China Home Care Market 2025

The Chinese home care market is projected to grow from USD 19.0 billion in 2025 a USD 21.8 miliardi di 2030, riflettendo a 2.76% CAGR, as the sector adapts to shifting consumer priorities amid economic uncertainty. While the market demonstrates resilience due to the essential nature of cleaning products, its evolution is being shaped by two dominant forces: the rise of interest-based e-commerce and a recalibration of premiumization trends, both of which are redefining competitive dynamics and consumption patterns.

Digital commerce transformation has emerged as the most disruptive growth driver, with platforms like Douyin and Xiaohongshu revolutionizing product discovery and purchase behaviors. These channels have successfully merged entertainment with commerce, leveraging short-form video content and influencer marketing to drive impulse purchases, particularly in categories like surface care and dishwashing. The ability to demonstrate product efficacy in real-time has proven especially effective for niche offerings, including plant-based cleaners and specialized formulations for delicate fabrics or pet-friendly households. This shift toward performance-based marketing has enabled agile domestic brands to gain share against multinational incumbents, intensifying competition and accelerating innovation cycles.

Contemporaneamente, the market is experiencing a pragmatic reevaluation of premiumization. Where consumers previously favored high-end products with sophisticated fragrances or eco-friendly claims, economic pressures have spurred demand for multifunctional yet affordable alternatives. Categories like detergent tablets and concentrated cleaners are gaining traction by balancing efficacy with cost efficiency, while private label offerings from membership retailers carve out larger market shares. Tuttavia, premium segments aren’t disappearing – they’re evolving. Growth persists in hygiene-adjacent niches such as germ-killing toilet cleaners and infant-safe detergents, where perceived health benefits justify higher price points. The challenge for brands lies in articulating tangible value, whether through smart appliance compatibility (e.g., dishwasher-safe formulations) or AI-personalized solutions in air care.

This report presents a detailed analysis of the China home care market, Offrire sei anni di dati storici sul mercato e tendenze di crescita, così come le stime lungimiranti attraverso 2030. Esplora le dinamiche specifiche della categoria e della sottocategoria, Con una forte attenzione agli sviluppi nel tipo di prodotto, Tipo di imballaggio e canale di distribuzione.

Report Highlights

Designed for business leaders and strategists, this report offers a data-rich overview of the China home care market from 2020 A 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Tons/CNY/USD), with compound annual growth rates (CAGR) calculated for both periods. The analysis spans key dimensions such as product type, Tipo di imballaggio e canale di distribuzione. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 A 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Segmentazione del mercato

The China home care market is structured as follows:
Tipo di prodotto - PER ESEMPIO., air fresheners (Brenutori d'aria di aerosol, deodoranti d'aria per auto, Bradolenti d'aria in gel, deodoranti ad aria liquida, altri), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (esche, bobine, Insetticidi elettrici, sprays/aerosols), laundry care (ammorbidenti in tessuto, Aiuti per il lavanderia, Detersivi del bucato), polishes (floor polish, furniture polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, scouring agents), toilet care (in-cistern cleaners, toilet liquids/foam)
Tipo di imballaggio - PER ESEMPIO., imballaggio flessibile, bicchiere, metallo, Contenitori a base di carta, plastica rigida
Canale di distribuzione - PER ESEMPIO., minimarket, vendita diretta, Discount, e-commerce, negozi di merce generale, negozi di salute e bellezza, ipermercati, piccoli negozi di alimentari, supermercati, altri

Macroeconomico & Indicatori demografici

Oltre ai dati di mercato di base, Il rapporto incorpora gli indicatori socio-economici chiave che forniscono un contesto essenziale per l'interpretazione delle dinamiche del mercato. Questi includono le tendenze della popolazione, L'indice dei prezzi al consumo (CPI), Prodotto interno lordo (PIL), Consumo pro capite (espresso in USD), e spesa per il consumo in percentuale del PIL. Insieme, Queste metriche offrono uno sfondo macroeconomico che migliora la rilevanza strategica delle cifre delle dimensioni del mercato, Aiutare le parti interessate a valutare meglio le opportunità di crescita potenziale e a lungo termine.

