Morocco Snacks Market 2025

The Moroccan snacks market is projected to expand to USD 2,494.1 juta oleh 2030, growing at a 6.8% CAGR, as evolving consumption patterns and economic pressures create a complex competitive landscape. The market is undergoing a notable value-to-volume shift, with price-sensitive consumers downgrading from premium indulgent snacks like chocolate tablets to more affordable economy options, sustaining volume sales despite constrained household budgets. This trading-down phenomenon reflects broader macroeconomic challenges, including persistent inflation and modest GDP growth, that are forcing manufacturers to prioritize competitive pricing and promotional strategies over product premiumization in the near term.

Health consciousness is emerging as a countervailing trend reshaping product development, particularly among urban middle-class consumers who are actively reducing consumption of traditional high-fat, high-salt snacks. Manufacturers are responding with reformulated offerings featuring wholegrains, reduced sugar/salt content, and gluten-free options, though these healthier variants must maintain price competitiveness to achieve mainstream adoption. The market is bifurcating between value-focused economy snacks driving volume growth and premium healthier alternatives commanding margin premiums, with private label brands well-positioned to bridge these segments through quality improvements at accessible price points.

Distribution strategies are adapting to these dual pressures, with modern trade gaining importance for promoting value multipacks and private label offerings, while traditional trade maintains relevance for impulse purchases. E-commerce is emerging as a key channel for health-focused premium snacks among younger, tech-savvy consumers. The competitive landscape suggests potential for increased private label penetration as retailers capitalize on price sensitivity, while branded manufacturers balance portfolio diversification between economy staples and innovative healthier options. Success will depend on navigating Morocco’s unique market dynamics – maintaining mass appeal through affordable pricing while cautiously introducing premium health innovations that align with evolving consumer preferences in a still-price-sensitive environment.

This report provides a strategic analysis of the Morocco snacks market, memeriksa tren sejarah dari 2020 ke 2024 dan memperkirakan perkembangan 2030. Itu menilai ukuran pasar, lintasan pertumbuhan, dan pendorong utama perubahan, Menawarkan pandangan komprehensif tentang masa depan industri. By dissecting the market into product type and distribution channel, Laporan ini mengidentifikasi peluang berpotensi tinggi dan strategi yang dapat ditindaklanjuti bagi para pemain pasar untuk berkembang dalam lanskap kompetitif.

Segmentasi pasar

The Morocco snacks market is categorized into the following segments:
Jenis produk: manisan, es krim dan makanan penutup beku, Camilan gurih, Bar camilan, biskuit manis
Saluran distribusi: forecourt, supermarket dan hypermarket, toko makanan dan minuman, toko kelontong, Bar dan Horeca, yang lain

In Morocco, Pasar Snacks tersegmentasi berdasarkan jenis produk dan saluran distribusi. Berdasarkan jenis produk, it includes confectionery, es krim dan makanan penutup beku, Camilan gurih, Bar camilan, dan biskuit manis. Distribution channel segmentation comprises forecourt, supermarket dan hypermarket, toko makanan dan minuman, toko kelontong, Bar dan Horeca, dan lainnya.

Lanskap kompetitif

Prominent players in the snacks market include Unilever PLC, The Hershey Company, Pladis Foods Limited, Perfetti van Melle Group, PepsiCo Inc., Pastor S.A., Pandurata Alimentos Ltda, Nestle S.A., Mondelez International Inc., Mobigen Holding, Michoc S.A., Mars Incorporated, Maghreb Industries S.A., Lorenz Snackworld GmbH, Loacker S.p.A., Leader Foods Maroc S.A., Hellema Hallum B.V., Haribo GmbH & Company KG, Grupo Bimbo S.A.B. de C.V., groupe Holmarcom, Groupe Anouar Invest, Grefusa S.L., Glaces Yasmina, General Mills Inc., Ferrero International S.A., EMSA Ebbo Maroc S.A., Confiserie Trefin N.V., Confiserie Palmyra, Compagnie Cherifienne de Chocolaterie (Aiguebelle) and Chocoladefabriken Lindt & Sprungli AG.

This comprehensive report analyzes the performance of leading companies in the snacks sector from 2020 ke 2024. Temuan ini menyoroti perubahan pangsa pasar, mengungkapkan kedua pemimpin pasar yang mapan dan pesaing yang muncul.

Mengapa Membeli Laporan Ini?

Obtain precise statistical data and forecasts for the Morocco snacks market.
Gain in-depth analysis and forecasts for the key segments of the Morocco snacks market: Jenis Produk dan Saluran Distribusi.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the Morocco snacks market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the Morocco snacks market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
Satu lisensi pengguna tak terbatas dalam organisasi yang sama, tanpa biaya tambahan untuk pengguna tambahan.

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Morocco Snacks Market – Analisis Jenis Produk
Morocco Snacks Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Unilever plc
The Hershey Company
Pladis Foods Limited
Perfetti van Melle Group
PepsiCo, Inc.
Pastor S.A.
Pandurata Alimentos Ltda
Nestle S.A..
Mondelez International Inc..
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Morocco Snacks Market 2020-2030
Chart Morocco Snacks Market, Pertumbuhan bersih, 2020-2030
Chart Morocco Snacks Market, Tingkat pertumbuhan, 2020-2030
Table Morocco Snacks Market by Product Type, 2020-2030
Chart Morocco Snacks Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Morocco Snacks Market by Product Type, 2020-2030
Table Morocco Snacks Market by Distribution Channel, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, 2020-2030
Table Morocco Snacks Market Share (%), oleh perusahaan, 2020-2024
Chart Morocco Snacks Market, oleh perusahaan, 2024
Table Morocco Snacks Market Share (%), oleh merek, 2020-2024
Chart Morocco Snacks Market, oleh merek, 2024
Table Morocco – Populasi (Jutaan) dan ramalan
Table Morocco – Indeks Harga Konsumen (CPI) dan ramalan
Table Morocco – Produk dan Prakiraan Domestik Bruto
Table Morocco Snacks Market: Habiskan sebagai proporsi PDB (%)
Table Morocco Snacks Market: Konsumsi per kapita (Populasi)

Perusahaan disebutkan

Unilever plc
The Hershey Company
Pladis Foods Limited
Perfetti van Melle Group
PepsiCo, Inc.
Pastor S.A.
Pandurata Alimentos Ltda
Nestle S.A..
Mondelez International Inc..
Mobigen Holding
Michoc S.A.
Mars, Tergabung
Maghreb Industries S.A.
Lorenz Snackworld GmbH
Loacker S.p.A.
Leader Foods Maroc, S.A..
Hellema Hallum B.V.
Haribo GmbH & Company KG
Grupo Bimbo, S.A.B. de C.V.
groupe Holmarcom
Groupe Anouar Invest
Grefusa, S.L.
Glaces Yasmina
General Mills, Inc.
Ferrero International S.A..
EMSA Ebbo Maroc S.A.
Confiserie Trefin N.V.
Confiserie Palmyra
Compagnie Cherifienne de Chocolaterie (Aiguebelle)
Chocoladefabriken Lindt & Sprungli AG