Vietnam Soft Drinks Market 2025

Vietnam’s soft drinks market is set for sustained expansion, buoyed by a resurgent tourism sector and improving macroeconomic conditions. The government’s ambitious target of attracting 22-23 million international visitors and 120-130 million domestic tourists in 2025 – with further growth projected to reach 35 million foreign arrivals and 160 million domestic trips by 2030 – is expected to significantly boost on-trade sales, particularly in hospitality and travel hubs. This upward trajectory aligns with the World Bank’s 2024 GDP forecasts of 6.0% growth in 2025 Dan 6.5% in 2026, which should strengthen consumer purchasing power and amplify discretionary spending on dining out and seasonal gifting, especially during cultural festivities like Lunar New Year.

Product innovation is reshaping the competitive landscape as manufacturers respond to evolving consumer preferences. The market has seen a surge in novel flavors and packaging formats, alongside a pronounced pivot toward sugar-free and reduced-sugar offerings. This shift reflects heightened health awareness, driven by government warnings over Vietnam’s rising diabetes prevalence. E-commerce platforms are further accelerating demand for discounted multipacks and promotional bundles, as price-sensitive shoppers increasingly balance health considerations with value-seeking behavior.

While carbonates and traditional sweetened beverages still dominate volume sales, the premiumization of functional drinks and ready-to-drink teas – often marketed with wellness claims – is gaining traction among urban millennials. The challenge for brands lies in navigating this dual demand: catering to tourism-driven impulse purchases in on-trade venues while simultaneously addressing off-trade demand for healthier, affordable options. With distribution networks expanding beyond major cities and digital commerce penetration deepening, Vietnam’s soft drinks market is evolving into a nuanced battleground where convenience, health positioning, and pricing agility will dictate winners in this high-growth ASEAN frontier.

Berfokus pada memberikan wawasan yang dapat ditindaklanjuti, this report explores the Vietnam soft drinks market, menganalisis kinerja historis dari 2020 ke 2024 dan memberikan ramalan hingga 2030. Itu menilai ukuran pasar, dinamika pertumbuhan, dan tren khusus segmen, menyoroti faktor -faktor yang mendorong perubahan dalam industri ini. Dengan memecah pasar menjadi jenis produk, jenis, Saluran Pengemasan dan Distribusi, Laporan ini melengkapi pembuat keputusan dengan pemahaman yang jelas tentang lanskap kompetitif dan potensi pertumbuhan.

Segmentasi pasar

The following outlines the segmentation of the Vietnam soft drinks market:
Jenis produk: air botol, minuman ringan berkarbonasi, berkonsentrasi, jus, Kopi RTD, Teh rtd, minuman energi, minuman olahraga, yang lain
Jenis: biasa, rendah- dan minuman ringan tanpa gula
Kemasan: Kemasan yang fleksibel, botol kaca, karton cair, kaleng logam, botol plastik, yang lain
Saluran distribusi: toko serba ada, e-commerce, toko makanan dan minuman, Hypermarket, toko kelontong kecil, supermarket, yang lain

The Vietnam market for soft drinks is divided based on product type, jenis, Saluran Pengemasan dan Distribusi. Berdasarkan jenis produk, Pasar dikategorikan ke dalam air botolan, minuman ringan berkarbonasi, berkonsentrasi, jus, Kopi RTD, Teh rtd, minuman energi, minuman olahraga, dan lainnya. Kategori Jenis Termasuk Reguler, dan rendah- dan minuman ringan tanpa gula. Segmen pengemasan dikategorikan ke dalam kemasan yang fleksibel, botol kaca, karton cair, kaleng logam, botol plastik, dan lainnya. Segmentasi saluran distribusi terdiri dari toko serba ada, e-commerce, toko makanan dan minuman, Hypermarket, toko kelontong kecil, supermarket, dan lainnya.

Lanskap kompetitif

The Vietnam soft drinks market exhibits significant competition. Leading companies within the market include Ben Tre Import and Export Joint Stock Company (Betrimex), Bitexco Group, Hoang Minh Water Joint Stock Company, JG Summit Holdings Inc., Kirin Holdings co. Ltd., Masan Group Corporation, Nestle S.A., New Tower Ltd., Otsuka Holdings co. Ltd., PepsiCo Inc., Quang Ngai Sugar Joint Stock Company, Saigon Pure Water Co. Ltd., Sapporo Holdings Limited, Suntory Holdings Limited, T.C.. Industri Farmasi co. Ltd., Taisho Pharmaceutical Holdings Company Ltd., Tan Hiep Phat Beverage Group (THP), The Coca-Cola Company and Vietnam Dairy Products Joint Stock Company (Vinamilk).

Laporan ini memberikan pemeriksaan mendalam terhadap perusahaan terkemuka di sektor minuman ringan, menganalisis kinerja mereka dari 2020 ke 2024. Hasilnya menunjukkan perubahan pangsa pasar, menekankan baik pemimpin maupun pendatang baru.

Mengapa Membeli Laporan Ini?

Obtain precise statistical data and forecasts for the Vietnam soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam soft drinks market: jenis produk, jenis, Saluran Pengemasan dan Distribusi.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the Vietnam soft drinks market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the Vietnam soft drinks market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
Satu lisensi pengguna tak terbatas dalam organisasi yang sama, tanpa biaya tambahan untuk pengguna tambahan.

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Vietnam Soft Drinks Market – Analisis Jenis Produk
Vietnam Soft Drinks Market – Analisis Jenis
Vietnam Soft Drinks Market – Analisis Pengemasan
Vietnam Soft Drinks Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestle S.A..
New Tower Ltd.
Otsuka Holdings co. Ltd.
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Vietnam Soft Drinks Market 2020-2030
Chart Vietnam Soft Drinks Market, Pertumbuhan bersih, 2020-2030
Chart Vietnam Soft Drinks Market, Tingkat pertumbuhan, 2020-2030
Table Vietnam Soft Drinks Market by Product Type, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, 2020-2030
Table Vietnam Soft Drinks Market by Type, 2020-2030
Chart Vietnam Soft Drinks Market by Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Soft Drinks Market by Type, 2020-2030
Table Vietnam Soft Drinks Market by Packaging, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, 2020-2030
Table Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Table Vietnam Soft Drinks Market Share (%), oleh perusahaan, 2020-2024
Chart Vietnam Soft Drinks Market, oleh perusahaan, 2024
Table Vietnam Soft Drinks Market Share (%), oleh merek, 2020-2024
Chart Vietnam Soft Drinks Market, oleh merek, 2024
Tabel Vietnam – Populasi (Jutaan) dan ramalan
Tabel Vietnam – Indeks Harga Konsumen (CPI) dan ramalan
Tabel Vietnam – Produk dan Prakiraan Domestik Bruto
Table Vietnam Soft Drinks Market: Habiskan sebagai proporsi PDB (%)
Table Vietnam Soft Drinks Market: Konsumsi per kapita (Populasi)

Perusahaan disebutkan

Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestle S.A..
New Tower Ltd.
Otsuka Holdings co. Ltd.
PepsiCo, Inc.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
Sapporo Holdings Limited
Suntory Holdings Limited
T.C.. Farmasi Industri Co., Ltd.
Taisho Pharmaceutical Holdings Company Ltd.
Tan Hiep Phat Beverage Group (THP)
Perusahaan Coca-Cola
Vietnam Dairy Products Joint Stock Company (Vinamilk)