Panorama competitivo: Analisi delle quote di mercato

The report provides an overview of market share among leading firms in the home care sector in China, riflettendo un mix di marchi consolidati e concorrenti emergenti. Le aziende profilate includono:
Amway Corporation
Beijing Lvsan Chemistry Co., Ltd.
Cheerwin Group Co., Ltd.
Chengdu Rainbow Group
Guangdong Sukgarden Biological Technology Co., Ltd.
Guangzhou Blue Moon Co., Ltd. (Luna blu)
Guangzhou Haodi Group Co., Ltd.
Guangzhou Liby Enterprise Group Co., Ltd.
Guangzhou Lonkey Industry Co., Ltd.
Hangzhou Transfar Commodity Co., Ltd.
Hebei Kangda Co., Ltd.
Hutchison Whampoa Limited (HWL)
Kao Corporation
Kobayashi Pharmaceutical Co., Ltd.
Lam Soon Group
Bel gruppo (AGV Products Corporation)
Reckitt Benckiser Group Plc (Rb)
S. C. Johnson & Figlio, INC.
Shanghai Soap Factory Ltd.
Shanghai Solunar Science & Technology Co., Ltd.
Shanxi Coking Co., Ltd.
Il procter & Gamble Company (P&G)
Unilever plc
CHEALTHIFIELDS LOHMANN PTE LTD.
Xian Kaimi Co., Ltd.
Zhejiang Dongnan Chuanpai Daily Co., Ltd.
Zhongshan Lanju Daily Use Products Co., Ltd.

Questa sezione aiuta le parti interessate a valutare la concentrazione del mercato, Identifica le opportunità di partenariato, e tenere traccia dei cambiamenti in leadership.

Perché scegliere questo rapporto?

Access accurate and up-to-date market size data for the China home care sector.
Obtain granular insights across key segments, incluso il tipo di prodotto, Tipo di imballaggio e canale di distribuzione.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Richiedi un campione redatto per visualizzare in anteprima la struttura dei dati e la qualità della presentazione prima dell'acquisto.

I risultatiri includono

Rapporto PDF strutturato professionalmente
Databook Excel completo con cifre anno per anno e segmentazione multidimensionale da 2020 A 2030

Sommario

SOMMARIO
Risultati chiave
Segmentazione del mercato
Panoramica del mercato
China Home Care Market – Analisi del tipo di prodotto
China Home Care Market – Analisi del tipo di imballaggio
China Home Care Market – Analisi del canale di distribuzione
Analisi delle condivisioni della società
Amway Corporation
Beijing Lvsan Chemistry Co., Ltd.
Cheerwin Group Co., Ltd.
Chengdu Rainbow Group
Guangdong Sukgarden Biological Technology Co., Ltd.
Guangzhou Blue Moon Co., Ltd. (Luna blu)
Guangzhou Haodi Group Co., Ltd.
Guangzhou Liby Enterprise Group Co., Ltd.
Guangzhou Lonkey Industry Co., Ltd.
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer

Figure e tabelle
Table China Home Care Market 2020-2030
Chart China Home Care Market, Crescita netta, 2020-2030
Chart China Home Care Market, Tassi di crescita, 2020-2030
Table China Home Care Market by Product Type, 2020-2030
Chart China Home Care Market by Product Type, CAGR storico e previsione, 2020-2030
Chart China Home Care Market by Product Type, 2020-2030
Table China Home Care Market by Packaging Type, 2020-2030
Chart China Home Care Market by Packaging Type, CAGR storico e previsione, 2020-2030
Chart China Home Care Market by Packaging Type, 2020-2030
Table China Home Care Market by Distribution Channel, 2020-2030
Chart China Home Care Market by Distribution Channel, CAGR storico e previsione, 2020-2030
Chart China Home Care Market by Distribution Channel, 2020-2030
Table China Home Care Market Share (%), da aziende, 2020-2024
Chart China Home Care Market, da aziende, 2024
Table China Home Care Market Share (%), di marchi, 2020-2024
Chart China Home Care Market, di marchi, 2024
Table China – Popolazione (Milioni) e previsione
Table China – Indice dei prezzi al consumo (CPI) e previsione
Table China – Prodotto interno lordo e previsione
Table China Home Care Market: Spendere in proporzione al PIL (%)
Table China Home Care Market: Consumo pro capite (Popolazione)