Sogrape SGPS, SA
Sogrape Group
Roquevale, SA
Real Cia Velha S.A.
Quinta da Pacheca, Sociedade Agricola e Turistica Lda
Jose Maria Da Fonseca Vinhos S.A.
J Portugal Ramos – Vinhos S.A.
Grupo Sogevinus SGPS SA
Flli Gancia & C. S.p.A.
Esporao S.A.
Enoport SGPS S.A.
Enoport Distribuicao de Bebidas
Dao Sul – Sociedade Vitivinicola S.A.
Cooperativa Agricola de Reguengos de Monsaraz C.R.L. (Carmim)
Casa Ermelinda Freitas – Vinhos Lda
Bacardi Limited
Aveleda S.A.
Alianca, Vinhos de Portugal, S.A.
Adriano Ramos Pinto – Vinhos S.A.
Adega Cooperativa Regional de Moncao, CRL
Adega Cooperativa De Redondo, C.R.L.
Adega Cooperativa de Favaios C.R.L.
Adega Cooperativa de Borba C.R.L.
Adega Cooperativa de Almeirim C.R.L.