Middle East and Africa Beauty and Personal Care Products Market 2025

The Middle East and Africa beauty and personal care products market is projected to grow swiftly, with a USD 38.0 billion increase in market size and a CAGR close to 10.7%, driven by heightened demand and innovation. The beauty and personal care market in the Middle East and Africa is driven by increasing consumer spending power, particularly in the Gulf Cooperation Council (GCC) countries, where a rising affluent middle class is demanding high-end beauty products. Furthermore, the growing influence of social media and digital marketing is shaping beauty trends, with consumers seeking the latest global beauty innovations. Additionally, the region’s high temperature and arid conditions foster demand for skincare products, especially moisturizers and sunscreens, while the rise of local and international cosmetic brands catering to diverse skin tones is propelling market growth.

This report delivers a comprehensive analysis and forward-looking perspective on the Middle East and Africa beauty and personal care products market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, price range, consumer group, key pack material, distribution channel and country, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Middle East and Africa beauty and personal care products market is classified into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

The beauty and personal care products market in the Middle East and Africa is segmented by product type, price range, consumer group, key pack material, distribution channel and country. By product type, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments comprise baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others. Geographically, the market includes Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates and others.

Competitive Landscape

The competitive landscape of the beauty and personal care products market has been analyzed, with a focus on key players such as Unilever PLC, L’Oreal S.A., The Procter & Gamble Company (P&G), Colgate-Palmolive Company, Beiersdorf AG, Kenvue Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Arabian Oud Company, Coty Inc., The Estee Lauder Companies Inc., Henkel AG & Co. KGaA, Haleon plc, Abdul Samad Al Qurashi Company, Reckitt Benckiser Group plc (RB), Revlon Inc., Natura & Co, PUIG SL and Chanel S.A.

This analysis offers a comprehensive overview of the main players in the beauty and personal care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa beauty and personal care products market: product type, price range, consumer group, key pack material, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Middle East and Africa beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Beauty and Personal Care Products Market – Product Type Analysis
Middle East and Africa Beauty and Personal Care Products Market – Price Range Analysis
Middle East and Africa Beauty and Personal Care Products Market – Consumer Group Analysis
Middle East and Africa Beauty and Personal Care Products Market – Key Pack Material Analysis
Middle East and Africa Beauty and Personal Care Products Market – Distribution Channel Analysis
Middle East and Africa Beauty and Personal Care Products Market – Country Analysis
Company Shares Analysis
Unilever PLC
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Colgate-Palmolive Company
Beiersdorf AG
Kenvue Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Arabian Oud Company
Coty Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa Beauty and Personal Care Products Market 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Middle East and Africa Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Middle East and Africa Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Middle East and Africa Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Middle East and Africa Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Middle East and Africa Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Middle East and Africa Beauty and Personal Care Products Market by Country, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Beauty and Personal Care Products Market by Country, 2020-2030
Table Middle East and Africa Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Beauty and Personal Care Products Market, by Companies, 2024
Table Middle East and Africa Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Beauty and Personal Care Products Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Colgate-Palmolive Company
Beiersdorf AG
Kenvue Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Arabian Oud Company
Coty Inc.
The Estee Lauder Companies Inc.
Henkel AG & Co. KGaA
Haleon plc
Abdul Samad Al Qurashi Company
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Natura & Co
PUIG SL
Chanel S.A.